BOSS Open Audience in Germany
BOSS Open has an estimated audience of 256,406 people in Germany. 37.4% are female, 62.6% are male, average age 36.9. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities: Heerhugowaard, Koumassi, Progressive rock, Litter box, VfL Wolfsburg.
The average BOSS Open fan in Germany is 36.9 years old, more male, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities include Heerhugowaard, Koumassi, Progressive rock, with strongest over-indexing on Heerhugowaard (40.43× the country average). Demographically, the BOSS Open audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Early Adopter Mentality, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Tennis
Demographics of BOSS Open fans
| Metric | Value |
|---|---|
| Female | 37.4% |
| Male | 62.6% |
| Average age | 36.9 |
| Estimated audience size | 256,406 |
Audience persona
The typical BOSS Open fan in Germany is more male, around 36.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Heerhugowaard.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 119,970 | 2.7× |
| Nordrhein-Westfalen | 82,883 | 1.16× |
| Bayern | 78,838 | 1.5× |
| Niedersachsen | 35,810 | 1.13× |
| Hessen | 27,297 | 1.1× |
| Rheinland-Pfalz | 21,264 | 1.3× |
| Schleswig-Holstein | 13,846 | 1.18× |
| Berlin | 12,895 | 0.88× |
| Hamburg | 8,777 | 1.19× |
| Sachsen | 7,378 | 0.46× |
| Brandenburg | 4,456 | 0.44× |
| Saarland | 3,522 | 0.88× |
| Mecklenburg-Vorpommern | 3,155 | 0.51× |
| Sachsen-Anhalt | 3,034 | 0.36× |
| Thüringen | 2,911 | 0.35× |
| Bremen | 2,386 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Heerhugowaard | 40.43× | Travel & Leisure |
| Koumassi | 251× | Travel & Leisure |
| Progressive rock | 2.85× | Music & Radio |
| Litter box | 2.03× | Pets & Animals |
| VfL Wolfsburg | 2.54× | Sports |
| Peschici | 15.28× | Travel & Leisure |
| Hays, Kansas | 7.72× | Travel & Leisure |
| 3D printing | 2.41× | Technology & Electronics |
| KLOS | 13.83× | Music & Radio |
| Building insulation | 3.96× | Home & Garden |
| Snow White (Fables) | 2.04× | Literature |
| Alaska | 3.11× | Travel & Leisure |
| Google Analytics | 2.16× | Internet & Social Media |
| Graham Greene | 3.68× | Literature |
| Graham Greene (actor) | 3.18× | |
| Guy Torry | 18.67× | Movies & TV |
| Natural rubber | 1.74× | Cars & Mobility |
| Hibachi | 7.6× | Food & Beverages |
| Cosenza Calcio | 12.07× | Sports |
| Hebe | 3.43× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.43 |
| Sports Activity | POWER | 1.42 |
| Quality Awareness | PREMIUM | 1.23 |
| Career Orientation | POWER | 1.22 |
| Sustainability | BALANCE | 1.14 |
| Travelling | THRILL | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 35.0% |
| China | 15.2% |
| United States | 6.9% |
See BOSS Open audiences in other countries
More Tennis audiences in Germany
- Alexander Zverev (5,532,202)
- Jannik Sinner (4,090,141)
- Boris Becker (2,992,722)
- Carlos Alcaraz (2,763,027)
- Novak Djokovic (2,523,608)
Frequently asked questions
How many fans does BOSS Open have in Germany?
BOSS Open has an estimated audience of 256,406 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of BOSS Open fans?
37.4% of BOSS Open fans are female, 62.6% are male, with an average age of 36.9 years.
Which brands do BOSS Open fans like most?
BOSS Open fans show strongest brand affinity for Heerhugowaard (40.43×), Koumassi (251×), and Progressive rock (2.85×) over the country average.
Where do BOSS Open fans live in Germany?
BOSS Open fans in Germany are most concentrated in Baden-Württemberg (reach 119,970), Nordrhein-Westfalen (reach 82,883), and Bayern (reach 78,838). These three regions account for the largest share of the active audience.
What other brands do BOSS Open fans also like?
Beyond BOSS Open itself, the audience over-indexes on Koumassi (251×), Progressive rock (2.85×), Litter box (2.03×), and VfL Wolfsburg (2.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for BOSS Open. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.