1960s Audience in Germany
1960s has an estimated audience of 324,910 people in Germany. 51.2% are female, 48.8% are male, average age 42.8. Top brand affinities: Israel, Home Delivery, KLIX (AM), Preacher (comics), Craiova.
Top brand affinities include Israel, Home Delivery, KLIX (AM), with strongest over-indexing on Israel (10.08× the country average). Demographically, the 1960s audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Tradition, Pet Ownership.
Category: Fashion & Accessoires · Type: Topic
Demographics of 1960s fans
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 42.8 |
| Estimated audience size | 324,910 |
Audience persona
The typical 1960s fan in Germany is balanced, around 42.8 years old, with strong Tradition tendencies and a notable affinity for Israel.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 10.08× | Travel & Leisure |
| Home Delivery | 12.91× | Food & Beverages |
| KLIX (AM) | 9.12× | Music & Radio |
| Preacher (comics) | 20× | Literature |
| Craiova | 20× | Travel & Leisure |
| Hormones: The Series | 15.58× | Movies & TV |
| Gulberg Town, Karachi | 30.95× | Travel & Leisure |
| Unique Gifts | 1.85× | Shopping |
| Product design | 2.17× | Business & Career |
| Hobby Lobby | 8.52× | Home & Garden |
| Corona (band) | 2.98× | Music & Radio |
| Time (magazine) | 2.37× | News |
| Jack White | 2.24× | Movies & TV |
| Scratching post | 6.55× | Pets & Animals |
| Pillow | 1.62× | Home & Garden |
| Stradivarius | 1.56× | Shopping |
| This Is England | 13.53× | Movies & TV |
| Pediatric Hematology and Oncology | 8.52× | Health |
| Birthday Gifts | 1.58× | Kids & Family |
| JibJab | 12.3× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.83 |
| Pet Ownership | JOY | 1.57 |
| Extroversion | THRILL | 1.45 |
| Community Orientation | OPEN | 1.32 |
| Patriotism | CONSERVATISM | 1.32 |
| LGBTQ+ Identity | OPEN | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.7% |
| Brazil | 15.0% |
| Italy | 6.7% |
See 1960s audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for 1960s. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.