Rascasse Audience Intelligence

1960s Audience in United States

A data profile of the people who buy, follow and care about 1960s in United States — modelled from more than twelve digital signal sources. 1960s has an estimated audience of 2,023,354 people in United States.

#6279among Topic in United States#626in Fashion & Accessoires

The average 1960s fan in United States is 47.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mission: Impossible, Miles Teller, Robert Redford, with strongest over-indexing on Mission: Impossible (10.84× the country average).

Demographically, the 1960s audience skews balanced with an average age of 47.6, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical 1960s fan in United States is balanced, around 47.6 years old, with strong Patriotism tendencies and a notable affinity for Mission: Impossible.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the 1960s profile in United States.

Audience size
2M
in United States
Gender
54.0%♀
46.0% male
Age
47.6
average years
Country rank
#14105
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of 1960s fans

54.0% are female, 46.0% are male, average age 47.6.

Fig. 02

Gender split

54.0%
Female
46.0%
Male
Demographic split for 1960s audience in United States
MetricValue
Female54.0%
Male46.0%
Average age47.6
Estimated audience size2,023,354
Fig. 03

Age distribution

Ø 47.6
average years
Age distribution of the 1960s audience in United States
Age bracketShare%
16-1913%
20-297%
30-3910%
40-4922%
50+48%
Fig. 04

Worldwide distribution

33.7%

of the worldwide 1960s audience comes from United States.

Worldwide audience distribution share by country for 1960s
CountryShare
United States33.7%
Brazil15.0%
Italy6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the 1960s audience in United States is strongest.

Fig. 05

Top regions by affinity

1960s fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~20K1.29×
02Missouri~40K1.20×
03Oklahoma~30K1.20×
04Texas~200K1.13×
05Arizona~50K1.11×
06Arkansas~20K1.11×
07Idaho~10K1.11×
08Indiana~40K1.10×
09Utah~20K1.10×
10Alabama~30K1.09×
11Iowa~20K1.09×
12South Dakota~5K1.08×
13Ohio~70K1.07×
14New Jersey~60K1.07×
15Kentucky~30K1.07×
16North Dakota~4K1.07×
17South Carolina~30K1.06×
18West Virginia~10K1.06×
19Nebraska~10K1.05×
20Pennsylvania~70K1.04×
21Virginia~50K1.03×
22Michigan~50K1.02×
23Wisconsin~30K1.02×
24New Mexico~10K1.02×
25Montana~6K1.02×
26California~200K1.01×
27Oregon~20K1.01×
28North Carolina~60K0.99×
29Tennessee~40K0.99×
30Maine~7K0.99×
31Nevada~20K0.98×
32Illinois~70K0.97×
33Washington~40K0.97×
34Louisiana~30K0.97×
35Connecticut~20K0.97×
36New Hampshire~8K0.97×
37Minnesota~30K0.96×
38Mississippi~20K0.96×
39Vermont~3K0.95×
40Alaska~4K0.94×
41Rhode Island~6K0.93×
42Georgia~60K0.92×
43Hawaii~8K0.91×
44Massachusetts~40K0.90×
45Delaware~5K0.89×
46Maryland~30K0.87×
47Colorado~30K0.84×
48New York~90K0.81×
49Washington, District of Columbia~5K0.79×
50Florida~100K0.78×
Fig. 06

Affinity by region

Affinity by region — 1960s, United States
0.78×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the 1960s audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for 1960s audience
#·InterestCategoryAffinity×
01Miles TellerMovies & TV11.58×
02Mission: ImpossibleMovies & TV10.84×
03Berlin WallTravel & Leisure9.24×
04Heather LocklearMovies & TV8.49×
05Brittany SnowMovies & TV6.13×
06Robert RedfordMovies & TV4.79×
07Drudge ReportSports3.13×
08New York PostNews2.87×
09Life insuranceBusiness & Career2.59×
10Chuck NorrisMovies & TV2.48×
11FedExBusiness & Career2.38×
12Retro styleFashion & Accessoires2.36×
13NostalgiaHome & Garden2.04×
14TraditionPolitics & Society1.98×
15RedditInternet & Social Media1.95×
16Nonprofit organizationPolitics & Society1.73×
17Breaking newsMovies & TV1.68×
18American AirlinesTravel & Leisure1.67×
19McDonald'sFood & Beverages1.57×
20CNNMovies & TV1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the 1960s audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by 1960s audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.13×
TraditionCONSERVATISM1.92×
Community OrientationOPEN1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by 1960s audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.71×
Early Adopter MentalityPOWER0.79×
Healthy LifestyleBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does 1960s have in United States?

1960s has an estimated audience of 2,023,354 people in United States, concentrated in California and Texas.

02

What is the gender split and age of 1960s fans?

54.0% of 1960s fans are female, 46.0% are male, with an average age of 47.6 years.

03

Which brands do 1960s fans like most?

1960s fans show strongest brand affinity for Mission: Impossible (10.84×), Miles Teller (11.58×), and Robert Redford (4.79×) over the country average.

04

Where do 1960s fans live in United States?

1960s fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do 1960s fans also like?

Beyond 1960s itself, the audience over-indexes on Miles Teller (11.58×), Robert Redford (4.79×), Brittany Snow (6.13×), and Berlin Wall (9.24×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for 1960s. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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