Aomori Prefecture Audience in Germany
Aomori Prefecture has an estimated audience of 494,494 people in Germany. 94.8% are female, 5.2% are male, average age 38.5. Top brand affinities: TK Maxx, Primark, H&M, Bonprix, Lidl.
Top brand affinities include TK Maxx, Primark, H&M, with strongest over-indexing on TK Maxx (2.32× the country average). Demographically, the Aomori Prefecture audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Family Orientation, Need for Security.
Category: Travel & Leisure · Type: POI
Demographics of Aomori Prefecture fans
| Metric | Value |
|---|---|
| Female | 94.8% |
| Male | 5.2% |
| Average age | 38.5 |
| Estimated audience size | 494,494 |
Audience persona
The typical Aomori Prefecture fan in Germany is more female, around 38.5 years old, with strong Family Orientation tendencies and a notable affinity for TK Maxx.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| TK Maxx | 2.32× | Shopping |
| Primark | 2.53× | Shopping |
| H&M | 1.91× | Shopping |
| Bonprix | 2.5× | Shopping |
| Lidl | 1.68× | Shopping |
| IKEA | 1.54× | Home & Garden |
| QVC | 2.34× | Movies & TV |
| Ryanair | 1.76× | Travel & Leisure |
| Supermarket | 1.6× | Shopping |
| Clarins | 6.02× | Beauty & Wellness |
| Kiehl's | 5.87× | Beauty & Wellness |
| Personal care | 1.69× | Health |
| Meghan Markle | 3.18× | Fashion & Accessoires |
| Pampers | 2.46× | Kids & Family |
| Children's clothing | 1.58× | Fashion & Accessoires |
| Hair care | 1.65× | Beauty & Wellness |
| Garden centre | 1.65× | Home & Garden |
| 1.76× | Internet & Social Media | |
| Barbie | 2.74× | Kids & Family |
| Lip balm | 2.55× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.58 |
| Need for Security | CONSERVATISM | 1.32 |
| Pet Ownership | JOY | 1.2 |
| Creativity | OPEN | 1.07 |
| Price Sensitivity | PREMIUM | 1.03 |
| Convenience Orientation | PREMIUM | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 88.2% |
| Japan | 6.5% |
| United States | 3.0% |
See Aomori Prefecture audiences in other countries
More Travel & Leisure audiences in Germany
- Germany (35,160,910)
- Europe (22,821,492)
- Munich (13,817,934)
- North Rhine-Westphalia (12,537,146)
- Hermes, Oise (12,100,070)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Aomori Prefecture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.