Rascasse Audience Intelligence

Bauer Media Group Target Market in Germany

A data profile of the people who buy, follow and care about Bauer Media Group in Germany — modelled from more than twelve digital signal sources. Bauer Media Group has an estimated audience of 323,292 people in Germany.

#7among Publishing in Germany#2099among Brand in Germany#298in Literature

The average Bauer Media Group fan in Germany is 38.8 years old, more female, and lives primarily in Hamburg.

The audience is concentrated in Hamburg, Nordrhein-Westfalen, Bayern.

Top brand affinities include 1. FC Magdeburg, Die Flippers, Solar energy, with strongest over-indexing on 1. FC Magdeburg (12.97× the country average).

Demographically, the Bauer Media Group audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bauer Media Group fan in Germany is more female, around 38.8 years old, with strong Convenience Orientation tendencies and a notable affinity for 1. FC Magdeburg.

Category: Literature · Type: Brand · Subtype: Publishing

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bauer Media Group profile in Germany.

Audience size
323K
in Germany
Gender
56.3%♀
43.7% male
Age
38.8
average years
Country rank
#16433
Brand in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Bauer Media Group

56.3% are female, 43.7% are male, average age 38.8.

Fig. 02

Gender split

56.3%
Female
43.7%
Male
Demographic split for Bauer Media Group audience in Germany
MetricValue
Female56.3%
Male43.7%
Average age38.8
Estimated audience size323,292
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Bauer Media Group audience in Germany
Age bracketShare%
16-1916%
20-2922%
30-3924%
40-4922%
50+15%
Fig. 04

Worldwide distribution

89.6%

of the worldwide Bauer Media Group audience comes from Germany.

Worldwide audience distribution share by country for Bauer Media Group
CountryShare
Germany89.6%
Poland7.8%
United States1.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bauer Media Group audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bauer Media Group customers by region in Germany
#RegionReachAffinity×
01Hamburg~50K6.89×
02Schleswig-Holstein~30K2.27×
03Sachsen-Anhalt~8K1.01×
04Bremen~2K0.84×
05Saarland~3K0.79×
06Berlin~10K0.78×
07Niedersachsen~20K0.75×
08Mecklenburg-Vorpommern~4K0.71×
09Thüringen~6K0.70×
10Brandenburg~6K0.63×
11Hessen~20K0.62×
12Rheinland-Pfalz~9K0.56×
13Bayern~30K0.54×
14Sachsen~9K0.54×
15Nordrhein-Westfalen~30K0.47×
16Baden-Württemberg~20K0.47×
Fig. 06

Affinity by region

Affinity by region — Bauer Media Group, Germany
0.47×1.00×6.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bauer Media Group audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bauer Media Group audience
#·InterestCategoryAffinity×
011. FC MagdeburgSports12.97×
02Die FlippersMusic & Radio10.64×
03Sandra BullockMovies & TV3.22×
04Ryan GoslingMovies & TV2.98×
05Christmas marketFood & Beverages2.69×
06Let's Dance (German TV series)Movies & TV2.06×
07Robert RedfordMovies & TV2.04×
08Solar energyHome & Garden2.03×
09Gute Zeiten, schlechte ZeitenMovies & TV1.95×
10Sarah ConnorMusic & Radio1.94×
11Aral AGCars & Mobility1.89×
12toom BaumarktShopping1.87×
13Tabloid (newspaper format)Literature1.82×
14QVCMovies & TV1.76×
15Helene FischerMusic & Radio1.63×
16Online newspaperNews1.59×
17Breaking newsMovies & TV1.58×
18Schlager musicMusic & Radio1.58×
19DeichmannShopping1.56×
20Hardware storeHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bauer Media Group audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bauer Media Group audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.70×
PatriotismCONSERVATISM1.34×
Family OrientationCONSERVATISM1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bauer Media Group audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.54×
Risk AppetiteTHRILL0.54×
Pet OwnershipJOY0.55×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Bauer Media Group's target market in Germany?

Bauer Media Group's target market in Germany covers an estimated 323,292 people, concentrated in Hamburg and Nordrhein-Westfalen.

02

What is the gender split and age of Bauer Media Group customers?

56.3% of the Bauer Media Group audience are female, 43.7% are male, with an average age of 38.8 years.

03

Which brands do Bauer Media Group fans like most?

Bauer Media Group fans show strongest brand affinity for 1. FC Magdeburg (12.97×), Die Flippers (10.64×), and Solar energy (2.03×) over the country average.

04

Where do Bauer Media Group fans live in Germany?

Bauer Media Group fans in Germany are most concentrated in Hamburg (reach ~50K), Nordrhein-Westfalen (reach ~30K), and Bayern (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Bauer Media Group fans also like?

Beyond Bauer Media Group itself, the audience over-indexes on Die Flippers (10.64×), Solar energy (2.03×), Gute Zeiten, schlechte Zeiten (1.95×), and Deichmann (1.56×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Bauer Media Group audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bauer Media Group. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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