Rascasse Audience Intelligence

Chest (furniture) Audience in United States

A data profile of the people who buy, follow and care about Chest (furniture) in United States — modelled from more than twelve digital signal sources. Chest (furniture) has an estimated audience of 2,103,223 people in United States.

#6153among Topic in United States#774in Home & Garden

The average Chest (furniture) fan in United States is 37.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Residential area, Ready-to-assemble furniture, Apartment, with strongest over-indexing on Residential area (10.32× the country average).

Demographically, the Chest (furniture) audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Quality Awareness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chest (furniture) fan in United States is more female, around 37.5 years old, with strong Quality Awareness tendencies and a notable affinity for Residential area.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chest (furniture) profile in United States.

Audience size
2.1M
in United States
Gender
68.0%♀
32.0% male
Age
37.5
average years
Country rank
#13696
Topic in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chest (furniture) fans

68.0% are female, 32.0% are male, average age 37.5.

Fig. 02

Gender split

68.0%
Female
32.0%
Male
Demographic split for Chest (furniture) audience in United States
MetricValue
Female68.0%
Male32.0%
Average age37.5
Estimated audience size2,103,223
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Chest (furniture) audience in United States
Age bracketShare%
16-1918%
20-2926%
30-3923%
40-4920%
50+13%
Fig. 04

Worldwide distribution

20.5%

of the worldwide Chest (furniture) audience comes from United States.

Worldwide audience distribution share by country for Chest (furniture)
CountryShare
United States20.5%
Brazil19.5%
India7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chest (furniture) audience in United States is strongest.

Fig. 05

Top regions by affinity

Chest (furniture) fans by region: top regions in United States
#RegionReachAffinity×
01Texas~200K1.28×
02California~300K1.23×
03Louisiana~30K1.15×
04Oklahoma~30K1.15×
05Arkansas~20K1.14×
06New York~100K1.13×
07Georgia~70K1.13×
08Hawaii~10K1.13×
09Florida~200K1.12×
10Kentucky~30K1.12×
11Mississippi~20K1.12×
12New Jersey~60K1.10×
13Virginia~60K1.10×
14Maryland~40K1.08×
15New Mexico~10K1.08×
16Illinois~70K1.05×
17North Carolina~70K1.05×
18Washington~40K1.05×
19West Virginia~10K1.05×
20Alabama~30K1.04×
21Kansas~20K1.04×
22Indiana~40K1.03×
23Missouri~30K1.02×
24Pennsylvania~70K1.00×
25Nevada~20K1.00×
26Arizona~40K0.99×
27South Carolina~30K0.99×
28Alaska~4K0.99×
29Massachusetts~40K0.98×
30Oregon~20K0.98×
31Nebraska~10K0.98×
32Rhode Island~7K0.98×
33Connecticut~20K0.97×
34Delaware~6K0.97×
35South Dakota~5K0.97×
36Utah~20K0.96×
37Michigan~50K0.95×
38Iowa~20K0.95×
39Washington, District of Columbia~6K0.95×
40North Dakota~4K0.95×
41Tennessee~40K0.94×
42Ohio~60K0.93×
43Idaho~9K0.90×
44Minnesota~30K0.89×
45Maine~7K0.89×
46Colorado~30K0.83×
47Wisconsin~30K0.83×
48Montana~5K0.83×
49Vermont~3K0.82×
50New Hampshire~7K0.80×
Fig. 06

Affinity by region

Affinity by region — Chest (furniture), United States
0.80×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chest (furniture) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chest (furniture) audience
#·InterestCategoryAffinity×
01Ready-to-assemble furnitureHome & Garden12.90×
02Frank Lloyd WrightHome & Garden10.39×
03Residential areaHome & Garden10.32×
04HandymanHome & Garden9.24×
05Home OfficeBusiness & Career9.14×
06KitchenAidHome & Garden7.10×
07Office suppliesBusiness & Career6.37×
08Modern architectureArts & Culture5.91×
09Modern furnitureHome & Garden5.85×
10Kitchen knifeHome & Garden5.73×
11IKEAHome & Garden3.87×
12ApartmentBusiness & Career3.78×
13Garden furnitureHome & Garden3.61×
14Property finderHome & Garden3.31×
15Microwave ovenHome & Garden2.93×
16Decorative artsArts & Culture2.79×
17Dillard'sFashion & Accessoires2.62×
18Real propertyHome & Garden2.30×
19Interior designBusiness & Career1.82×
20Home AppliancesHome & Garden1.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chest (furniture) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chest (furniture) audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.90×
IndulgenceJOY1.91×
Design AffinityPREMIUM1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chest (furniture) audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.71×
Risk AppetiteTHRILL0.83×
TraditionCONSERVATISM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chest (furniture) have in United States?

Chest (furniture) has an estimated audience of 2,103,223 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Chest (furniture) fans?

68.0% of Chest (furniture) fans are female, 32.0% are male, with an average age of 37.5 years.

03

Which brands do Chest (furniture) fans like most?

Chest (furniture) fans show strongest brand affinity for Residential area (10.32×), Ready-to-assemble furniture (12.9×), and Apartment (3.78×) over the country average.

04

Where do Chest (furniture) fans live in United States?

Chest (furniture) fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Chest (furniture) fans also like?

Beyond Chest (furniture) itself, the audience over-indexes on Ready-to-assemble furniture (12.9×), Apartment (3.78×), IKEA (3.87×), and Modern architecture (5.91×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Chest (furniture) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chest (furniture). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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