Bad Homburg Open Audience in Germany
Bad Homburg Open has an estimated audience of 260,621 people in Germany. 41.6% are female, 58.4% are male, average age 35.2. Top regions: Hessen, Nordrhein-Westfalen, Bayern. Top brand affinities: Gil Ofarim, Peschici, Koumassi, Litter box, Progressive rock.
The average Bad Homburg Open fan in Germany is 35.2 years old, more male, and lives primarily in Hessen. The audience is concentrated in Hessen, Nordrhein-Westfalen, Bayern. Top brand affinities include Gil Ofarim, Peschici, Koumassi, with strongest over-indexing on Gil Ofarim (2.06× the country average). Demographically, the Bad Homburg Open audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Tennis
Demographics of Bad Homburg Open fans
| Metric | Value |
|---|---|
| Female | 41.6% |
| Male | 58.4% |
| Average age | 35.2 |
| Estimated audience size | 260,621 |
Audience persona
The typical Bad Homburg Open fan in Germany is more male, around 35.2 years old, with strong Quality Awareness tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hessen | 172,139 | 6.68× |
| Nordrhein-Westfalen | 63,216 | 0.85× |
| Bayern | 42,755 | 0.79× |
| Baden-Württemberg | 37,667 | 0.82× |
| Rheinland-Pfalz | 23,752 | 1.4× |
| Niedersachsen | 23,407 | 0.71× |
| Berlin | 8,683 | 0.57× |
| Schleswig-Holstein | 7,816 | 0.64× |
| Sachsen | 4,706 | 0.28× |
| Hamburg | 4,667 | 0.61× |
| Saarland | 4,064 | 0.98× |
| Brandenburg | 2,625 | 0.25× |
| Thüringen | 2,293 | 0.27× |
| Mecklenburg-Vorpommern | 2,182 | 0.34× |
| Sachsen-Anhalt | 1,804 | 0.21× |
| Bremen | 1,724 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.06× | Music & Radio |
| Peschici | 16.8× | Travel & Leisure |
| Koumassi | 185.49× | Travel & Leisure |
| Litter box | 1.76× | Pets & Animals |
| Progressive rock | 2.09× | Music & Radio |
| Alaska | 4.74× | Travel & Leisure |
| Google Analytics | 3.05× | Internet & Social Media |
| CAC 40 | 1.54× | Business & Career |
| Golden Gate | 5.63× | Games |
| Hopscotch.in | 102.87× | Kids & Family |
| Icon (magazine) | 2.4× | Arts & Culture |
| Sailor | 4.5× | Travel & Leisure |
| Jura Mountains | 5.13× | Travel & Leisure |
| KLOS | 11.95× | Music & Radio |
| Tuscany | 3.92× | Travel & Leisure |
| Building insulation | 3.57× | Home & Garden |
| Handmade Gifts | 1.67× | Kids & Family |
| Promenade de la Croisette | 69.2× | Travel & Leisure |
| Buddy – The Buddy Holly Story | 3.79× | Music & Radio |
| Who Wants to Be a Millionaire? | 6.4× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 3.29 |
| Luxury Orientation | PREMIUM | 1.62 |
| Career Orientation | POWER | 1.54 |
| Sports Activity | POWER | 1.4 |
| Early Adopter Mentality | POWER | 1.25 |
| Urban Lifestyle | OPEN | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 32.3% |
| United States | 21.2% |
| Italy | 14.4% |
See Bad Homburg Open audiences in other countries
More Tennis audiences in Germany
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- Novak Djokovic (2,523,608)
Frequently asked questions
How many fans does Bad Homburg Open have in Germany?
Bad Homburg Open has an estimated audience of 260,621 people in Germany, concentrated in Hessen and Nordrhein-Westfalen.
What is the gender split and age of Bad Homburg Open fans?
41.6% of Bad Homburg Open fans are female, 58.4% are male, with an average age of 35.2 years.
Which brands do Bad Homburg Open fans like most?
Bad Homburg Open fans show strongest brand affinity for Gil Ofarim (2.06×), Peschici (16.8×), and Koumassi (185.49×) over the country average.
Where do Bad Homburg Open fans live in Germany?
Bad Homburg Open fans in Germany are most concentrated in Hessen (reach 172,139), Nordrhein-Westfalen (reach 63,216), and Bayern (reach 42,755). These three regions account for the largest share of the active audience.
What other brands do Bad Homburg Open fans also like?
Beyond Bad Homburg Open itself, the audience over-indexes on Peschici (16.8×), Koumassi (185.49×), Litter box (1.76×), and Progressive rock (2.09×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bad Homburg Open. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.