Bengali language Audience in Germany

Bengali language logo

Bengali language has an estimated audience of 326,456 people in Germany. 42.2% are female, 57.8% are male, average age 37.5. Top brand affinities: Alaska, Sailor, Medieval fantasy, Google Analytics, St Matthew Passion.

Top brand affinities include Alaska, Sailor, Medieval fantasy, with strongest over-indexing on Alaska (8.47× the country average). Demographically, the Bengali language audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Spirituality, Urban Lifestyle.

Category: Politics & Society · Type: Topic · Subtype: Language

Demographics of Bengali language fans

Demographic split for Bengali language audience in Germany
MetricValue
Female42.2%
Male57.8%
Average age37.5
Estimated audience size326,456

Audience persona

The typical Bengali language fan in Germany is more male, around 37.5 years old, with strong Spirituality tendencies and a notable affinity for Alaska.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bengali language audience
BrandAffinityCategory
Alaska8.47×Travel & Leisure
Sailor10.89×Travel & Leisure
Medieval fantasy21.99×Literature
Google Analytics4.26×Internet & Social Media
St Matthew Passion20×
Jura Mountains8.31×Travel & Leisure
Este, Veneto3.52×Travel & Leisure
Litter box1.76×Pets & Animals
Unique Gifts1.8×Shopping
Cocktail1.57×Food & Beverages
CAC 401.86×Business & Career
TuscanyTravel & Leisure
D3.js18.54×Technology & Electronics
Corona (band)2.89×Music & Radio
Progressive rock1.83×Music & Radio
Christmas Gift1.9×Kids & Family
Buying a House6.62×Home & Garden
VfL Wolfsburg1.66×Sports
Birthday Gifts1.64×Kids & Family
Natural rubber2.13×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bengali language audience
TraitClusterScore
SpiritualityBALANCE1.67
Urban LifestyleOPEN1.61
Early Adopter MentalityPOWER1.4
Career OrientationPOWER1.38
Need for SecurityCONSERVATISM1.32
Pet OwnershipJOY1.31

Worldwide distribution

Worldwide audience distribution share by country for Bengali language
CountryShare
India44.4%
Bangladesh8.6%
United States8.0%

See Bengali language audiences in other countries

More Language audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bengali language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.