Annett Kaufmann Audience in Germany
Annett Kaufmann has an estimated audience of 261,520 people in Germany. 37.3% are female, 62.7% are male, average age 35.2. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Therme Erding, Gil Ofarim, CAC 40, Progressive rock, Buddy – The Buddy Holly Story.
The average Annett Kaufmann fan in Germany is 35.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Therme Erding, Gil Ofarim, CAC 40, with strongest over-indexing on Therme Erding (8.15× the country average). Demographically, the Annett Kaufmann audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Sports Activity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Table tennis
Demographics of Annett Kaufmann fans
| Metric | Value |
|---|---|
| Female | 37.3% |
| Male | 62.7% |
| Average age | 35.2 |
| Estimated audience size | 261,520 |
Audience persona
The typical Annett Kaufmann fan in Germany is more male, around 35.2 years old, with strong Sports Activity tendencies and a notable affinity for Therme Erding.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 56,923 | 0.99× |
| Baden-Württemberg | 44,580 | 1.25× |
| Bayern | 41,628 | 0.99× |
| Niedersachsen | 27,339 | 1.08× |
| Hessen | 19,659 | 0.99× |
| Sachsen | 15,560 | 1.21× |
| Rheinland-Pfalz | 14,040 | 1.07× |
| Berlin | 9,934 | 0.85× |
| Schleswig-Holstein | 9,018 | 0.96× |
| Brandenburg | 7,848 | 0.97× |
| Thüringen | 7,243 | 1.09× |
| Sachsen-Anhalt | 6,684 | 0.99× |
| Hamburg | 5,128 | 0.87× |
| Mecklenburg-Vorpommern | 3,808 | 0.76× |
| Saarland | 3,264 | 1.02× |
| Bremen | 1,685 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Therme Erding | 8.15× | Travel & Leisure |
| Gil Ofarim | 1.71× | Music & Radio |
| CAC 40 | 1.88× | Business & Career |
| Progressive rock | 1.85× | Music & Radio |
| Buddy – The Buddy Holly Story | 4.59× | Music & Radio |
| Building insulation | 3.9× | Home & Garden |
| Chalkidiki | 3.31× | Travel & Leisure |
| Handmade Gifts | 1.51× | Kids & Family |
| Alaska | 2.39× | Travel & Leisure |
| Google Analytics | 1.71× | Internet & Social Media |
| The Equalizer | 3.04× | Movies & TV |
| Tuscany | 2.77× | Travel & Leisure |
| JDSU | 1.92× | Business & Career |
| Headhunters (film) | 2.71× | Movies & TV |
| Figure painting (hobby) | 2.27× | Arts & Culture |
| Carrie (novel) | 2.75× | Literature |
| Erdemli | 8.46× | Travel & Leisure |
| Sailor | 2.19× | Travel & Leisure |
| Jaguar F-Pace | 2.85× | Cars & Mobility |
| Minnesota | 2.7× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.4 |
| Patriotism | CONSERVATISM | 1.29 |
| Career Orientation | POWER | 1.18 |
| Social Media Usage | JOY | 1.11 |
| Indulgence | JOY | 1.05 |
| Travelling | THRILL | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 83.9% |
| China | 2.7% |
| France | 1.6% |
See Annett Kaufmann audiences in other countries
More Table tennis audiences in Germany
- Timo Boll (309,720)
- International Table Tennis Federation (136,337)
- Tischtennis-Bundesliga (124,910)
- Fan Zhendong (71,390)
- Table Tennis World Cup (52,290)
Frequently asked questions
How many fans does Annett Kaufmann have in Germany?
Annett Kaufmann has an estimated audience of 261,520 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Annett Kaufmann fans?
37.3% of Annett Kaufmann fans are female, 62.7% are male, with an average age of 35.2 years.
Which brands do Annett Kaufmann fans like most?
Annett Kaufmann fans show strongest brand affinity for Therme Erding (8.15×), Gil Ofarim (1.71×), and CAC 40 (1.88×) over the country average.
Where do Annett Kaufmann fans live in Germany?
Annett Kaufmann fans in Germany are most concentrated in Nordrhein-Westfalen (reach 56,923), Baden-Württemberg (reach 44,580), and Bayern (reach 41,628). These three regions account for the largest share of the active audience.
What other brands do Annett Kaufmann fans also like?
Beyond Annett Kaufmann itself, the audience over-indexes on Gil Ofarim (1.71×), CAC 40 (1.88×), Progressive rock (1.85×), and Buddy – The Buddy Holly Story (4.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Annett Kaufmann. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.