1960s Audience in United States

1960s logo

1960s has an estimated audience of 2,023,354 people in United States. 54.0% are female, 46.0% are male, average age 47.6. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Israel, Urban Outfitters.

The average 1960s fan in United States is 47.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the 1960s audience skews balanced with an average age of 47.6, and over-indexes on personality traits such as Tradition, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of 1960s fans

Demographic split for 1960s audience in United States
MetricValue
Female54.0%
Male46.0%
Average age47.6
Estimated audience size2,023,354

Audience persona

The typical 1960s fan in United States is balanced, around 47.6 years old, with strong Tradition tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for 1960s in United States
RegionReachAffinity
California274,7751.23×
Texas192,3451.11×
Florida137,1571×
New York113,5231×
Pennsylvania71,7481.05×
Illinois69,6811.03×
Ohio62,9581.01×
Georgia62,3691×
North Carolina58,7320.96×
New Jersey54,9501.07×
Michigan54,2291.02×
Virginia52,6141.07×
Arizona48,7531.18×
Tennessee45,7311.13×
Massachusetts44,9621.13×
Washington43,0321.06×
Indiana38,8141.05×
Missouri34,7881.07×
Maryland34,2240.98×
South Carolina29,3200.96×
Colorado28,9250.91×
Wisconsin28,6280.94×
Minnesota28,0470.97×
Alabama27,8600.99×
Kentucky25,4041×
Oklahoma25,4011.13×
Louisiana24,3090.93×
Oregon22,3610.96×
Connecticut21,0211.04×
Utah19,7691.09×
Nevada19,2050.98×
Arkansas17,6901.06×
Iowa16,9321.02×
Kansas15,9071×
Mississippi15,8040.95×
West Virginia11,4811.22×
Idaho10,3611.02×
Nebraska10,1051×
New Mexico9,6340.95×
New Hampshire9,0301.13×
Hawaii8,9771.03×
Maine6,6390.92×
Rhode Island6,0210.93×
Montana5,2210.93×
Delaware4,6480.83×
Washington, District of Columbia4,6310.76×
North Dakota4,4721.08×
South Dakota3,9210.84×
Vermont3,2670.92×
Alaska3,1250.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for 1960s audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.63×Technology & Electronics
Israel2.77×Travel & Leisure
Urban Outfitters2.42×Shopping
The Historian16.48×Literature
Product design2.04×Business & Career
Jesse Plemons2.67×Movies & TV
Israeli cuisine6.93×Food & Beverages
Eurail16.57×Cars & Mobility
Historic site3.12×Arts & Culture
Nationality1.51×Politics & Society
Home staging3.57×Home & Garden
Monmouth County, New Jersey6.48×Travel & Leisure
Parral, Chihuahua9.05×Travel & Leisure
Grinch2.25×Movies & TV
Vocal harmony2.44×Music & Radio
Goop2.55×Internet & Social Media
UK garage2.6×Music & Radio
Nebraska Cornhuskers football1.63×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by 1960s audience
TraitClusterScore
TraditionCONSERVATISM1.89
PatriotismCONSERVATISM1.74
LGBTQ+ IdentityOPEN1.44
Risk AppetiteTHRILL1.42
Community OrientationOPEN1.34
MindfulnessBALANCE1.24

Worldwide distribution

Worldwide audience distribution share by country for 1960s
CountryShare
United States33.7%
Brazil15.0%
Italy6.7%

See 1960s audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does 1960s have in United States?

1960s has an estimated audience of 2,023,354 people in United States, concentrated in California and Texas.

What is the gender split and age of 1960s fans?

54.0% of 1960s fans are female, 46.0% are male, with an average age of 47.6 years.

Which brands do 1960s fans like most?

1960s fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.63×) over the country average.

Where do 1960s fans live in United States?

1960s fans in United States are most concentrated in California (reach 274,775), Texas (reach 192,345), and Florida (reach 137,157). These three regions account for the largest share of the active audience.

What other brands do 1960s fans also like?

Beyond 1960s itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.63×), Israel (2.77×), and Urban Outfitters (2.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for 1960s. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.