Rascasse Audience Intelligence

Bad Homburg Open Audience in Germany

A data profile of the people who buy, follow and care about Bad Homburg Open in Germany — modelled from more than twelve digital signal sources. Bad Homburg Open has an estimated audience of 298,386 people in Germany.

#52among Tennis in Germany#238among Event in Germany#1387in Sports

The average Bad Homburg Open fan in Germany is 32.0 years old, more male, and lives primarily in Hessen.

The audience is concentrated in Hessen, Nordrhein-Westfalen, Bayern.

Top brand affinities include Table Tennis World Cup, Alexander Zverev, US Open (tennis), with strongest over-indexing on Table Tennis World Cup (129.03× the country average).

Demographically, the Bad Homburg Open audience skews more male with an average age of 32.0, and over-indexes on personality traits such as Quality Awareness, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bad Homburg Open fan in Germany is more male, around 32.0 years old, with strong Quality Awareness tendencies and a notable affinity for Table Tennis World Cup.

Category: Sports · Type: Event · Subtype: Tennis

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bad Homburg Open profile in Germany.

Audience size
298K
in Germany
Gender
37.2%♀
62.8% male
Age
32.0
average years
Country rank
#17405
Event in Germany
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bad Homburg Open fans

37.2% are female, 62.8% are male, average age 32.0.

Fig. 02

Gender split

37.2%
Female
62.8%
Male
Demographic split for Bad Homburg Open audience in Germany
MetricValue
Female37.2%
Male62.8%
Average age32.0
Estimated audience size298,386
Fig. 03

Age distribution

Ø 32.0
average years
Age distribution of the Bad Homburg Open audience in Germany
Age bracketShare%
16-1937%
20-2923%
30-3921%
40-4912%
50+8%
Fig. 04

Worldwide distribution

31.4%

of the worldwide Bad Homburg Open audience comes from Germany.

Worldwide audience distribution share by country for Bad Homburg Open
CountryShare
Germany31.4%
United States18.2%
Italy9.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bad Homburg Open audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bad Homburg Open fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~100K5.98×
02Rheinland-Pfalz~20K1.48×
03Saarland~4K1.12×
04Baden-Württemberg~40K0.93×
05Nordrhein-Westfalen~60K0.87×
06Bayern~40K0.81×
07Niedersachsen~20K0.75×
08Schleswig-Holstein~8K0.75×
09Hamburg~5K0.72×
10Berlin~10K0.71×
11Bremen~2K0.70×
12Thüringen~4K0.51×
13Brandenburg~5K0.49×
14Mecklenburg-Vorpommern~3K0.49×
15Sachsen-Anhalt~4K0.45×
16Sachsen~6K0.42×
Fig. 06

Affinity by region

Affinity by region — Bad Homburg Open, Germany
0.42×1.00×5.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bad Homburg Open audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bad Homburg Open audience
#·InterestCategoryAffinity×
01Table Tennis World CupSports129.03×
02Grigor DimitrovSports64.75×
03Dominic ThiemSports48.62×
04ATP World Tour Masters 1000Sports39.41×
05Stan WawrinkaSports39.27×
06US Open (tennis)Sports34.65×
07Australian OpenSports31.25×
08Kevin CostnerMovies & TV30.15×
09The Championships, WimbledonSports29.51×
10Rafael NadalSports23.15×
11Alexander ZverevSports22.42×
12Roger FedererSports20.36×
13Serena WilliamsSports17.99×
14Women's Tennis AssociationSports17.94×
15Justin EngelSports17.48×
16Steffi GrafSports13.59×
17SpVgg Greuther FürthSports13.24×
183. LigaSports9.62×
19Rot-Weiss EssenSports9.62×
20F.C. Hansa RostockSports6.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bad Homburg Open audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bad Homburg Open audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.16×
Career OrientationPOWER1.55×
Risk AppetiteTHRILL1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bad Homburg Open audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.65×
Pet OwnershipJOY0.65×
Price SensitivityPREMIUM0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bad Homburg Open have in Germany?

Bad Homburg Open has an estimated audience of 298,386 people in Germany, concentrated in Hessen and Nordrhein-Westfalen.

02

What is the gender split and age of Bad Homburg Open fans?

37.2% of Bad Homburg Open fans are female, 62.8% are male, with an average age of 32.0 years.

03

Which brands do Bad Homburg Open fans like most?

Bad Homburg Open fans show strongest brand affinity for Table Tennis World Cup (129.03×), Alexander Zverev (22.42×), and US Open (tennis) (34.65×) over the country average.

04

Where do Bad Homburg Open fans live in Germany?

Bad Homburg Open fans in Germany are most concentrated in Hessen (reach ~100K), Nordrhein-Westfalen (reach ~60K), and Bayern (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Bad Homburg Open fans also like?

Beyond Bad Homburg Open itself, the audience over-indexes on Alexander Zverev (22.42×), US Open (tennis) (34.65×), The Championships, Wimbledon (29.51×), and Kevin Costner (30.15×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Tennis audiences in Germany

See Bad Homburg Open audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bad Homburg Open. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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