A data profile of the people who buy, follow and care about Chakra in Germany — modelled from more than twelve digital signal sources. Chakra has an estimated audience of 627,362 people in Germany.
The average Chakra fan in Germany is 40.2 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Cameron Diaz, Crystal healing, Kenneth Branagh, with strongest over-indexing on Cameron Diaz (18.08× the country average).
Demographically, the Chakra audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Mindfulness, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Chakra fan in Germany is more female, around 40.2 years old, with strong Mindfulness tendencies and a notable affinity for Cameron Diaz.
The key figures that characterise the Chakra profile in Germany.
78.1% are female, 21.9% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 78.1% |
| Male | 21.9% |
| Average age | 40.2 |
| Estimated audience size | 627,362 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 29% | |
| 50+ | 16% |
of the worldwide Chakra audience comes from Germany.
| Country | Share |
|---|---|
| United States | 22.6% |
| France | 4.9% |
| Italy | 4.6% |
Where the Chakra audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hamburg | ~20K | 1.67× | |
| 02 | Berlin | ~40K | 1.34× | |
| 03 | Hessen | ~60K | 1.21× | |
| 04 | Baden-Württemberg | ~100K | 1.16× | |
| 05 | Bayern | ~100K | 1.11× | |
| 06 | Nordrhein-Westfalen | ~100K | 0.97× | |
| 07 | Saarland | ~7K | 0.95× | |
| 08 | Rheinland-Pfalz | ~30K | 0.94× | |
| 09 | Brandenburg | ~20K | 0.94× | |
| 10 | Sachsen | ~30K | 0.92× | |
| 11 | Schleswig-Holstein | ~20K | 0.92× | |
| 12 | Thüringen | ~10K | 0.87× | |
| 13 | Bremen | ~5K | 0.86× | |
| 14 | Niedersachsen | ~50K | 0.85× | |
| 15 | Mecklenburg-Vorpommern | ~10K | 0.81× | |
| 16 | Sachsen-Anhalt | ~10K | 0.76× |
The strongest cross-interests of the Chakra audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cameron Diaz | Movies & TV | 18.08× | ||
| 02 | Crystal healing | Health | 18.08× | ||
| 03 | Kenneth Branagh | Movies & TV | 18.08× | ||
| 04 | Once upon a time | Movies & TV | 18.08× | ||
| 05 | Pierre Franckh | Movies & TV | 18.08× | ||
| 06 | Beth Hart | Music & Radio | 17.55× | ||
| 07 | High School DxD | Movies & TV | 16.36× | ||
| 08 | Rudolf Steiner | Literature | 15.48× | ||
| 09 | Tibetan Buddhism | Politics & Society | 14.97× | ||
| 10 | Alice Cooper (band) | Music & Radio | 8.91× | ||
| 11 | Sustainable clothing | Fashion & Accessoires | 7.76× | ||
| 12 | Keira Knightley | Movies & TV | 7.64× | ||
| 13 | Natalie Portman | Movies & TV | 7.52× | ||
| 14 | Buddhism | Health | 6.22× | ||
| 15 | Kundalini yoga | Health | 5.43× | ||
| 16 | Margot Robbie | Movies & TV | 4.52× | ||
| 17 | Hugendubel | Shopping | 3.48× | ||
| 18 | Self-awareness | Health | 2.92× | ||
| 19 | Meditation | Health | 2.58× | ||
| 20 | Tagesschau | Movies & TV | 2.26× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 5.59× | |
| Sustainability | BALANCE | 2.79× | |
| Spirituality | BALANCE | 2.46× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.77× | |
| Price Sensitivity | PREMIUM | 0.93× | |
| Luxury Orientation | PREMIUM | 1.01× |
Chakra has an estimated audience of 627,362 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
78.1% of Chakra fans are female, 21.9% are male, with an average age of 40.2 years.
Chakra fans show strongest brand affinity for Cameron Diaz (18.08×), Crystal healing (18.08×), and Kenneth Branagh (18.08×) over the country average.
Chakra fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Chakra itself, the audience over-indexes on Crystal healing (18.08×), Kenneth Branagh (18.08×), Sustainable clothing (7.76×), and Tagesschau (2.26×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Chakra. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.