Chakra Audience in Germany
Chakra has an estimated audience of 627,362 people in Germany. 78.1% are female, 21.9% are male, average age 40.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Crystal healing, Western Union, Jon Bon Jovi, Cameron Diaz, Real property.
The average Chakra fan in Germany is 40.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Crystal healing, Western Union, Jon Bon Jovi, with strongest over-indexing on Crystal healing (22.06× the country average). Demographically, the Chakra audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Mindfulness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Chakra fans
| Metric | Value |
|---|---|
| Female | 78.1% |
| Male | 21.9% |
| Average age | 40.2 |
| Estimated audience size | 627,362 |
Audience persona
The typical Chakra fan in Germany is more female, around 40.2 years old, with strong Mindfulness tendencies and a notable affinity for Crystal healing.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 137,611 | 1× |
| Bayern | 118,414 | 1.17× |
| Baden-Württemberg | 107,073 | 1.25× |
| Hessen | 60,663 | 1.27× |
| Niedersachsen | 52,501 | 0.86× |
| Berlin | 40,025 | 1.43× |
| Rheinland-Pfalz | 30,135 | 0.96× |
| Sachsen | 28,227 | 0.92× |
| Schleswig-Holstein | 20,722 | 0.92× |
| Hamburg | 18,989 | 1.34× |
| Brandenburg | 17,908 | 0.92× |
| Thüringen | 13,171 | 0.82× |
| Sachsen-Anhalt | 10,999 | 0.68× |
| Mecklenburg-Vorpommern | 8,920 | 0.74× |
| Saarland | 6,973 | 0.91× |
| Bremen | 4,340 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Crystal healing | 22.06× | Health |
| Western Union | 8.05× | Business & Career |
| Jon Bon Jovi | 18.08× | Music & Radio |
| Cameron Diaz | 14.55× | Movies & TV |
| Real property | 5.61× | Home & Garden |
| Kenneth Branagh | 15.75× | Movies & TV |
| Sustainable clothing | 6.06× | Fashion & Accessoires |
| Leggings | 4.91× | Fashion & Accessoires |
| Once upon a time | 16.57× | Movies & TV |
| Jack White | 6.31× | Movies & TV |
| Cat food | 3.49× | Pets & Animals |
| Pets | 1.78× | Pets & Animals |
| Eddie Van Halen | 18.08× | Music & Radio |
| Pierre Franckh | 16.36× | Movies & TV |
| Rudolf Steiner | 14.79× | Literature |
| Self-awareness | 2.78× | Health |
| Tagesschau | 1.68× | Movies & TV |
| Natalie Portman | 5.86× | Movies & TV |
| Image scanner | 9.85× | Technology & Electronics |
| Italo disco | 7.46× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 4 |
| Sustainability | BALANCE | 2.5 |
| Pet Ownership | JOY | 1.73 |
| Healthy Lifestyle | BALANCE | 1.63 |
| Sports Activity | POWER | 1.59 |
| Spirituality | BALANCE | 1.53 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.8% |
| France | 5.0% |
| Italy | 4.6% |
See Chakra audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Chakra have in Germany?
Chakra has an estimated audience of 627,362 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Chakra fans?
78.1% of Chakra fans are female, 21.9% are male, with an average age of 40.2 years.
Which brands do Chakra fans like most?
Chakra fans show strongest brand affinity for Crystal healing (22.06×), Western Union (8.05×), and Jon Bon Jovi (18.08×) over the country average.
Where do Chakra fans live in Germany?
Chakra fans in Germany are most concentrated in Nordrhein-Westfalen (reach 137,611), Bayern (reach 118,414), and Baden-Württemberg (reach 107,073). These three regions account for the largest share of the active audience.
What other brands do Chakra fans also like?
Beyond Chakra itself, the audience over-indexes on Western Union (8.05×), Jon Bon Jovi (18.08×), Cameron Diaz (14.55×), and Real property (5.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Chakra. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.