Rascasse Audience Intelligence

Chest (furniture) Audience in Germany

A data profile of the people who buy, follow and care about Chest (furniture) in Germany — modelled from more than twelve digital signal sources. Chest (furniture) has an estimated audience of 326,283 people in Germany.

#5893among Topic in Germany#799in Home & Garden

The average Chest (furniture) fan in Germany is 37.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Garden furniture, Ornamental plant, Kitchen cabinet, with strongest over-indexing on Garden furniture (40.16× the country average).

Demographically, the Chest (furniture) audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Chest (furniture) fan in Germany is more female, around 37.3 years old, with strong Quality Awareness tendencies and a notable affinity for Garden furniture.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chest (furniture) profile in Germany.

Audience size
326K
in Germany
Gender
56.1%♀
43.9% male
Age
37.3
average years
Country rank
#16317
Topic in Germany
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chest (furniture) fans

56.1% are female, 43.9% are male, average age 37.3.

Fig. 02

Gender split

56.1%
Female
43.9%
Male
Demographic split for Chest (furniture) audience in Germany
MetricValue
Female56.1%
Male43.9%
Average age37.3
Estimated audience size326,283
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Chest (furniture) audience in Germany
Age bracketShare%
16-1916%
20-2927%
30-3924%
40-4922%
50+10%
Fig. 04

Worldwide distribution

3.2%

of the worldwide Chest (furniture) audience comes from Germany.

Worldwide audience distribution share by country for Chest (furniture)
CountryShare
United States20.5%
Brazil19.5%
India7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chest (furniture) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Chest (furniture) fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~3K1.06×
02Bayern~60K1.05×
03Niedersachsen~30K1.05×
04Hessen~30K1.05×
05Rheinland-Pfalz~20K1.04×
06Nordrhein-Westfalen~70K1.03×
07Berlin~20K1.03×
08Schleswig-Holstein~10K1.01×
09Sachsen~20K1.00×
10Hamburg~7K0.99×
11Mecklenburg-Vorpommern~6K0.98×
12Saarland~4K0.97×
13Sachsen-Anhalt~8K0.96×
14Thüringen~8K0.96×
15Brandenburg~10K0.95×
16Baden-Württemberg~40K0.94×
Fig. 06

Affinity by region

Affinity by region — Chest (furniture), Germany
0.94×1.00×1.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chest (furniture) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chest (furniture) audience
#·InterestCategoryAffinity×
01Garden furnitureHome & Garden40.16×
02Kitchen cabinetHome & Garden16.78×
03Ornamental plantHome & Garden14.23×
04Greek cuisineFood & Beverages9.17×
05Spanish cuisineFood & Beverages8.83×
06Ready-to-assemble furnitureHome & Garden7.88×
07Mexican cuisineFood & Beverages7.23×
08VitraHome & Garden6.80×
09MattressHome & Garden6.46×
10MakitaHome & Garden5.85×
11Chinese cuisineFood & Beverages5.68×
12HouseplantHome & Garden5.33×
13German cuisineFood & Beverages4.85×
14KitchenwareHome & Garden4.68×
15Starter homeHome & Garden4.63×
16Parental leaveKids & Family4.10×
17Baby foodKids & Family2.97×
18Decorative artsArts & Culture2.84×
19Hardware storeHome & Garden2.84×
20ToysGames2.37×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chest (furniture) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chest (furniture) audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM4.62×
DIY MentalityTHRILL2.17×
Design AffinityPREMIUM1.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chest (furniture) audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.74×
Risk AppetiteTHRILL0.82×
Healthy LifestyleBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chest (furniture) have in Germany?

Chest (furniture) has an estimated audience of 326,283 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Chest (furniture) fans?

56.1% of Chest (furniture) fans are female, 43.9% are male, with an average age of 37.3 years.

03

Which brands do Chest (furniture) fans like most?

Chest (furniture) fans show strongest brand affinity for Garden furniture (40.16×), Ornamental plant (14.23×), and Kitchen cabinet (16.78×) over the country average.

04

Where do Chest (furniture) fans live in Germany?

Chest (furniture) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~60K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Chest (furniture) fans also like?

Beyond Chest (furniture) itself, the audience over-indexes on Ornamental plant (14.23×), Kitchen cabinet (16.78×), Houseplant (5.33×), and Mattress (6.46×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Chest (furniture) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Chest (furniture). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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