Chest (furniture) Audience in Germany
Chest (furniture) has an estimated audience of 326,283 people in Germany. 56.1% are female, 43.9% are male, average age 37.3. Top brand affinities: Rossmann, Progressive rock, Natural rubber, Stay at Home Mum, Bugatti Chiron.
Top brand affinities include Rossmann, Progressive rock, Natural rubber, with strongest over-indexing on Rossmann (1.89× the country average). Demographically, the Chest (furniture) audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.
Category: Home & Garden · Type: Topic
Demographics of Chest (furniture) fans
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 37.3 |
| Estimated audience size | 326,283 |
Audience persona
The typical Chest (furniture) fan in Germany is more female, around 37.3 years old, with strong Quality Awareness tendencies and a notable affinity for Rossmann.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.89× | Shopping |
| Progressive rock | 2.63× | Music & Radio |
| Natural rubber | 2.92× | Cars & Mobility |
| Stay at Home Mum | 16.34× | Kids & Family |
| Bugatti Chiron | 5.06× | Cars & Mobility |
| Jack White | 1.63× | Movies & TV |
| Coworking | 3.16× | Business & Career |
| Caprivi Strip | 5.9× | |
| Emil Nolde | 3.05× | Arts & Culture |
| Fatima Jinnah Medical College | 7.05× | Business & Career |
| Roger Federer | 2.14× | Sports |
| Sixx | 1.71× | Movies & TV |
| Cachorro | 1.8× | Pets & Animals |
| Vijesti.ba | 2.15× | News |
| Figure painting (hobby) | 1.96× | Arts & Culture |
| Socialist Federal Republic of Yugoslavia | 1.97× | Politics & Society |
| International University of Business Agriculture and Technology | 2.31× | Business & Career |
| Janitor | 2.63× | Home & Garden |
| Jayson Tatum | 2.76× | Sports |
| Journey to the West (2011 TV series) | 5.96× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 3.87 |
| DIY Mentality | THRILL | 2.66 |
| Sustainability | BALANCE | 1.8 |
| Design Affinity | PREMIUM | 1.76 |
| Sports Activity | POWER | 1.68 |
| Early Adopter Mentality | POWER | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.5% |
| Brazil | 19.5% |
| India | 7.6% |
See Chest (furniture) audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Chest (furniture). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.