A data profile of the people who buy, follow and care about Bağlama in Germany — modelled from more than twelve digital signal sources. Bağlama has an estimated audience of 234,695 people in Germany.
The average Bağlama fan in Germany is 44.2 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.
Top brand affinities include Batman, Kate Winslet, Turkish Airlines, with strongest over-indexing on Batman (4.61× the country average).
Demographically, the Bağlama audience skews more male with an average age of 44.2, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Bağlama fan in Germany is more male, around 44.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Batman.
The key figures that characterise the Bağlama profile in Germany.
36.9% are female, 63.1% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 36.9% |
| Male | 63.1% |
| Average age | 44.2 |
| Estimated audience size | 234,695 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 22% | |
| 40-49 | 37% | |
| 50+ | 21% |
of the worldwide Bağlama audience comes from Germany.
| Country | Share |
|---|---|
| Turkey | 51.8% |
| Germany | 14.5% |
| Greece | 6.3% |
Where the Bağlama audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nordrhein-Westfalen | ~80K | 1.49× | |
| 02 | Hamburg | ~8K | 1.46× | |
| 03 | Bremen | ~3K | 1.36× | |
| 04 | Berlin | ~10K | 1.35× | |
| 05 | Hessen | ~20K | 1.33× | |
| 06 | Baden-Württemberg | ~40K | 1.23× | |
| 07 | Niedersachsen | ~30K | 1.20× | |
| 08 | Rheinland-Pfalz | ~10K | 1.00× | |
| 09 | Bayern | ~40K | 0.97× | |
| 10 | Saarland | ~3K | 0.91× | |
| 11 | Schleswig-Holstein | ~8K | 0.90× | |
| 12 | Mecklenburg-Vorpommern | ~4K | 0.80× | |
| 13 | Thüringen | ~4K | 0.66× | |
| 14 | Brandenburg | ~4K | 0.61× | |
| 15 | Sachsen-Anhalt | ~4K | 0.60× | |
| 16 | Sachsen | ~7K | 0.58× |
The strongest cross-interests of the Bağlama audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daft Punk | Music & Radio | 22.66× | ||
| 02 | 24 (TV series) | Movies & TV | 14.45× | ||
| 03 | Kate Winslet | Movies & TV | 11.15× | ||
| 04 | Turkish Airlines | Travel & Leisure | 8.92× | ||
| 05 | Table tennis | Sports | 4.90× | ||
| 06 | Batman | Movies & TV | 4.61× | ||
| 07 | Discounts and allowances | Shopping | 4.43× | ||
| 08 | TV game shows | Movies & TV | 4.04× | ||
| 09 | Trivago | Travel & Leisure | 3.87× | ||
| 10 | Kitchenware | Home & Garden | 3.63× | ||
| 11 | HolidayCheck | Travel & Leisure | 3.02× | ||
| 12 | Swimming | Sports | 2.67× | ||
| 13 | Shopping malls | Shopping | 2.51× | ||
| 14 | Religion | Business & Career | 2.40× | ||
| 15 | Ryanair | Travel & Leisure | 2.26× | ||
| 16 | TK Maxx | Shopping | 1.98× | ||
| 17 | Lufthansa | Travel & Leisure | 1.91× | ||
| 18 | AutoScout24 | Cars & Mobility | 1.89× | ||
| 19 | CHECK24 | Business & Career | 1.89× | ||
| 20 | Commerzbank | Business & Career | 1.84× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 2.73× | |
| Quality Awareness | PREMIUM | 1.95× | |
| Individualism | JOY | 1.69× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.53× | |
| Pet Ownership | JOY | 0.56× | |
| Early Adopter Mentality | POWER | 0.58× |
Bağlama has an estimated audience of 234,695 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
36.9% of Bağlama fans are female, 63.1% are male, with an average age of 44.2 years.
Bağlama fans show strongest brand affinity for Batman (4.61×), Kate Winslet (11.15×), and Turkish Airlines (8.92×) over the country average.
Bağlama fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Baden-Württemberg (reach ~40K), and Bayern (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Bağlama itself, the audience over-indexes on Kate Winslet (11.15×), Turkish Airlines (8.92×), Daft Punk (22.66×), and Discounts and allowances (4.43×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Bağlama. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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