Rascasse Audience Intelligence

Annett Louisan Audience in Germany

A data profile of the people who buy, follow and care about Annett Louisan in Germany — modelled from more than twelve digital signal sources. Annett Louisan has an estimated audience of 582,907 people in Germany.

#91among Pop in Germany#1871among Person in Germany#1153in Music & Radio

The average Annett Louisan fan in Germany is 45.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Johannes Oerding, Der Spiegel, FIFA World Cup, with strongest over-indexing on Johannes Oerding (18.56× the country average).

Demographically, the Annett Louisan audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Spirituality, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Annett Louisan fan in Germany is more female, around 45.6 years old, with strong Spirituality tendencies and a notable affinity for Johannes Oerding.

Category: Music & Radio · Type: Person · Subtype: Pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Annett Louisan profile in Germany.

Audience size
583K
in Germany
Gender
63.0%♀
37.0% male
Age
45.6
average years
Country rank
#10362
Person in Germany
Fig. 01

Search interest · 12-month trend

-44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Annett Louisan fans

63.0% are female, 37.0% are male, average age 45.6.

Fig. 02

Gender split

63.0%
Female
37.0%
Male
Demographic split for Annett Louisan audience in Germany
MetricValue
Female63.0%
Male37.0%
Average age45.6
Estimated audience size582,907
Fig. 03

Age distribution

Ø 45.6
average years
Age distribution of the Annett Louisan audience in Germany
Age bracketShare%
16-193%
20-2911%
30-3924%
40-4939%
50+22%
Fig. 04

Worldwide distribution

85.8%

of the worldwide Annett Louisan audience comes from Germany.

Worldwide audience distribution share by country for Annett Louisan
CountryShare
Germany85.8%
Austria6.0%
Switzerland2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Annett Louisan audience in Germany is strongest.

Fig. 05

Top regions by affinity

Annett Louisan fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~20K1.49×
02Sachsen~40K1.37×
03Thüringen~20K1.37×
04Mecklenburg-Vorpommern~20K1.36×
05Brandenburg~30K1.30×
06Schleswig-Holstein~30K1.15×
07Niedersachsen~60K0.95×
08Saarland~7K0.94×
09Rheinland-Pfalz~30K0.89×
10Hamburg~10K0.87×
11Nordrhein-Westfalen~100K0.84×
12Berlin~20K0.76×
13Bayern~80K0.75×
14Baden-Württemberg~60K0.74×
15Hessen~30K0.71×
16Bremen~4K0.67×
Fig. 06

Affinity by region

Affinity by region — Annett Louisan, Germany
0.67×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Annett Louisan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Annett Louisan audience
#·InterestCategoryAffinity×
01Johannes OerdingMusic & Radio18.56×
02DJ BoBoMusic & Radio14.48×
03LGBT communityPolitics & Society9.82×
04Der SpiegelNews9.43×
05MemeInternet & Social Media9.43×
06Die WeltNews9.28×
07Die ZeitNews8.96×
08Santa ClausKids & Family8.86×
09Der TagesspiegelNews8.62×
10Singer-songwriterMusic & Radio8.07×
11TelegramInternet & Social Media8.04×
12RecyclingHome & Garden7.96×
13Spiegel OnlineNews6.99×
14ChristmasKids & Family6.89×
15Let's Dance (German TV series)Movies & TV6.29×
16UkrainiansMusic & Radio4.56×
17FIFA World CupSports4.49×
18PinterestInternet & Social Media3.99×
19WhatsAppInternet & Social Media3.66×
20dB’sMusic & Radio2.27×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Annett Louisan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Annett Louisan audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE5.25×
SustainabilityBALANCE3.01×
MindfulnessBALANCE2.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Annett Louisan audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.98×
Early Adopter MentalityPOWER1.01×
Need for SecurityCONSERVATISM1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Annett Louisan have in Germany?

Annett Louisan has an estimated audience of 582,907 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Annett Louisan fans?

63.0% of Annett Louisan fans are female, 37.0% are male, with an average age of 45.6 years.

03

Which brands do Annett Louisan fans like most?

Annett Louisan fans show strongest brand affinity for Johannes Oerding (18.56×), Der Spiegel (9.43×), and FIFA World Cup (4.49×) over the country average.

04

Where do Annett Louisan fans live in Germany?

Annett Louisan fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Annett Louisan fans also like?

Beyond Annett Louisan itself, the audience over-indexes on Der Spiegel (9.43×), FIFA World Cup (4.49×), Ukrainians (4.56×), and Der Tagesspiegel (8.62×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pop audiences in Germany

See Annett Louisan audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Annett Louisan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →