Augsburger Allgemeine Audience in Germany
Augsburger Allgemeine has an estimated audience of 1,938,187 people in Germany. 56.0% are female, 44.0% are male, average age 38.8. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Lev Yashin, Bull riding, Oliver Kahn, Vijesti.ba, Alexandru Ioan Cuza.
The average Augsburger Allgemeine fan in Germany is 38.8 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Lev Yashin, Bull riding, Oliver Kahn, with strongest over-indexing on Lev Yashin (6.72× the country average). Demographically, the Augsburger Allgemeine audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine
Demographics of Augsburger Allgemeine fans
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 38.8 |
| Estimated audience size | 1,938,187 |
Audience persona
The typical Augsburger Allgemeine fan in Germany is more female, around 38.8 years old, with strong Patriotism tendencies and a notable affinity for Lev Yashin.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 1,453,641 | 13.35× |
| Baden-Württemberg | 127,057 | 0.48× |
| Nordrhein-Westfalen | 60,196 | 0.14× |
| Hessen | 51,663 | 0.35× |
| Niedersachsen | 27,592 | 0.15× |
| Berlin | 18,678 | 0.22× |
| Rheinland-Pfalz | 13,038 | 0.13× |
| Sachsen | 12,578 | 0.13× |
| Schleswig-Holstein | 8,334 | 0.12× |
| Hamburg | 7,787 | 0.18× |
| Thüringen | 7,740 | 0.16× |
| Mecklenburg-Vorpommern | 7,035 | 0.19× |
| Brandenburg | 6,521 | 0.11× |
| Sachsen-Anhalt | 4,110 | 0.08× |
| Saarland | 2,148 | 0.09× |
| Bremen | 2,129 | 0.13× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lev Yashin | 6.72× | Sports |
| Bull riding | 3.37× | Sports |
| Oliver Kahn | 1.59× | Sports |
| Vijesti.ba | 1.59× | News |
| Alexandru Ioan Cuza | 3.31× | Politics & Society |
| Otome game | 2× | Games |
| Caprivi Strip | 1.53× | |
| IPer | 2.61× | Shopping |
| Ivan Dodig | 4.27× | Sports |
| John Key | 2.56× | Politics & Society |
| Benicarló | 1.61× | Travel & Leisure |
| Easy Home Meals | 2.11× | Food & Beverages |
| Alex Box (Makeup Artist) | 2.68× | Beauty & Wellness |
| Eamonn Holmes | 1.61× | Movies & TV |
| Ivan Cavaleiro | 1.64× | Sports |
| Oneida County, New York | 1.7× | |
| Syrian opposition | 1.76× | Politics & Society |
| Iguazu River | 1.55× | Travel & Leisure |
| SwitchEasy | 1.84× | Shopping |
| Ke Buena México | 1.74× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.05 |
| Tradition | CONSERVATISM | 0.99 |
| Need for Security | CONSERVATISM | 0.89 |
| Price Sensitivity | PREMIUM | 0.87 |
| Healthy Lifestyle | BALANCE | 0.83 |
| Family Orientation | CONSERVATISM | 0.82 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 93.4% |
| Italy | 1.3% |
| Austria | 1.2% |
See Augsburger Allgemeine audiences in other countries
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Frequently asked questions
How many fans does Augsburger Allgemeine have in Germany?
Augsburger Allgemeine has an estimated audience of 1,938,187 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Augsburger Allgemeine fans?
56.0% of Augsburger Allgemeine fans are female, 44.0% are male, with an average age of 38.8 years.
Which brands do Augsburger Allgemeine fans like most?
Augsburger Allgemeine fans show strongest brand affinity for Lev Yashin (6.72×), Bull riding (3.37×), and Oliver Kahn (1.59×) over the country average.
Where do Augsburger Allgemeine fans live in Germany?
Augsburger Allgemeine fans in Germany are most concentrated in Bayern (reach 1,453,641), Baden-Württemberg (reach 127,057), and Nordrhein-Westfalen (reach 60,196). These three regions account for the largest share of the active audience.
What other brands do Augsburger Allgemeine fans also like?
Beyond Augsburger Allgemeine itself, the audience over-indexes on Bull riding (3.37×), Oliver Kahn (1.59×), Vijesti.ba (1.59×), and Alexandru Ioan Cuza (3.31×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Augsburger Allgemeine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.