Rascasse Audience Intelligence

Bengali language Audience in United States

A data profile of the people who buy, follow and care about Bengali language in United States — modelled from more than twelve digital signal sources. Bengali language has an estimated audience of 3,500,193 people in United States.

#24among Language in United States#4661among Topic in United States#591in Politics & Society

The average Bengali language fan in United States is 38.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Malaysia, Astro (Malaysian satellite television), Anne Hathaway, with strongest over-indexing on Malaysia (13.43× the country average).

Demographically, the Bengali language audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bengali language fan in United States is balanced, around 38.5 years old, with strong Patriotism tendencies and a notable affinity for Malaysia.

Category: Politics & Society · Type: Topic · Subtype: Language

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bengali language profile in United States.

Audience size
3.5M
in United States
Gender
48.8%♀
51.2% male
Age
38.5
average years
Country rank
#9018
Topic in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bengali language fans

48.8% are female, 51.2% are male, average age 38.5.

Fig. 02

Gender split

48.8%
Female
51.2%
Male
Demographic split for Bengali language audience in United States
MetricValue
Female48.8%
Male51.2%
Average age38.5
Estimated audience size3,500,193
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Bengali language audience in United States
Age bracketShare%
16-1922%
20-2920%
30-3919%
40-4919%
50+20%
Fig. 04

Worldwide distribution

8.0%

of the worldwide Bengali language audience comes from United States.

Worldwide audience distribution share by country for Bengali language
CountryShare
India44.4%
Bangladesh8.6%
United States8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bengali language audience in United States is strongest.

Fig. 05

Top regions by affinity

Bengali language fans by region: top regions in United States
#RegionReachAffinity×
01New York~400K2.12×
02Virginia~100K1.50×
03Michigan~100K1.47×
04Massachusetts~100K1.45×
05New Jersey~100K1.40×
06Connecticut~50K1.40×
07Maryland~80K1.34×
08Washington, District of Columbia~10K1.33×
09Pennsylvania~100K1.26×
10Washington~80K1.19×
11Georgia~100K1.17×
12Texas~300K1.14×
13Florida~300K1.14×
14California~400K1.10×
15Illinois~100K1.05×
16Oregon~40K1.03×
17Delaware~10K1.03×
18North Carolina~100K0.98×
19Alaska~7K0.97×
20Vermont~6K0.97×
21Nebraska~20K0.96×
22Hawaii~10K0.96×
23New Hampshire~10K0.96×
24Rhode Island~10K0.96×
25Arizona~70K0.95×
26Minnesota~50K0.95×
27Kansas~30K0.95×
28North Dakota~7K0.95×
29Maine~10K0.94×
30Oklahoma~40K0.93×
31Nevada~30K0.93×
32Mississippi~30K0.93×
33South Dakota~8K0.93×
34Montana~9K0.92×
35Ohio~100K0.91×
36Colorado~50K0.91×
37New Mexico~20K0.91×
38Missouri~50K0.90×
39Wisconsin~50K0.90×
40Indiana~60K0.89×
41Utah~30K0.89×
42Arkansas~30K0.89×
43Iowa~30K0.89×
44West Virginia~10K0.89×
45Tennessee~60K0.88×
46Louisiana~40K0.88×
47Kentucky~40K0.87×
48Idaho~20K0.87×
49Alabama~40K0.85×
50South Carolina~40K0.84×
Fig. 06

Affinity by region

Affinity by region — Bengali language, United States
0.84×1.00×2.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bengali language audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bengali language audience
#·InterestCategoryAffinity×
01Astro (Malaysian satellite television)Movies & TV20.00×
02Cultural tourismTravel & Leisure20.00×
03EasyJetTravel & Leisure18.77×
04Al JazeeraMovies & TV18.64×
05CarrefourShopping16.81×
06RyanairTravel & Leisure15.18×
07God in IslamPolitics & Society14.57×
08BahrainTravel & Leisure14.10×
09Arab cuisineFood & Beverages13.49×
10MalaysiaTravel & Leisure13.43×
11Women's ShoesFashion & Accessoires12.84×
12Iggy PopMusic & Radio12.42×
13Kuala LumpurTravel & Leisure10.68×
14Kiernan ShipkaMovies & TV8.88×
15Anne HathawayMovies & TV7.07×
16Web serverTechnology & Electronics4.69×
17Bath and BodyworksShopping3.98×
187-ElevenShopping2.97×
19Indeed.comBusiness & Career2.16×
20FIFA World CupSports1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bengali language audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bengali language audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.50×
Community OrientationOPEN1.83×
Quality AwarenessPREMIUM1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bengali language audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.81×
CreativityOPEN0.92×
Family OrientationCONSERVATISM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bengali language have in United States?

Bengali language has an estimated audience of 3,500,193 people in United States, concentrated in California and New York.

02

What is the gender split and age of Bengali language fans?

48.8% of Bengali language fans are female, 51.2% are male, with an average age of 38.5 years.

03

Which brands do Bengali language fans like most?

Bengali language fans show strongest brand affinity for Malaysia (13.43×), Astro (Malaysian satellite television) (20×), and Anne Hathaway (7.07×) over the country average.

04

Where do Bengali language fans live in United States?

Bengali language fans in United States are most concentrated in California (reach ~400K), New York (reach ~400K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Bengali language fans also like?

Beyond Bengali language itself, the audience over-indexes on Astro (Malaysian satellite television) (20×), Anne Hathaway (7.07×), Al Jazeera (18.64×), and Bath and Bodyworks (3.98×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Language audiences in United States

See Bengali language audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bengali language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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