Chest (furniture) Audience in United States

Chest (furniture) logo

Chest (furniture) has an estimated audience of 2,103,223 people in United States. 68.0% are female, 32.0% are male, average age 37.5. Top regions: California, Texas, Florida. Top brand affinities: Mathcore, Google Home, The Historian, Home equity, Fairy godmother.

The average Chest (furniture) fan in United States is 37.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mathcore, Google Home, The Historian, with strongest over-indexing on Mathcore (17.5× the country average). Demographically, the Chest (furniture) audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Chest (furniture) fans

Demographic split for Chest (furniture) audience in United States
MetricValue
Female68.0%
Male32.0%
Average age37.5
Estimated audience size2,103,223

Audience persona

The typical Chest (furniture) fan in United States is more female, around 37.5 years old, with strong Quality Awareness tendencies and a notable affinity for Mathcore.

Top regions in United States

Top regions ranked by reach for Chest (furniture) in United States
RegionReachAffinity
California297,3281.29×
Texas233,3811.29×
Florida176,7701.24×
New York149,5961.27×
Georgia75,9241.17×
Illinois75,8421.08×
Pennsylvania71,0511×
North Carolina68,6941.09×
New Jersey62,6661.17×
Ohio60,8760.94×
Virginia59,3171.16×
Michigan54,2080.99×
Washington47,9761.14×
Massachusetts45,2351.09×
Arizona43,1381×
Maryland41,0351.13×
Tennessee40,2110.95×
Indiana37,6320.98×
Missouri34,3431.01×
South Carolina31,5051×
Louisiana31,0381.14×
Alabama30,3641.03×
Kentucky28,8681.09×
Colorado28,1340.85×
Minnesota27,7190.92×
Wisconsin25,9920.82×
Oklahoma25,2801.08×
Oregon23,8180.99×
Connecticut21,7441.03×
Nevada20,8621.03×
Mississippi19,2931.11×
Arkansas19,0361.1×
Utah18,2440.97×
Kansas16,8821.02×
Iowa15,5110.9×
New Mexico11,2121.06×
Hawaii10,2211.13×
West Virginia9,9221.01×
Nebraska9,0590.86×
Idaho8,1070.77×
Washington, District of Columbia6,8671.09×
Rhode Island6,6480.99×
New Hampshire6,3730.77×
Maine6,2540.83×
Delaware5,5580.96×
Montana4,1450.71×
Alaska4,0390.9×
South Dakota3,7550.77×
North Dakota3,4110.79×
Vermont2,5030.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chest (furniture) audience
BrandAffinityCategory
Mathcore17.5×Music & Radio
Google Home11.66×Technology & Electronics
The Historian16.48×Literature
Home equity1.8×Home & Garden
Fairy godmother6.12×Literature
Eurail16.57×Cars & Mobility
Voltron: Legendary Defender11.88×Movies & TV
Girolando cattle19.37×Pets & Animals
JDSU2.22×Business & Career
Saving2.1×Business & Career
South Asian cuisine5.55×Food & Beverages
Parral, Chihuahua9.04×Travel & Leisure
Governor of Michigan4.45×Politics & Society
Goop3.07×Internet & Social Media
Jesse Plemons1.96×Movies & TV
Soldering iron1.8×Home & Garden
Nebraska Cornhuskers football1.86×Sports
Historic site2.17×Arts & Culture
Jaws2.77×Movies & TV
Staycation1.65×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chest (furniture) audience
TraitClusterScore
Quality AwarenessPREMIUM3.83
Luxury OrientationPREMIUM2.92
Urban LifestyleOPEN1.65
Risk AppetiteTHRILL1.63
DIY MentalityTHRILL1.62
Design AffinityPREMIUM1.53

Worldwide distribution

Worldwide audience distribution share by country for Chest (furniture)
CountryShare
United States20.5%
Brazil19.5%
India7.6%

See Chest (furniture) audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Chest (furniture) have in United States?

Chest (furniture) has an estimated audience of 2,103,223 people in United States, concentrated in California and Texas.

What is the gender split and age of Chest (furniture) fans?

68.0% of Chest (furniture) fans are female, 32.0% are male, with an average age of 37.5 years.

Which brands do Chest (furniture) fans like most?

Chest (furniture) fans show strongest brand affinity for Mathcore (17.5×), Google Home (11.66×), and The Historian (16.48×) over the country average.

Where do Chest (furniture) fans live in United States?

Chest (furniture) fans in United States are most concentrated in California (reach 297,328), Texas (reach 233,381), and Florida (reach 176,770). These three regions account for the largest share of the active audience.

What other brands do Chest (furniture) fans also like?

Beyond Chest (furniture) itself, the audience over-indexes on Google Home (11.66×), The Historian (16.48×), Home equity (1.8×), and Fairy godmother (6.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chest (furniture). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.