Rascasse Audience Intelligence

Aomori Prefecture Audience in Germany

A data profile of the people who buy, follow and care about Aomori Prefecture in Germany — modelled from more than twelve digital signal sources. Aomori Prefecture has an estimated audience of 494,494 people in Germany.

#1001among POI in Germany#923in Travel & Leisure

The average Aomori Prefecture fan in Germany is 38.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include TK Maxx, Bonprix, Primark, with strongest over-indexing on TK Maxx (3.52× the country average).

Demographically, the Aomori Prefecture audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Family Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Aomori Prefecture fan in Germany is more female, around 38.5 years old, with strong Family Orientation tendencies and a notable affinity for TK Maxx.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Aomori Prefecture profile in Germany.

Audience size
494K
in Germany
Gender
94.8%♀
5.2% male
Age
38.5
average years
Country rank
#11859
POI in Germany
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Aomori Prefecture fans

94.8% are female, 5.2% are male, average age 38.5.

Fig. 02

Gender split

94.8%
Female
5.2%
Male
Demographic split for Aomori Prefecture audience in Germany
MetricValue
Female94.8%
Male5.2%
Average age38.5
Estimated audience size494,494
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Aomori Prefecture audience in Germany
Age bracketShare%
16-198%
20-2929%
30-3932%
40-4923%
50+9%
Fig. 04

Worldwide distribution

88.1%

of the worldwide Aomori Prefecture audience comes from Germany.

Worldwide audience distribution share by country for Aomori Prefecture
CountryShare
Germany88.1%
Japan6.6%
United States3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Aomori Prefecture audience in Germany is strongest.

Fig. 05

Top regions by affinity

Aomori Prefecture fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~5K1.11×
02Saarland~6K1.05×
03Thüringen~10K1.01×
04Rheinland-Pfalz~20K1.00×
05Brandenburg~20K1.00×
06Hamburg~10K1.00×
07Mecklenburg-Vorpommern~9K1.00×
08Sachsen-Anhalt~10K0.99×
09Sachsen~20K0.98×
10Hessen~40K0.97×
11Schleswig-Holstein~20K0.96×
12Baden-Württemberg~60K0.95×
13Berlin~20K0.95×
14Bayern~70K0.91×
15Nordrhein-Westfalen~100K0.90×
16Niedersachsen~40K0.89×
Fig. 06

Affinity by region

Affinity by region — Aomori Prefecture, Germany
0.89×1.00×1.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Aomori Prefecture audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Aomori Prefecture audience
#·InterestCategoryAffinity×
01Ariel (detergent)Home & Garden11.28×
02De'LonghiHome & Garden5.46×
03BonprixShopping3.72×
04TK MaxxShopping3.52×
05PrimarkShopping3.47×
06QVCMovies & TV3.38×
07PharmacyBusiness & Career2.93×
08Garden centreHome & Garden2.78×
09FlixBusCars & Mobility2.56×
10SupermarketShopping2.47×
11Home AppliancesHome & Garden2.47×
12Schlager musicMusic & Radio2.45×
13LidlShopping2.17×
14IKEAHome & Garden2.08×
15RyanairTravel & Leisure2.05×
16FurnitureHome & Garden1.82×
17H&MShopping1.80×
18EBayShopping1.79×
19Do it yourself (DIY)Home & Garden1.74×
20CookingFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Aomori Prefecture audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Aomori Prefecture audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.44×
Need for SecurityCONSERVATISM2.07×
Convenience OrientationPREMIUM1.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Aomori Prefecture audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.46×
Luxury OrientationPREMIUM0.47×
Career OrientationPOWER0.51×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Aomori Prefecture have in Germany?

Aomori Prefecture has an estimated audience of 494,494 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Aomori Prefecture fans?

94.8% of Aomori Prefecture fans are female, 5.2% are male, with an average age of 38.5 years.

03

Which brands do Aomori Prefecture fans like most?

Aomori Prefecture fans show strongest brand affinity for TK Maxx (3.52×), Bonprix (3.72×), and Primark (3.47×) over the country average.

04

Where do Aomori Prefecture fans live in Germany?

Aomori Prefecture fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Aomori Prefecture fans also like?

Beyond Aomori Prefecture itself, the audience over-indexes on Bonprix (3.72×), Primark (3.47×), Lidl (2.17×), and QVC (3.38×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See Aomori Prefecture audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Aomori Prefecture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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