Chakra Audience in Germany
Chakra has an estimated audience of 627,362 people in Germany. 78.1% are female, 21.9% are male, average age 40.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, KLIX (AM), Goes, Israel, Hormones: The Series.
The average Chakra fan in Germany is 40.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, KLIX (AM), Goes, with strongest over-indexing on Rossmann (2.09× the country average). Demographically, the Chakra audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Mindfulness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Chakra fans
| Metric | Value |
|---|---|
| Female | 78.1% |
| Male | 21.9% |
| Average age | 40.2 |
| Estimated audience size | 627,362 |
Audience persona
The typical Chakra fan in Germany is more female, around 40.2 years old, with strong Mindfulness tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 137,611 | 1× |
| Bayern | 118,414 | 1.17× |
| Baden-Württemberg | 107,073 | 1.25× |
| Hessen | 60,663 | 1.27× |
| Niedersachsen | 52,501 | 0.86× |
| Berlin | 40,025 | 1.43× |
| Rheinland-Pfalz | 30,135 | 0.96× |
| Sachsen | 28,227 | 0.92× |
| Schleswig-Holstein | 20,722 | 0.92× |
| Hamburg | 18,989 | 1.34× |
| Brandenburg | 17,908 | 0.92× |
| Thüringen | 13,171 | 0.82× |
| Sachsen-Anhalt | 10,999 | 0.68× |
| Mecklenburg-Vorpommern | 8,920 | 0.74× |
| Saarland | 6,973 | 0.91× |
| Bremen | 4,340 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 2.09× | Shopping |
| KLIX (AM) | 4.95× | Music & Radio |
| Goes | 1.67× | Travel & Leisure |
| Israel | 3.33× | Travel & Leisure |
| Hormones: The Series | 12.39× | Movies & TV |
| Product design | 1.81× | Business & Career |
| Home Delivery | 2.89× | Food & Beverages |
| Collectable | 1.52× | Kids & Family |
| Scratching post | 5.48× | Pets & Animals |
| Mechanic | 1.88× | Cars & Mobility |
| Mie goreng | 4.89× | Food & Beverages |
| Samanyolu Haber | 3.61× | Movies & TV |
| Škoda Kodiaq | 1.54× | Cars & Mobility |
| Brunello Cucinelli | 3.42× | Fashion & Accessoires |
| Wim Hof | 4.13× | Sports |
| Cachorro | 2.03× | Pets & Animals |
| JibJab | 7.49× | Internet & Social Media |
| Janitor | 3.52× | Home & Garden |
| Kyokushin | 5.33× | Sports |
| Harvey Mudd College | 9.45× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 4 |
| Sustainability | BALANCE | 2.5 |
| Pet Ownership | JOY | 1.73 |
| Healthy Lifestyle | BALANCE | 1.63 |
| Sports Activity | POWER | 1.59 |
| Spirituality | BALANCE | 1.53 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.8% |
| France | 5.0% |
| Italy | 4.6% |
See Chakra audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Chakra have in Germany?
Chakra has an estimated audience of 627,362 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Chakra fans?
78.1% of Chakra fans are female, 21.9% are male, with an average age of 40.2 years.
Which brands do Chakra fans like most?
Chakra fans show strongest brand affinity for Rossmann (2.09×), KLIX (AM) (4.95×), and Goes (1.67×) over the country average.
Where do Chakra fans live in Germany?
Chakra fans in Germany are most concentrated in Nordrhein-Westfalen (reach 137,611), Bayern (reach 118,414), and Baden-Württemberg (reach 107,073). These three regions account for the largest share of the active audience.
What other brands do Chakra fans also like?
Beyond Chakra itself, the audience over-indexes on KLIX (AM) (4.95×), Goes (1.67×), Israel (3.33×), and Hormones: The Series (12.39×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Chakra. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.