A data profile of the people who buy, follow and care about Optics in Denmark — modelled from more than twelve digital signal sources. Optics has an estimated audience of 819,285 people in Denmark.
Optics has an estimated audience of 819,285 people in Denmark. 56.5% are female, 43.5% are male, average age 47.3. Top brand affinities: Uniqlo, Eyewear, Ryanair, Musical theatre, Sunglasses.
Top brand affinities include Uniqlo, Eyewear, Ryanair, with strongest over-indexing on Uniqlo (1.98× the country average).
Demographically, the Optics audience skews more female with an average age of 47.3, and over-indexes on personality traits such as Early Adopter Mentality, Community Orientation.
The typical Optics fan in Denmark is more female, around 47.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Uniqlo.
The key figures that characterise the Optics profile in Denmark.
56.5% are female, 43.5% are male, average age 47.3.
| Metric | Value |
|---|---|
| Female | 56.5% |
| Male | 43.5% |
| Average age | 47.3 |
| Estimated audience size | 819,285 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 12% | |
| 30-39 | 13% | |
| 40-49 | 23% | |
| 50+ | 44% |
of the worldwide Optics audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 21.6% |
| Italy | 6.7% |
| Brazil | 4.6% |
The strongest cross-interests of the Optics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eyewear | Fashion & Accessoires | 2.78× | ||
| 02 | EasyJet | Travel & Leisure | 2.12× | ||
| 03 | Contact lens | Health | 2.09× | ||
| 04 | Uniqlo | Shopping | 1.98× | ||
| 05 | Luxury real estate | Business & Career | 1.89× | ||
| 06 | Animal rights | Politics & Society | 1.77× | ||
| 07 | Department store | Shopping | 1.70× | ||
| 08 | Circus | Kids & Family | 1.66× | ||
| 09 | Ryanair | Travel & Leisure | 1.63× | ||
| 10 | Local food | Food & Beverages | 1.62× | ||
| 11 | Innovation | Business & Career | 1.60× | ||
| 12 | Skechers | Fashion & Accessoires | 1.57× | ||
| 13 | Musical theatre | Movies & TV | 1.55× | ||
| 14 | Sunglasses | Fashion & Accessoires | 1.55× | ||
| 15 | Science fiction movies | Movies & TV | 1.55× | ||
| 16 | Charity and causes | Business & Career | 1.53× | ||
| 17 | Musical film | Movies & TV | 1.53× | ||
| 18 | First-person shooter games | Games | 1.52× | ||
| 19 | Gambling | Games | 1.51× | ||
| 20 | Subscription business model | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.37× | |
| Community Orientation | OPEN | 1.30× | |
| Extroversion | THRILL | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.88× | |
| Quality Awareness | PREMIUM | 0.88× | |
| Mindfulness | BALANCE | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Optics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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