Rascasse Audience Intelligence

Delicatessen Audience in Germany

A data profile of the people who buy, follow and care about Delicatessen in Germany — modelled from more than twelve digital signal sources. Delicatessen has an estimated audience of 1,009,437 people in Germany.

#29among Dish in Germany#3141among Topic in Germany#315in Food & Beverages

The average Delicatessen fan in Germany is 43.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Berlin, Bayern.

Top brand affinities include Free University of Berlin, Elementary (TV series), The Grand Budapest Hotel, with strongest over-indexing on Free University of Berlin (17.01× the country average).

Demographically, the Delicatessen audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Quality Awareness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Delicatessen fan in Germany is more female, around 43.4 years old, with strong Quality Awareness tendencies and a notable affinity for Free University of Berlin.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Delicatessen profile in Germany.

Audience size
1M
in Germany
Gender
55.7%♀
44.3% male
Age
43.4
average years
Country rank
#6471
Topic in Germany
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Delicatessen fans

55.7% are female, 44.3% are male, average age 43.4.

Fig. 02

Gender split

55.7%
Female
44.3%
Male
Demographic split for Delicatessen audience in Germany
MetricValue
Female55.7%
Male44.3%
Average age43.4
Estimated audience size1,009,437
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Delicatessen audience in Germany
Age bracketShare%
16-199%
20-2915%
30-3923%
40-4930%
50+23%
Fig. 04

Worldwide distribution

6.8%

of the worldwide Delicatessen audience comes from Germany.

Worldwide audience distribution share by country for Delicatessen
CountryShare
United States30.8%
United Kingdom10.2%
Germany6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Delicatessen audience in Germany is strongest.

Fig. 05

Top regions by affinity

Delicatessen fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~200K3.77×
02Hessen~100K1.48×
03Hamburg~20K1.09×
04Bayern~200K1.03×
05Bremen~9K1.01×
06Saarland~10K0.93×
07Brandenburg~30K0.90×
08Rheinland-Pfalz~40K0.89×
09Baden-Württemberg~100K0.88×
10Mecklenburg-Vorpommern~20K0.85×
11Thüringen~20K0.83×
12Nordrhein-Westfalen~200K0.82×
13Sachsen-Anhalt~20K0.82×
14Sachsen~40K0.80×
15Schleswig-Holstein~30K0.79×
16Niedersachsen~70K0.74×
Fig. 06

Affinity by region

Affinity by region — Delicatessen, Germany
0.74×1.00×3.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Delicatessen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Delicatessen audience
#·InterestCategoryAffinity×
01Free University of BerlinBusiness & Career17.01×
02Elementary (TV series)Movies & TV17.01×
03The Grand Budapest HotelMovies & TV17.01×
04Knight Rider (1982 TV series)Movies & TV17.01×
05Point BreakMovies & TV17.01×
06Jewish cuisineFood & Beverages17.01×
07Hot FuzzMovies & TV17.01×
08YouTube RedMovies & TV17.01×
09Superbad (film)Movies & TV16.74×
10University of AugsburgBusiness & Career16.33×
11American Beauty (1999 film)Movies & TV15.88×
12Saving Private RyanMovies & TV14.90×
13Person of Interest (TV series)Movies & TV10.24×
14Humboldt University of BerlinBusiness & Career9.04×
15Nicole KidmanMovies & TV5.36×
16Müller (company)Food & Beverages2.21×
17Netto Marken-DiscountShopping2.05×
18TagesschauMovies & TV1.99×
19NatureHome & Garden1.83×
20FamilyKids & Family1.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Delicatessen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Delicatessen audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.81×
IndulgenceJOY1.77×
Convenience OrientationPREMIUM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Delicatessen audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.62×
Sports ActivityPOWER0.80×
Social Media UsageJOY0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Delicatessen have in Germany?

Delicatessen has an estimated audience of 1,009,437 people in Germany, concentrated in Nordrhein-Westfalen and Berlin.

02

What is the gender split and age of Delicatessen fans?

55.7% of Delicatessen fans are female, 44.3% are male, with an average age of 43.4 years.

03

Which brands do Delicatessen fans like most?

Delicatessen fans show strongest brand affinity for Free University of Berlin (17.01×), Elementary (TV series) (17.01×), and The Grand Budapest Hotel (17.01×) over the country average.

04

Where do Delicatessen fans live in Germany?

Delicatessen fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Berlin (reach ~200K), and Bayern (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Delicatessen fans also like?

Beyond Delicatessen itself, the audience over-indexes on Elementary (TV series) (17.01×), The Grand Budapest Hotel (17.01×), Person of Interest (TV series) (10.24×), and Humboldt University of Berlin (9.04×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dish audiences in Germany

See Delicatessen audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Delicatessen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →