Rascasse Audience Intelligence

Delicatessen Audience in United States

A data profile of the people who buy, follow and care about Delicatessen in United States — modelled from more than twelve digital signal sources. Delicatessen has an estimated audience of 4,598,905 people in United States.

#46among Dish in United States#3977among Topic in United States#476in Food & Beverages

The average Delicatessen fan in United States is 42.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Microwave oven, Trader Joe's, Pizza Hut, with strongest over-indexing on Microwave oven (3× the country average).

Demographically, the Delicatessen audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Indulgence, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Delicatessen fan in United States is more female, around 42.0 years old, with strong Indulgence tendencies and a notable affinity for Microwave oven.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Delicatessen profile in United States.

Audience size
4.6M
in United States
Gender
63.3%♀
36.7% male
Age
42.0
average years
Country rank
#7176
Topic in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Delicatessen fans

63.3% are female, 36.7% are male, average age 42.0.

Fig. 02

Gender split

63.3%
Female
36.7%
Male
Demographic split for Delicatessen audience in United States
MetricValue
Female63.3%
Male36.7%
Average age42.0
Estimated audience size4,598,905
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Delicatessen audience in United States
Age bracketShare%
16-1916%
20-2916%
30-3919%
40-4923%
50+27%
Fig. 04

Worldwide distribution

30.8%

of the worldwide Delicatessen audience comes from United States.

Worldwide audience distribution share by country for Delicatessen
CountryShare
United States30.8%
United Kingdom10.2%
Germany6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Delicatessen audience in United States is strongest.

Fig. 05

Top regions by affinity

Delicatessen fans by region: top regions in United States
#RegionReachAffinity×
01Arizona~300K2.78×
02New York~500K1.89×
03Hawaii~30K1.64×
04Wyoming~10K1.50×
05Washington, District of Columbia~20K1.43×
06Oregon~70K1.32×
07California~700K1.31×
08New Jersey~100K1.27×
09Massachusetts~100K1.15×
10Rhode Island~20K1.13×
11Connecticut~50K1.12×
12Washington~100K1.10×
13Maryland~90K1.09×
14Kansas~40K1.09×
15Virginia~100K1.07×
16Vermont~8K1.04×
17Colorado~70K1.01×
18South Carolina~70K1.01×
19Montana~10K1.01×
20Pennsylvania~200K1.00×
21Illinois~200K0.99×
22New Hampshire~20K0.99×
23Maine~20K0.98×
24Ohio~100K0.97×
25Missouri~70K0.97×
26North Carolina~100K0.96×
27Nevada~40K0.95×
28Minnesota~60K0.94×
29Alaska~9K0.94×
30Michigan~100K0.92×
31Oklahoma~50K0.91×
32Delaware~10K0.91×
33Florida~300K0.89×
34Texas~300K0.87×
35Tennessee~80K0.87×
36Indiana~70K0.87×
37Wisconsin~60K0.86×
38Utah~40K0.85×
39Nebraska~20K0.85×
40Kentucky~50K0.83×
41Iowa~30K0.82×
42South Dakota~9K0.82×
43Idaho~20K0.81×
44Georgia~100K0.80×
45Arkansas~30K0.79×
46West Virginia~20K0.79×
47New Mexico~20K0.78×
48Alabama~50K0.77×
49Louisiana~50K0.76×
50Mississippi~30K0.71×
Fig. 06

Affinity by region

Affinity by region — Delicatessen, United States
0.71×1.00×2.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Delicatessen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Delicatessen audience
#·InterestCategoryAffinity×
01Potato chipFood & Beverages3.32×
02Microwave ovenHome & Garden3.00×
03HypermarketShopping2.96×
04Non-alcoholic beverageFood & Beverages2.65×
05Fast casual restaurantsFood & Beverages2.06×
06BakeryFood & Beverages1.94×
07PastryFood & Beverages1.87×
08Hardware storeHome & Garden1.85×
09Trader Joe'sShopping1.80×
10Real propertyHome & Garden1.79×
11Pizza HutFood & Beverages1.76×
12Discount storesShopping1.72×
13Italian cuisineFood & Beverages1.67×
14SupermarketShopping1.64×
15Organic foodFood & Beverages1.60×
16Snack foodFood & Beverages1.60×
17Dollar GeneralShopping1.57×
18Burger KingFood & Beverages1.57×
19LunchFood & Beverages1.56×
20GrillingFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Delicatessen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Delicatessen audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.62×
PatriotismCONSERVATISM1.60×
Convenience OrientationPREMIUM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Delicatessen audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.70×
MindfulnessBALANCE0.71×
Luxury OrientationPREMIUM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Delicatessen have in United States?

Delicatessen has an estimated audience of 4,598,905 people in United States, concentrated in California and New York.

02

What is the gender split and age of Delicatessen fans?

63.3% of Delicatessen fans are female, 36.7% are male, with an average age of 42.0 years.

03

Which brands do Delicatessen fans like most?

Delicatessen fans show strongest brand affinity for Microwave oven (3×), Trader Joe's (1.8×), and Pizza Hut (1.76×) over the country average.

04

Where do Delicatessen fans live in United States?

Delicatessen fans in United States are most concentrated in California (reach ~700K), New York (reach ~500K), and Texas (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Delicatessen fans also like?

Beyond Delicatessen itself, the audience over-indexes on Trader Joe's (1.8×), Pizza Hut (1.76×), Dollar General (1.57×), and Hypermarket (2.96×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Delicatessen audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Delicatessen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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