Delicatessen Audience in Germany
Delicatessen has an estimated audience of 1,009,437 people in Germany. 55.7% are female, 44.3% are male, average age 43.4. Top regions: Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities: Smallville, Free University of Berlin, Western Union, Tagesschau, Satire.
The average Delicatessen fan in Germany is 43.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities include Smallville, Free University of Berlin, Western Union, with strongest over-indexing on Smallville (14.75× the country average). Demographically, the Delicatessen audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Delicatessen fans
| Metric | Value |
|---|---|
| Female | 55.7% |
| Male | 44.3% |
| Average age | 43.4 |
| Estimated audience size | 1,009,437 |
Audience persona
The typical Delicatessen fan in Germany is more female, around 43.4 years old, with strong Indulgence tendencies and a notable affinity for Smallville.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 184,930 | 0.84× |
| Bayern | 173,091 | 1.07× |
| Berlin | 162,615 | 3.6× |
| Baden-Württemberg | 123,846 | 0.9× |
| Hessen | 122,469 | 1.59× |
| Niedersachsen | 67,091 | 0.68× |
| Rheinland-Pfalz | 43,658 | 0.86× |
| Sachsen | 33,436 | 0.68× |
| Hamburg | 26,682 | 1.17× |
| Brandenburg | 25,954 | 0.83× |
| Schleswig-Holstein | 22,664 | 0.63× |
| Sachsen-Anhalt | 13,593 | 0.52× |
| Thüringen | 13,259 | 0.52× |
| Mecklenburg-Vorpommern | 10,323 | 0.54× |
| Saarland | 9,015 | 0.73× |
| Bremen | 8,684 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Smallville | 14.75× | Movies & TV |
| Free University of Berlin | 17.01× | Business & Career |
| Western Union | 5.84× | Business & Career |
| Tagesschau | 2.7× | Movies & TV |
| Satire | 5.49× | Literature |
| Elementary (TV series) | 15.72× | Movies & TV |
| This Is Us (TV series) | 17.01× | Movies & TV |
| Real property | 5.58× | Home & Garden |
| University of Augsburg | 17.01× | Business & Career |
| The Grand Budapest Hotel | 14.34× | Movies & TV |
| German television comedy | 6.07× | Movies & TV |
| Full Metal Jacket | 16.43× | Movies & TV |
| Point Break | 17.01× | Movies & TV |
| Humboldt University of Berlin | 7.26× | Business & Career |
| Pets | 1.73× | Pets & Animals |
| Allgäu | 5.57× | Travel & Leisure |
| Netto Marken-Discount | 2.08× | Shopping |
| Nicole Kidman | 5.11× | Movies & TV |
| Knight Rider (1982 TV series) | 12.69× | Movies & TV |
| YouTube Red | 17.01× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.96 |
| Design Affinity | PREMIUM | 1.55 |
| Pet Ownership | JOY | 1.49 |
| Healthy Lifestyle | BALANCE | 1.47 |
| Convenience Orientation | PREMIUM | 1.39 |
| LGBTQ+ Identity | OPEN | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.8% |
| United Kingdom | 10.2% |
| Germany | 6.8% |
See Delicatessen audiences in other countries
More Dish audiences in Germany
Frequently asked questions
How many fans does Delicatessen have in Germany?
Delicatessen has an estimated audience of 1,009,437 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Delicatessen fans?
55.7% of Delicatessen fans are female, 44.3% are male, with an average age of 43.4 years.
Which brands do Delicatessen fans like most?
Delicatessen fans show strongest brand affinity for Smallville (14.75×), Free University of Berlin (17.01×), and Western Union (5.84×) over the country average.
Where do Delicatessen fans live in Germany?
Delicatessen fans in Germany are most concentrated in Nordrhein-Westfalen (reach 184,930), Bayern (reach 173,091), and Berlin (reach 162,615). These three regions account for the largest share of the active audience.
What other brands do Delicatessen fans also like?
Beyond Delicatessen itself, the audience over-indexes on Free University of Berlin (17.01×), Western Union (5.84×), Tagesschau (2.7×), and Satire (5.49×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Delicatessen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.