Annett Louisan Audience in Germany
Annett Louisan has an estimated audience of 628,680 people in Germany. 63.0% are female, 37.0% are male, average age 45.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Spiegel Online, Der Spiegel, Johannes Oerding, Die Welt, Der Tagesspiegel.
The average Annett Louisan fan in Germany is 45.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Spiegel Online, Der Spiegel, Johannes Oerding, with strongest over-indexing on Spiegel Online (6.99× the country average). Demographically, the Annett Louisan audience skews more female with an average age of 45.6, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Pop
Demographics of Annett Louisan fans
| Metric | Value |
|---|---|
| Female | 63.0% |
| Male | 37.0% |
| Average age | 45.6 |
| Estimated audience size | 628,680 |
Audience persona
The typical Annett Louisan fan in Germany is more female, around 45.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Spiegel Online.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 124,144 | 0.9× |
| Bayern | 80,414 | 0.8× |
| Baden-Württemberg | 65,721 | 0.77× |
| Niedersachsen | 59,238 | 0.97× |
| Sachsen | 41,937 | 1.36× |
| Hessen | 35,313 | 0.74× |
| Rheinland-Pfalz | 29,485 | 0.94× |
| Schleswig-Holstein | 27,029 | 1.2× |
| Sachsen-Anhalt | 23,613 | 1.45× |
| Brandenburg | 23,593 | 1.21× |
| Berlin | 21,378 | 0.76× |
| Thüringen | 20,480 | 1.28× |
| Mecklenburg-Vorpommern | 14,150 | 1.18× |
| Hamburg | 12,790 | 0.9× |
| Saarland | 7,311 | 0.95× |
| Bremen | 3,280 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Spiegel Online | 6.99× | News |
| Der Spiegel | 9.43× | News |
| Johannes Oerding | 18.56× | Music & Radio |
| Die Welt | 9.28× | News |
| Der Tagesspiegel | 8.62× | News |
| Singer-songwriter | 8.07× | Music & Radio |
| FIFA World Cup | 4.49× | Sports |
| Meme | 9.43× | Internet & Social Media |
| Let's Dance (German TV series) | 6.29× | Movies & TV |
| Telegram | 8.04× | Internet & Social Media |
| Recycling | 7.96× | Home & Garden |
| Die Zeit | 8.96× | News |
| Christmas | 6.89× | Kids & Family |
| LGBT community | 9.82× | Politics & Society |
| 3.99× | Internet & Social Media | |
| Storm of Love | 6.49× | Movies & TV |
| Santa Claus | 8.86× | Kids & Family |
| Tagesschau | 3.21× | Movies & TV |
| 3.66× | Internet & Social Media | |
| UEFA Nations League | 8.42× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.7 |
| Community Orientation | OPEN | 1.3 |
| Pet Ownership | JOY | 1.27 |
| Healthy Lifestyle | BALANCE | 1.24 |
| DIY Mentality | THRILL | 1.13 |
| Mindfulness | BALANCE | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 86.8% |
| Austria | 5.7% |
| Switzerland | 2.5% |
See Annett Louisan audiences in other countries
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Frequently asked questions
How many fans does Annett Louisan have in Germany?
Annett Louisan has an estimated audience of 628,680 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Annett Louisan fans?
63.0% of Annett Louisan fans are female, 37.0% are male, with an average age of 45.6 years.
Which brands do Annett Louisan fans like most?
Annett Louisan fans show strongest brand affinity for Spiegel Online (6.99×), Der Spiegel (9.43×), and Johannes Oerding (18.56×) over the country average.
Where do Annett Louisan fans live in Germany?
Annett Louisan fans in Germany are most concentrated in Nordrhein-Westfalen (reach 124,144), Bayern (reach 80,414), and Baden-Württemberg (reach 65,721). These three regions account for the largest share of the active audience.
What other brands do Annett Louisan fans also like?
Beyond Annett Louisan itself, the audience over-indexes on Der Spiegel (9.43×), Johannes Oerding (18.56×), Die Welt (9.28×), and Der Tagesspiegel (8.62×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Annett Louisan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.