Rascasse Audience Intelligence

Bengali language Audience in Germany

A data profile of the people who buy, follow and care about Bengali language in Germany — modelled from more than twelve digital signal sources. Bengali language has an estimated audience of 326,456 people in Germany.

#55among Language in Germany#5891among Topic in Germany#805in Politics & Society

The average Bengali language fan in Germany is 37.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Daniel Day-Lewis, Astro (Malaysian satellite television), Chennai Super Kings, with strongest over-indexing on Daniel Day-Lewis (20× the country average).

Demographically, the Bengali language audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Urban Lifestyle, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bengali language fan in Germany is more male, around 37.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Daniel Day-Lewis.

Category: Politics & Society · Type: Topic · Subtype: Language

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bengali language profile in Germany.

Audience size
326K
in Germany
Gender
42.2%♀
57.8% male
Age
37.5
average years
Country rank
#16312
Topic in Germany
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bengali language fans

42.2% are female, 57.8% are male, average age 37.5.

Fig. 02

Gender split

42.2%
Female
57.8%
Male
Demographic split for Bengali language audience in Germany
MetricValue
Female42.2%
Male57.8%
Average age37.5
Estimated audience size326,456
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Bengali language audience in Germany
Age bracketShare%
16-1922%
20-2923%
30-3920%
40-4919%
50+16%
Fig. 04

Worldwide distribution

0.7%

of the worldwide Bengali language audience comes from Germany.

Worldwide audience distribution share by country for Bengali language
CountryShare
India44.4%
Bangladesh8.6%
United States8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bengali language audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bengali language fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.37×
02Bremen~3K1.20×
03Nordrhein-Westfalen~80K1.17×
04Hessen~30K1.14×
05Saarland~4K1.05×
06Hamburg~8K1.02×
07Thüringen~8K1.00×
08Baden-Württemberg~40K0.99×
09Mecklenburg-Vorpommern~6K0.97×
10Sachsen-Anhalt~8K0.96×
11Rheinland-Pfalz~20K0.95×
12Brandenburg~10K0.95×
13Schleswig-Holstein~10K0.94×
14Bayern~50K0.93×
15Sachsen~10K0.91×
16Niedersachsen~30K0.88×
Fig. 06

Affinity by region

Affinity by region — Bengali language, Germany
0.88×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bengali language audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bengali language audience
#·InterestCategoryAffinity×
01ConfucianismPolitics & Society33.85×
02Daniel Day-LewisMovies & TV20.00×
03Astro (Malaysian satellite television)Movies & TV20.00×
04Chennai Super KingsSports20.00×
05Felicity JonesMovies & TV20.00×
06BSE SENSEXBusiness & Career20.00×
07Seattle MarinersSports20.00×
08Elfen LiedLiterature20.00×
09TVBMovies & TV17.92×
10San Francisco 49ersSports16.14×
11Islamic bankingBusiness & Career11.90×
12QatarTravel & Leisure6.98×
13International English Language Testing SystemBusiness & Career6.39×
14Sunday BrunchKids & Family5.60×
15RefrigeratorHome & Garden2.93×
16RyanairTravel & Leisure2.32×
17Netto Marken-DiscountShopping1.92×
18TagesschauMovies & TV1.81×
19AldiShopping1.72×
20WhatsAppInternet & Social Media1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bengali language audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bengali language audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.73×
SpiritualityBALANCE1.62×
Career OrientationPOWER1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bengali language audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.47×
CreativityOPEN0.65×
Luxury OrientationPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bengali language have in Germany?

Bengali language has an estimated audience of 326,456 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Bengali language fans?

42.2% of Bengali language fans are female, 57.8% are male, with an average age of 37.5 years.

03

Which brands do Bengali language fans like most?

Bengali language fans show strongest brand affinity for Daniel Day-Lewis (20×), Astro (Malaysian satellite television) (20×), and Chennai Super Kings (20×) over the country average.

04

Where do Bengali language fans live in Germany?

Bengali language fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Bengali language fans also like?

Beyond Bengali language itself, the audience over-indexes on Astro (Malaysian satellite television) (20×), Chennai Super Kings (20×), Confucianism (33.85×), and San Francisco 49ers (16.14×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Language audiences in Germany

See Bengali language audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bengali language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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