Chest (furniture) Audience in Germany

Chest (furniture) has an estimated audience of 326,283 people in Germany. 56.1% are female, 43.9% are male, average age 37.3. Top brand affinities: Garden furniture, Jotex, Ready-to-assemble furniture, Kitchen cabinet, Kitchenware.

Top brand affinities include Garden furniture, Jotex, Ready-to-assemble furniture, with strongest over-indexing on Garden furniture (36.48× the country average). Demographically, the Chest (furniture) audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.

Category: Home & Garden · Type: Topic

Demographics of Chest (furniture) fans

Demographic split for Chest (furniture) audience in Germany
MetricValue
Female56.1%
Male43.9%
Average age37.3
Estimated audience size326,283

Audience persona

The typical Chest (furniture) fan in Germany is more female, around 37.3 years old, with strong Quality Awareness tendencies and a notable affinity for Garden furniture.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chest (furniture) audience
BrandAffinityCategory
Garden furniture36.48×Home & Garden
Jotex78.71×Shopping
Ready-to-assemble furniture8.46×Home & Garden
Kitchen cabinet12.51×Home & Garden
Kitchenware4.73×Home & Garden
Ryanair2.92×Travel & Leisure
Tagesschau2.03×Movies & TV
Obi (store)2.15×Shopping
Mattress4.78×Home & Garden
Renovation2.85×Home & Garden
Do it yourself (DIY)2.09×Home & Garden
Pets1.66×Pets & Animals
Hardware store3.03×Home & Garden
Drop shipping2.65×Shopping
Ornamental plant3.07×Home & Garden
Latin American cuisine7.05×Food & Beverages
Real property3.78×Home & Garden
Home improvement1.9×Home & Garden
Netto Marken-Discount1.82×Shopping
FIS Alpine Ski World Cup5.9×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chest (furniture) audience
TraitClusterScore
Quality AwarenessPREMIUM3.87
DIY MentalityTHRILL2.66
SustainabilityBALANCE1.8
Design AffinityPREMIUM1.76
Sports ActivityPOWER1.68
Early Adopter MentalityPOWER1.44

Worldwide distribution

Worldwide audience distribution share by country for Chest (furniture)
CountryShare
United States20.5%
Brazil19.5%
India7.6%

See Chest (furniture) audiences in other countries

More Home & Garden audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Chest (furniture). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.