Bengali language Audience in United States

Bengali language logo

Bengali language has an estimated audience of 3,500,193 people in United States. 48.8% are female, 51.2% are male, average age 38.5. Top regions: California, New York, Texas. Top brand affinities: Natural rubber, Eagle Bridge, New York, Product design, Historic site, Grey Eagle, Minnesota.

The average Bengali language fan in United States is 38.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Natural rubber, Eagle Bridge, New York, Product design, with strongest over-indexing on Natural rubber (11.48× the country average). Demographically, the Bengali language audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as LGBTQ+ Identity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic · Subtype: Language

Demographics of Bengali language fans

Demographic split for Bengali language audience in United States
MetricValue
Female48.8%
Male51.2%
Average age38.5
Estimated audience size3,500,193

Audience persona

The typical Bengali language fan in United States is balanced, around 38.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Natural rubber.

Top regions in United States

Top regions ranked by reach for Bengali language in United States
RegionReachAffinity
California455,2581.18×
New York454,5362.32×
Texas365,1311.21×
Florida296,4981.25×
Pennsylvania157,0011.33×
Michigan145,7731.59×
Virginia141,1701.66×
New Jersey139,7401.57×
Illinois126,2741.08×
Georgia125,3031.16×
Massachusetts110,1661.6×
North Carolina101,4000.96×
Ohio99,7260.92×
Washington88,8381.27×
Maryland82,4441.37×
Arizona69,8180.98×
Tennessee57,3040.82×
Connecticut55,0711.57×
Indiana54,9800.86×
Colorado50,5720.92×
Missouri48,4050.86×
Minnesota48,3950.96×
Oregon42,7271.06×
Wisconsin40,8320.78×
South Carolina39,1730.74×
Alabama37,4710.77×
Oklahoma34,1590.88×
Kentucky33,6180.77×
Louisiana33,3690.74×
Nevada32,2630.95×
Utah25,0970.8×
Kansas24,5300.89×
Arkansas22,7570.79×
Iowa22,4250.78×
Mississippi18,4670.64×
Washington, District of Columbia17,2051.64×
Nebraska15,4750.88×
Hawaii13,8830.92×
New Mexico11,8420.67×
New Hampshire10,5360.76×
Maine10,1670.81×
West Virginia9,8360.6×
Idaho9,5370.54×
Delaware9,4610.98×
Rhode Island9,0000.81×
Alaska5,8890.79×
Montana5,5620.57×
South Dakota5,0670.63×
North Dakota4,9340.69×
Wyoming4,7740.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bengali language audience
BrandAffinityCategory
Natural rubber11.48×Cars & Mobility
Eagle Bridge, New York167.91×Travel & Leisure
Product design2.96×Business & Career
Historic site5.62×Arts & Culture
Grey Eagle, Minnesota59.02×Travel & Leisure
Emigrate (band)8.36×Music & Radio
UK garage4.93×Music & Radio
Bank account2.18×Business & Career
EShakti8.46×Shopping
Halsey, Oregon6.32×Travel & Leisure
Bully (2011 film)5.11×Movies & TV
JDSU2.27×Business & Career
Jeep Wagoneer4.01×Cars & Mobility
Cam Ward2.62×Sports
Staycation2.1×Home & Garden
Home staging3.27×Home & Garden
Fairy godmother4.64×Literature
Governor of Michigan4.49×Politics & Society
Isometric exercise5.05×Sports
Vocal harmony2.61×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bengali language audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.84
Quality AwarenessPREMIUM1.61
Community OrientationOPEN1.58
Luxury OrientationPREMIUM1.49
Pet OwnershipJOY1.44
Need for SecurityCONSERVATISM1.44

Worldwide distribution

Worldwide audience distribution share by country for Bengali language
CountryShare
India44.4%
Bangladesh8.6%
United States8.0%

See Bengali language audiences in other countries

More Language audiences in United States

Frequently asked questions

How many fans does Bengali language have in United States?

Bengali language has an estimated audience of 3,500,193 people in United States, concentrated in California and New York.

What is the gender split and age of Bengali language fans?

48.8% of Bengali language fans are female, 51.2% are male, with an average age of 38.5 years.

Which brands do Bengali language fans like most?

Bengali language fans show strongest brand affinity for Natural rubber (11.48×), Eagle Bridge, New York (167.91×), and Product design (2.96×) over the country average.

Where do Bengali language fans live in United States?

Bengali language fans in United States are most concentrated in California (reach 455,258), New York (reach 454,536), and Texas (reach 365,131). These three regions account for the largest share of the active audience.

What other brands do Bengali language fans also like?

Beyond Bengali language itself, the audience over-indexes on Eagle Bridge, New York (167.91×), Product design (2.96×), Historic site (5.62×), and Grey Eagle, Minnesota (59.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bengali language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.