Bengali language Audience in Germany
Bengali language has an estimated audience of 326,456 people in Germany. 42.2% are female, 57.8% are male, average age 37.5. Top brand affinities: Western Union, Satire, Daniel Day-Lewis, Country rap, San Francisco 49ers.
Top brand affinities include Western Union, Satire, Daniel Day-Lewis, with strongest over-indexing on Western Union (12.19× the country average). Demographically, the Bengali language audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Spirituality, Urban Lifestyle.
Category: Politics & Society · Type: Topic · Subtype: Language
Demographics of Bengali language fans
| Metric | Value |
|---|---|
| Female | 42.2% |
| Male | 57.8% |
| Average age | 37.5 |
| Estimated audience size | 326,456 |
Audience persona
The typical Bengali language fan in Germany is more male, around 37.5 years old, with strong Spirituality tendencies and a notable affinity for Western Union.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 12.19× | Business & Career |
| Satire | 8.81× | Literature |
| Daniel Day-Lewis | 20× | Movies & TV |
| Country rap | 9.02× | Music & Radio |
| San Francisco 49ers | 20× | Sports |
| Headphones | 7.45× | Technology & Electronics |
| Astro (Malaysian satellite television) | 18.96× | Movies & TV |
| TikTok | 2.3× | Internet & Social Media |
| Public administration | 10.51× | Business & Career |
| Bleacher Report | 21.99× | Sports |
| Islamic banking | 14.76× | Business & Career |
| Real property | 5.19× | Home & Garden |
| Felicity Jones | 20× | Movies & TV |
| Pillow | 5.27× | Home & Garden |
| International English Language Testing System | 9.1× | Business & Career |
| Allgäu | 5.86× | Travel & Leisure |
| Viber | 11.46× | Internet & Social Media |
| Broadband | 12.23× | Technology & Electronics |
| RTL Television | 3.22× | Movies & TV |
| Pets | 1.75× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.67 |
| Urban Lifestyle | OPEN | 1.61 |
| Early Adopter Mentality | POWER | 1.4 |
| Career Orientation | POWER | 1.38 |
| Need for Security | CONSERVATISM | 1.32 |
| Pet Ownership | JOY | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 44.4% |
| Bangladesh | 8.6% |
| United States | 8.0% |
See Bengali language audiences in other countries
More Language audiences in Germany
- German language (11,110,001)
- Italian language (4,964,356)
- English language (4,312,364)
- Turkish language (3,901,937)
- French language (3,302,079)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bengali language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.