Rascasse Audience Intelligence

Chakra Audience in Germany

A data profile of the people who buy, follow and care about Chakra in Germany — modelled from more than twelve digital signal sources. Chakra has an estimated audience of 627,362 people in Germany.

The average Chakra fan in Germany is 40.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Cameron Diaz, Crystal healing, Kenneth Branagh, with strongest over-indexing on Cameron Diaz (18.08× the country average).

Demographically, the Chakra audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Mindfulness, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Chakra fan in Germany is more female, around 40.2 years old, with strong Mindfulness tendencies and a notable affinity for Cameron Diaz.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chakra profile in Germany.

Audience size
627K
in Germany
Gender
78.1%
21.9% male
Age
40.2
average years
Country rank
#9739
Topic in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chakra fans

78.1% are female, 21.9% are male, average age 40.2.

Fig. 02

Gender split

78.1%
Female
21.9%
Male
Demographic split for Chakra audience in Germany
MetricValue
Female78.1%
Male21.9%
Average age40.2
Estimated audience size627,362
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Chakra audience in Germany
Age bracketShare%
16-1916%
20-2916%
30-3922%
40-4929%
50+16%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Chakra audience comes from Germany.

Worldwide audience distribution share by country for Chakra
CountryShare
United States22.6%
France4.9%
Italy4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chakra audience in Germany is strongest.

Fig. 05

Top regions by affinity

Chakra fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~20K1.67×
02Berlin~40K1.34×
03Hessen~60K1.21×
04Baden-Württemberg~100K1.16×
05Bayern~100K1.11×
06Nordrhein-Westfalen~100K0.97×
07Saarland~7K0.95×
08Rheinland-Pfalz~30K0.94×
09Brandenburg~20K0.94×
10Sachsen~30K0.92×
11Schleswig-Holstein~20K0.92×
12Thüringen~10K0.87×
13Bremen~5K0.86×
14Niedersachsen~50K0.85×
15Mecklenburg-Vorpommern~10K0.81×
16Sachsen-Anhalt~10K0.76×
Fig. 06

Affinity by region

Affinity by region — Chakra, Germany
0.76×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chakra audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chakra audience
#·InterestCategoryAffinity×
01Cameron DiazMovies & TV18.08×
02Crystal healingHealth18.08×
03Kenneth BranaghMovies & TV18.08×
04Once upon a timeMovies & TV18.08×
05Pierre FranckhMovies & TV18.08×
06Beth HartMusic & Radio17.55×
07High School DxDMovies & TV16.36×
08Rudolf SteinerLiterature15.48×
09Tibetan BuddhismPolitics & Society14.97×
10Alice Cooper (band)Music & Radio8.91×
11Sustainable clothingFashion & Accessoires7.76×
12Keira KnightleyMovies & TV7.64×
13Natalie PortmanMovies & TV7.52×
14BuddhismHealth6.22×
15Kundalini yogaHealth5.43×
16Margot RobbieMovies & TV4.52×
17HugendubelShopping3.48×
18Self-awarenessHealth2.92×
19MeditationHealth2.58×
20TagesschauMovies & TV2.26×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chakra audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Chakra audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE5.59×
SustainabilityBALANCE2.79×
SpiritualityBALANCE2.46×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Chakra audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.77×
Price SensitivityPREMIUM0.93×
Luxury OrientationPREMIUM1.01×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Chakra have in Germany?

Chakra has an estimated audience of 627,362 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Chakra fans?

78.1% of Chakra fans are female, 21.9% are male, with an average age of 40.2 years.

03

Which brands do Chakra fans like most?

Chakra fans show strongest brand affinity for Cameron Diaz (18.08×), Crystal healing (18.08×), and Kenneth Branagh (18.08×) over the country average.

04

Where do Chakra fans live in Germany?

Chakra fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Chakra fans also like?

Beyond Chakra itself, the audience over-indexes on Crystal healing (18.08×), Kenneth Branagh (18.08×), Sustainable clothing (7.76×), and Tagesschau (2.26×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Chakra. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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