Bauer Media Group Audience in Germany
Bauer Media Group has an estimated audience of 323,537 people in Germany. 56.3% are female, 43.7% are male, average age 38.8. Top regions: Hamburg, Nordrhein-Westfalen, Bayern. Top brand affinities: Home Office, Saving, Iva Zanicchi, Time (magazine), Progressive rock.
The average Bauer Media Group fan in Germany is 38.8 years old, more female, and lives primarily in Hamburg. The audience is concentrated in Hamburg, Nordrhein-Westfalen, Bayern. Top brand affinities include Home Office, Saving, Iva Zanicchi, with strongest over-indexing on Home Office (2.85× the country average). Demographically, the Bauer Media Group audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Patriotism, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Brand · Subtype: Publishing
Demographics of Bauer Media Group fans
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 38.8 |
| Estimated audience size | 323,537 |
Audience persona
The typical Bauer Media Group fan in Germany is more female, around 38.8 years old, with strong Patriotism tendencies and a notable affinity for Home Office.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hamburg | 45,832 | 6.27× |
| Nordrhein-Westfalen | 34,594 | 0.49× |
| Bayern | 29,754 | 0.57× |
| Schleswig-Holstein | 26,452 | 2.28× |
| Niedersachsen | 23,842 | 0.76× |
| Baden-Württemberg | 19,663 | 0.45× |
| Hessen | 15,925 | 0.65× |
| Berlin | 12,565 | 0.87× |
| Sachsen-Anhalt | 8,540 | 1.02× |
| Rheinland-Pfalz | 5,903 | 0.36× |
| Sachsen | 5,383 | 0.34× |
| Brandenburg | 3,569 | 0.36× |
| Mecklenburg-Vorpommern | 2,692 | 0.44× |
| Thüringen | 1,982 | 0.24× |
| Bremen | 1,736 | 0.63× |
| Saarland | 1,165 | 0.29× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Office | 2.85× | Business & Career |
| Saving | 1.82× | Business & Career |
| Iva Zanicchi | 15.22× | Politics & Society |
| Time (magazine) | 2.11× | News |
| Progressive rock | 1.58× | Music & Radio |
| Mohamed Salah | 1.6× | Sports |
| Vijesti.ba | 1.57× | News |
| Japanese domestic market | 1.65× | Politics & Society |
| Anna Lewandowska | 1.85× | Sports |
| Food allergy | 1.73× | Health |
| Jorja Fox | 1.84× | Movies & TV |
| Radio Sarajevo | 1.89× | Music & Radio |
| Gulf Air | 1.52× | Travel & Leisure |
| Go for It (film) | 1.75× | Movies & TV |
| TVP1 | 1.54× | Movies & TV |
| Braun Büffel | 1.61× | Fashion & Accessoires |
| Ewa Chodakowska | 1.53× | Sports |
| Kemalpaşa | 2.11× | Travel & Leisure |
| The Tree of Life (film) | 1.68× | Movies & TV |
| Sanremo | 1.52× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.42 |
| Convenience Orientation | PREMIUM | 1.29 |
| Family Orientation | CONSERVATISM | 1.25 |
| DIY Mentality | THRILL | 1.19 |
| Extroversion | THRILL | 1.15 |
| Need for Security | CONSERVATISM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 89.6% |
| Poland | 7.8% |
| United States | 1.0% |
See Bauer Media Group audiences in other countries
More Publishing audiences in Germany
- DC Comics (2,470,088)
- Boyens Medien (1,737,249)
- Taschen (598,658)
- Studio Ghibli (451,398)
- Presses Universitaires de France (385,121)
Frequently asked questions
How many fans does Bauer Media Group have in Germany?
Bauer Media Group has an estimated audience of 323,537 people in Germany, concentrated in Hamburg and Nordrhein-Westfalen.
What is the gender split and age of Bauer Media Group fans?
56.3% of Bauer Media Group fans are female, 43.7% are male, with an average age of 38.8 years.
Which brands do Bauer Media Group fans like most?
Bauer Media Group fans show strongest brand affinity for Home Office (2.85×), Saving (1.82×), and Iva Zanicchi (15.22×) over the country average.
Where do Bauer Media Group fans live in Germany?
Bauer Media Group fans in Germany are most concentrated in Hamburg (reach 45,832), Nordrhein-Westfalen (reach 34,594), and Bayern (reach 29,754). These three regions account for the largest share of the active audience.
What other brands do Bauer Media Group fans also like?
Beyond Bauer Media Group itself, the audience over-indexes on Saving (1.82×), Iva Zanicchi (15.22×), Time (magazine) (2.11×), and Progressive rock (1.58×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bauer Media Group. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.