Rascasse Audience Intelligence

Annett Kaufmann Audience in Germany

A data profile of the people who buy, follow and care about Annett Kaufmann in Germany — modelled from more than twelve digital signal sources. Annett Kaufmann has an estimated audience of 212,868 people in Germany.

#2among Table tennis in Germany#4885among Person in Germany#1778in Sports

The average Annett Kaufmann fan in Germany is 35.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Olympic Games, Süper Lig, Trabzonspor, with strongest over-indexing on Olympic Games (9.6× the country average).

Demographically, the Annett Kaufmann audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Annett Kaufmann fan in Germany is more male, around 35.2 years old, with strong Patriotism tendencies and a notable affinity for Olympic Games.

Category: Sports · Type: Person · Subtype: Table tennis

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Annett Kaufmann profile in Germany.

Audience size
213K
in Germany
Gender
37.0%♀
63.0% male
Age
35.2
average years
Country rank
#21858
Person in Germany
Fig. 01

Search interest · 12-month trend

-52%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Annett Kaufmann fans

37.0% are female, 63.0% are male, average age 35.2.

Fig. 02

Gender split

37.0%
Female
63.0%
Male
Demographic split for Annett Kaufmann audience in Germany
MetricValue
Female37.0%
Male63.0%
Average age35.2
Estimated audience size212,868
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Annett Kaufmann audience in Germany
Age bracketShare%
16-1931%
20-2920%
30-3918%
40-4918%
50+13%
Fig. 04

Worldwide distribution

80.9%

of the worldwide Annett Kaufmann audience comes from Germany.

Worldwide audience distribution share by country for Annett Kaufmann
CountryShare
Germany80.9%
China3.2%
France1.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Annett Kaufmann audience in Germany is strongest.

Fig. 05

Top regions by affinity

Annett Kaufmann fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~40K1.24×
02Sachsen~20K1.21×
03Thüringen~7K1.10×
04Niedersachsen~30K1.06×
05Rheinland-Pfalz~10K1.06×
06Saarland~3K1.04×
07Sachsen-Anhalt~7K1.01×
08Bayern~40K0.99×
09Hessen~20K0.98×
10Schleswig-Holstein~9K0.98×
11Nordrhein-Westfalen~60K0.97×
12Brandenburg~8K0.97×
13Hamburg~5K0.87×
14Mecklenburg-Vorpommern~4K0.84×
15Berlin~10K0.81×
16Bremen~2K0.81×
Fig. 06

Affinity by region

Affinity by region — Annett Kaufmann, Germany
0.81×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Annett Kaufmann audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Annett Kaufmann audience
#·InterestCategoryAffinity×
01Diving watchFashion & Accessoires11.95×
02Olympic GamesSports9.60×
03International Olympic CommitteeSports8.20×
04Süper LigSports7.83×
05TrabzonsporSports7.00×
06Love ActuallyMovies & TV6.91×
07Beşiktaş J.K.Sports6.56×
08Fenerbahçe S.K.Sports6.47×
09New Year's EveHome & Garden5.84×
10Table tennisSports4.67×
11Olympic sportsSports4.57×
12FundraisingBusiness & Career3.53×
13Alexander ZverevSports2.84×
14La LigaSports2.82×
15TipicoGames2.38×
16SwimmingSports2.18×
17RB LeipzigSports2.10×
18SV Werder BremenSports1.88×
19VfB StuttgartSports1.70×
20SportschauSports1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Annett Kaufmann audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Annett Kaufmann audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.43×
Risk AppetiteTHRILL1.31×
Pet OwnershipJOY1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Annett Kaufmann audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.78×
DIY MentalityTHRILL0.79×
SustainabilityBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Annett Kaufmann have in Germany?

Annett Kaufmann has an estimated audience of 212,868 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Annett Kaufmann fans?

37.0% of Annett Kaufmann fans are female, 63.0% are male, with an average age of 35.2 years.

03

Which brands do Annett Kaufmann fans like most?

Annett Kaufmann fans show strongest brand affinity for Olympic Games (9.6×), Süper Lig (7.83×), and Trabzonspor (7×) over the country average.

04

Where do Annett Kaufmann fans live in Germany?

Annett Kaufmann fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Baden-Württemberg (reach ~40K), and Bayern (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Annett Kaufmann fans also like?

Beyond Annett Kaufmann itself, the audience over-indexes on Süper Lig (7.83×), Trabzonspor (7×), Fenerbahçe S.K. (6.47×), and Beşiktaş J.K. (6.56×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Table tennis audiences in Germany

See Annett Kaufmann audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Annett Kaufmann. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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