Bayern 1 Audience in Germany
Bayern 1 has an estimated audience of 1,411,206 people in Germany. 71.5% are female, 28.5% are male, average age 46.5. Top regions: Bayern, Baden-Württemberg, Hessen. Top brand affinities: Rossmann, Jack White, Time (magazine), Stradivarius, Israel.
The average Bayern 1 fan in Germany is 46.5 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Hessen. Top brand affinities include Rossmann, Jack White, Time (magazine), with strongest over-indexing on Rossmann (1.56× the country average). Demographically, the Bayern 1 audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Tradition, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Radio Station
Demographics of Bayern 1 fans
| Metric | Value |
|---|---|
| Female | 71.5% |
| Male | 28.5% |
| Average age | 46.5 |
| Estimated audience size | 1,411,206 |
Audience persona
The typical Bayern 1 fan in Germany is more female, around 46.5 years old, with strong Tradition tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 1,058,405 | 12.05× |
| Baden-Württemberg | 108,625 | 0.56× |
| Hessen | 77,698 | 0.72× |
| Nordrhein-Westfalen | 55,438 | 0.18× |
| Thüringen | 22,677 | 0.63× |
| Niedersachsen | 20,842 | 0.15× |
| Sachsen | 19,064 | 0.28× |
| Berlin | 15,229 | 0.24× |
| Rheinland-Pfalz | 14,975 | 0.21× |
| Brandenburg | 7,036 | 0.16× |
| Hamburg | 6,415 | 0.2× |
| Schleswig-Holstein | 5,904 | 0.12× |
| Mecklenburg-Vorpommern | 5,090 | 0.19× |
| Saarland | 2,525 | 0.15× |
| Sachsen-Anhalt | 2,440 | 0.07× |
| Bremen | 1,100 | 0.09× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.56× | Shopping |
| Jack White | 2.48× | Movies & TV |
| Time (magazine) | 1.94× | News |
| Stradivarius | 1.53× | Shopping |
| Israel | 1.56× | Travel & Leisure |
| Google Analytics | 1.99× | Internet & Social Media |
| Alaska | 2.73× | Travel & Leisure |
| Video izle | 2.5× | |
| Esra Erol | 4.11× | Movies & TV |
| Este, Veneto | 1.71× | Travel & Leisure |
| Preacher (comics) | 4.63× | Literature |
| Sailor | 3.22× | Travel & Leisure |
| Home Delivery | 1.81× | Food & Beverages |
| Emperor Entertainment Group | 2.34× | Business & Career |
| Bully (2011 film) | 3.57× | Movies & TV |
| Corfu (regional unit) | 1.85× | Travel & Leisure |
| Brunello Cucinelli | 2.62× | Fashion & Accessoires |
| Golden Gate | 2.93× | Games |
| Jura Mountains | 3.02× | Travel & Leisure |
| Pleven | 6.55× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.2 |
| Pet Ownership | JOY | 1.14 |
| Family Orientation | CONSERVATISM | 1.11 |
| Patriotism | CONSERVATISM | 1.07 |
| Community Orientation | OPEN | 1.06 |
| Mindfulness | BALANCE | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 94.2% |
| Austria | 3.3% |
| Italy | 1.3% |
See Bayern 1 audiences in other countries
More Music & Radio audiences in Germany
- WWWQ (8,269,951)
- WDR 4 (3,017,998)
- Radio Bollerwagen (2,683,136)
- Radio Bob (2,417,155)
- NDR 2 (2,261,911)
Frequently asked questions
How many fans does Bayern 1 have in Germany?
Bayern 1 has an estimated audience of 1,411,206 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Bayern 1 fans?
71.5% of Bayern 1 fans are female, 28.5% are male, with an average age of 46.5 years.
Which brands do Bayern 1 fans like most?
Bayern 1 fans show strongest brand affinity for Rossmann (1.56×), Jack White (2.48×), and Time (magazine) (1.94×) over the country average.
Where do Bayern 1 fans live in Germany?
Bayern 1 fans in Germany are most concentrated in Bayern (reach 1,058,405), Baden-Württemberg (reach 108,625), and Hessen (reach 77,698). These three regions account for the largest share of the active audience.
What other brands do Bayern 1 fans also like?
Beyond Bayern 1 itself, the audience over-indexes on Jack White (2.48×), Time (magazine) (1.94×), Stradivarius (1.53×), and Israel (1.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bayern 1. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.