Rascasse Audience Intelligence

Bayern 1 Audience in Germany

A data profile of the people who buy, follow and care about Bayern 1 in Germany — modelled from more than twelve digital signal sources. Bayern 1 has an estimated audience of 1,433,913 people in Germany.

#12among Radio Station in Germany#431in Music & Radio

The average Bayern 1 fan in Germany is 46.5 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Baden-Württemberg, Hessen.

Top brand affinities include Andy Borg, Frauen-Bundesliga, Roland Kaiser, with strongest over-indexing on Andy Borg (6.55× the country average).

Demographically, the Bayern 1 audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Convenience Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bayern 1 fan in Germany is more female, around 46.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Andy Borg.

Category: Music & Radio · Type: Radio Station

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bayern 1 profile in Germany.

Audience size
1.4M
in Germany
Gender
71.5%♀
28.5% male
Age
46.5
average years
Country rank
#4650
Radio Station in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bayern 1 fans

71.5% are female, 28.5% are male, average age 46.5.

Fig. 02

Gender split

71.5%
Female
28.5%
Male
Demographic split for Bayern 1 audience in Germany
MetricValue
Female71.5%
Male28.5%
Average age46.5
Estimated audience size1,433,913
Fig. 03

Age distribution

Ø 46.5
average years
Age distribution of the Bayern 1 audience in Germany
Age bracketShare%
16-195%
20-299%
30-3919%
40-4941%
50+26%
Fig. 04

Worldwide distribution

94.3%

of the worldwide Bayern 1 audience comes from Germany.

Worldwide audience distribution share by country for Bayern 1
CountryShare
Germany94.3%
Austria3.3%
Italy1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bayern 1 audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bayern 1 fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~1M11.89×
02Hessen~80K0.73×
03Thüringen~20K0.68×
04Baden-Württemberg~100K0.56×
05Bremen~5K0.41×
06Sachsen~20K0.32×
07Saarland~6K0.32×
08Mecklenburg-Vorpommern~8K0.28×
09Sachsen-Anhalt~10K0.26×
10Rheinland-Pfalz~20K0.25×
11Berlin~20K0.25×
12Hamburg~8K0.24×
13Brandenburg~10K0.23×
14Nordrhein-Westfalen~60K0.20×
15Schleswig-Holstein~10K0.20×
16Niedersachsen~20K0.18×
Fig. 06

Affinity by region

Affinity by region — Bayern 1, Germany
0.18×1.00×11.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bayern 1 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bayern 1 audience
#·InterestCategoryAffinity×
01Andy BorgMusic & Radio6.55×
02Frauen-BundesligaSports6.55×
03VfL OsnabrückSports6.55×
04Lothar MatthäusSports6.55×
05SpVgg Greuther FürthSports6.55×
06Jürgen DrewsMusic & Radio6.49×
07VfL BochumSports5.86×
08Eintracht BraunschweigSports5.73×
09Roland KaiserMusic & Radio4.06×
10F.C. Hansa RostockSports3.74×
11QVCMovies & TV3.03×
12RB LeipzigSports3.03×
13TransfermarktSports2.71×
14Obi (store)Shopping2.33×
15VfB StuttgartSports2.29×
16Müller (company)Food & Beverages2.25×
17ZDFMovies & TV2.19×
18NatureHome & Garden1.88×
19FamilyKids & Family1.69×
20Borussia DortmundSports1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bayern 1 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bayern 1 audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.52×
TraditionCONSERVATISM1.49×
Family OrientationCONSERVATISM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bayern 1 audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.77×
SustainabilityBALANCE0.79×
Early Adopter MentalityPOWER0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bayern 1 have in Germany?

Bayern 1 has an estimated audience of 1,433,913 people in Germany, concentrated in Bayern and Baden-Württemberg.

02

What is the gender split and age of Bayern 1 fans?

71.5% of Bayern 1 fans are female, 28.5% are male, with an average age of 46.5 years.

03

Which brands do Bayern 1 fans like most?

Bayern 1 fans show strongest brand affinity for Andy Borg (6.55×), Frauen-Bundesliga (6.55×), and Roland Kaiser (4.06×) over the country average.

04

Where do Bayern 1 fans live in Germany?

Bayern 1 fans in Germany are most concentrated in Bayern (reach ~1M), Baden-Württemberg (reach ~100K), and Hessen (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Bayern 1 fans also like?

Beyond Bayern 1 itself, the audience over-indexes on Frauen-Bundesliga (6.55×), Roland Kaiser (4.06×), VfL Bochum (5.86×), and Obi (store) (2.33×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in Germany

See Bayern 1 audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bayern 1. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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