Rascasse Audience Intelligence

1960s Audience in Germany

A data profile of the people who buy, follow and care about 1960s in Germany — modelled from more than twelve digital signal sources. 1960s has an estimated audience of 324,910 people in Germany.

#5901among Topic in Germany#774in Fashion & Accessoires

The average 1960s fan in Germany is 42.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Suzi Quatro, Bonnie Tyler, Alexander Skarsgård, with strongest over-indexing on Suzi Quatro (72.77× the country average).

Demographically, the 1960s audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Extroversion, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical 1960s fan in Germany is balanced, around 42.8 years old, with strong Extroversion tendencies and a notable affinity for Suzi Quatro.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the 1960s profile in Germany.

Audience size
325K
in Germany
Gender
51.2%♀
48.8% male
Age
42.8
average years
Country rank
#16366
Topic in Germany
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of 1960s fans

51.2% are female, 48.8% are male, average age 42.8.

Fig. 02

Gender split

51.2%
Female
48.8%
Male
Demographic split for 1960s audience in Germany
MetricValue
Female51.2%
Male48.8%
Average age42.8
Estimated audience size324,910
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the 1960s audience in Germany
Age bracketShare%
16-1918%
20-2910%
30-3916%
40-4929%
50+27%
Fig. 04

Worldwide distribution

5.4%

of the worldwide 1960s audience comes from Germany.

Worldwide audience distribution share by country for 1960s
CountryShare
United States33.7%
Brazil15.0%
Italy6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the 1960s audience in Germany is strongest.

Fig. 05

Top regions by affinity

1960s fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~3K1.10×
02Mecklenburg-Vorpommern~7K1.05×
03Saarland~4K1.05×
04Thüringen~9K1.04×
05Sachsen-Anhalt~9K1.01×
06Brandenburg~10K1.00×
07Berlin~10K0.98×
08Schleswig-Holstein~10K0.98×
09Hamburg~7K0.98×
10Rheinland-Pfalz~20K0.97×
11Sachsen~20K0.96×
12Hessen~20K0.93×
13Niedersachsen~30K0.92×
14Baden-Württemberg~40K0.89×
15Bayern~50K0.88×
16Nordrhein-Westfalen~60K0.85×
Fig. 06

Affinity by region

Affinity by region — 1960s, Germany
0.85×1.00×1.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the 1960s audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for 1960s audience
#·InterestCategoryAffinity×
01Suzi QuatroMusic & Radio72.77×
02Alexander SkarsgårdMovies & TV20.00×
03Agnetha FältskogMusic & Radio20.00×
04Milli VanilliMusic & Radio20.00×
05RoxetteMusic & Radio20.00×
06Kim WildeMusic & Radio20.00×
07David LynchMovies & TV20.00×
08Jim MorrisonMusic & Radio20.00×
09Olivia Newton-JohnMusic & Radio20.00×
10Dean MartinMusic & Radio20.00×
11Ray CharlesMusic & Radio20.00×
12Bette MidlerMusic & Radio19.77×
13Jethro Tull (band)Music & Radio19.18×
14Kate BushMusic & Radio18.40×
15Robert PattinsonMovies & TV16.15×
16Axl RoseMusic & Radio13.95×
17Bonnie TylerMusic & Radio13.40×
18Johnny CashMusic & Radio11.02×
19Andy BorgMusic & Radio8.37×
20TagesschauMovies & TV2.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the 1960s audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by 1960s audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.93×
TraditionCONSERVATISM1.80×
Community OrientationOPEN1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by 1960s audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.60×
Social Media UsageJOY0.71×
SustainabilityBALANCE0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does 1960s have in Germany?

1960s has an estimated audience of 324,910 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of 1960s fans?

51.2% of 1960s fans are female, 48.8% are male, with an average age of 42.8 years.

03

Which brands do 1960s fans like most?

1960s fans show strongest brand affinity for Suzi Quatro (72.77×), Bonnie Tyler (13.4×), and Alexander Skarsgård (20×) over the country average.

04

Where do 1960s fans live in Germany?

1960s fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do 1960s fans also like?

Beyond 1960s itself, the audience over-indexes on Bonnie Tyler (13.4×), Alexander Skarsgård (20×), Agnetha Fältskog (20×), and Milli Vanilli (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See 1960s audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for 1960s. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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