Delicatessen Audience in United States

Delicatessen has an estimated audience of 4,598,905 people in United States. 63.3% are female, 36.7% are male, average age 42.0. Top regions: California, New York, Texas. Top brand affinities: Kia Sportage, Dollar General, Take-out, Honda HR-V, Texas Roadhouse.

The average Delicatessen fan in United States is 42.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Kia Sportage, Dollar General, Take-out, with strongest over-indexing on Kia Sportage (21.32× the country average). Demographically, the Delicatessen audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Delicatessen fans

Demographic split for Delicatessen audience in United States
MetricValue
Female63.3%
Male36.7%
Average age42.0
Estimated audience size4,598,905

Audience persona

The typical Delicatessen fan in United States is more female, around 42.0 years old, with strong Indulgence tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Delicatessen in United States
RegionReachAffinity
California723,5201.43×
New York548,7932.14×
Texas364,7620.92×
Florida291,7140.94×
Illinois165,4631.08×
Pennsylvania164,4631.06×
North Carolina144,1541.04×
New Jersey142,4791.22×
Ohio134,6280.95×
Virginia131,4141.17×
Georgia119,7900.85×
Michigan116,9270.97×
Massachusetts113,1821.25×
Washington110,0561.19×
Maryland92,0981.16×
Arizona87,2770.93×
Tennessee84,1560.91×
Colorado78,1841.08×
Indiana76,9890.92×
Oregon74,7691.42×
Missouri74,5081.01×
South Carolina73,9421.07×
Minnesota66,4121.01×
Wisconsin61,9100.89×
Connecticut53,2371.15×
Oklahoma48,1670.94×
Alabama47,6840.74×
Kentucky46,6070.81×
Louisiana44,8400.76×
Nevada43,3010.97×
Utah36,2270.88×
Hawaii36,1511.83×
Kansas31,9310.88×
Iowa30,1310.8×
Arkansas29,0300.77×
Washington, District of Columbia22,3931.62×
Mississippi21,8110.58×
Nebraska20,1500.87×
Idaho17,7920.77×
Rhode Island17,6761.21×
New Mexico16,8860.73×
New Hampshire16,0850.89×
Maine15,9320.97×
West Virginia14,7900.69×
Montana13,0931.03×
Delaware10,9870.87×
Vermont8,4721.05×
Alaska8,2950.84×
South Dakota7,0150.66×
North Dakota5,9780.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Delicatessen audience
BrandAffinityCategory
Kia Sportage21.32×Cars & Mobility
Dollar General2.38×Shopping
Take-out2.79×Food & Beverages
Honda HR-V14.74×Cars & Mobility
Texas Roadhouse1.93×Food & Beverages
Kroger2.09×Food & Beverages
Pre-school playgroup15.29×Kids & Family
Livemusic2.37×Music & Radio
Real property2.36×Home & Garden
Wells Fargo1.69×Business & Career
Publix2.33×Shopping
Dollar Tree1.75×Shopping
Meat1.63×Food & Beverages
J. C. Penney2.1×Shopping
Lunch1.91×Food & Beverages
Jeep Grand Cherokee4.34×Cars & Mobility
Doordash1.98×Food & Beverages
Organic food1.66×Food & Beverages
Pizza Hut1.62×Food & Beverages
Five Below2.16×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Delicatessen audience
TraitClusterScore
IndulgenceJOY1.62
Convenience OrientationPREMIUM1.43
Quality AwarenessPREMIUM1.35
Family OrientationCONSERVATISM1.34
Healthy LifestyleBALANCE1.26
Design AffinityPREMIUM1.24

Worldwide distribution

Worldwide audience distribution share by country for Delicatessen
CountryShare
United States30.8%
United Kingdom10.2%
Germany6.8%

See Delicatessen audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does Delicatessen have in United States?

Delicatessen has an estimated audience of 4,598,905 people in United States, concentrated in California and New York.

What is the gender split and age of Delicatessen fans?

63.3% of Delicatessen fans are female, 36.7% are male, with an average age of 42.0 years.

Which brands do Delicatessen fans like most?

Delicatessen fans show strongest brand affinity for Kia Sportage (21.32×), Dollar General (2.38×), and Take-out (2.79×) over the country average.

Where do Delicatessen fans live in United States?

Delicatessen fans in United States are most concentrated in California (reach 723,520), New York (reach 548,793), and Texas (reach 364,762). These three regions account for the largest share of the active audience.

What other brands do Delicatessen fans also like?

Beyond Delicatessen itself, the audience over-indexes on Dollar General (2.38×), Take-out (2.79×), Honda HR-V (14.74×), and Texas Roadhouse (1.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Delicatessen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.