Bağlama Audience in Germany
Bağlama has an estimated audience of 234,695 people in Germany. 36.9% are female, 63.1% are male, average age 44.2. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: 24 (TV series), Discounts and allowances, Batman, Ryanair, Kate Winslet.
The average Bağlama fan in Germany is 44.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include 24 (TV series), Discounts and allowances, Batman, with strongest over-indexing on 24 (TV series) (15.48× the country average). Demographically, the Bağlama audience skews more male with an average age of 44.2, and over-indexes on personality traits such as Price Sensitivity, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical instrument
Demographics of Bağlama fans
| Metric | Value |
|---|---|
| Female | 36.9% |
| Male | 63.1% |
| Average age | 44.2 |
| Estimated audience size | 234,695 |
Audience persona
The typical Bağlama fan in Germany is more male, around 44.2 years old, with strong Price Sensitivity tendencies and a notable affinity for 24 (TV series).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 77,954 | 1.52× |
| Baden-Württemberg | 40,405 | 1.26× |
| Bayern | 38,171 | 1.01× |
| Niedersachsen | 27,894 | 1.22× |
| Hessen | 24,326 | 1.36× |
| Berlin | 14,992 | 1.43× |
| Rheinland-Pfalz | 11,961 | 1.02× |
| Hamburg | 7,970 | 1.5× |
| Schleswig-Holstein | 7,305 | 0.87× |
| Sachsen | 5,839 | 0.51× |
| Brandenburg | 3,475 | 0.48× |
| Mecklenburg-Vorpommern | 3,076 | 0.69× |
| Bremen | 2,970 | 1.48× |
| Thüringen | 2,863 | 0.48× |
| Saarland | 2,337 | 0.81× |
| Sachsen-Anhalt | 2,242 | 0.37× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 24 (TV series) | 15.48× | Movies & TV |
| Discounts and allowances | 4.32× | Shopping |
| Batman | 3.21× | Movies & TV |
| Ryanair | 3× | Travel & Leisure |
| Kate Winslet | 7.36× | Movies & TV |
| Turkish Airlines | 6× | Travel & Leisure |
| CHECK24 | 2.64× | Business & Career |
| Daft Punk | 14.18× | Music & Radio |
| Shopping malls | 2.15× | Shopping |
| Trivago | 2.9× | Travel & Leisure |
| Kitchenware | 2.74× | Home & Garden |
| Swimming | 1.91× | Sports |
| HolidayCheck | 2.33× | Travel & Leisure |
| Sports betting | 3.71× | Games |
| Table tennis | 3.82× | Sports |
| Dance music | 1.93× | Music & Radio |
| Fast casual restaurants | 2.63× | Food & Beverages |
| Pastry | 2.05× | Food & Beverages |
| Home Appliances | 1.54× | Home & Garden |
| Sido | 3.29× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 2.7 |
| Sports Activity | POWER | 1.28 |
| Quality Awareness | PREMIUM | 1.28 |
| Design Affinity | PREMIUM | 1.12 |
| Urban Lifestyle | OPEN | 1.05 |
| Individualism | JOY | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| Turkey | 57.0% |
| Germany | 15.9% |
| Greece | 6.9% |
See Bağlama audiences in other countries
More Musical instrument audiences in Germany
- Guitar (6,137,478)
- Piano (4,216,633)
- Bass guitar (4,137,037)
- Violin (2,673,623)
- Cello (1,747,273)
Frequently asked questions
How many fans does Bağlama have in Germany?
Bağlama has an estimated audience of 234,695 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Bağlama fans?
36.9% of Bağlama fans are female, 63.1% are male, with an average age of 44.2 years.
Which brands do Bağlama fans like most?
Bağlama fans show strongest brand affinity for 24 (TV series) (15.48×), Discounts and allowances (4.32×), and Batman (3.21×) over the country average.
Where do Bağlama fans live in Germany?
Bağlama fans in Germany are most concentrated in Nordrhein-Westfalen (reach 77,954), Baden-Württemberg (reach 40,405), and Bayern (reach 38,171). These three regions account for the largest share of the active audience.
What other brands do Bağlama fans also like?
Beyond Bağlama itself, the audience over-indexes on Discounts and allowances (4.32×), Batman (3.21×), Ryanair (3×), and Kate Winslet (7.36×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bağlama. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.