Der letzte Bulle Audience in Germany
Der letzte Bulle has an estimated audience of 969,972 people in Germany. 62.9% are female, 37.1% are male, average age 43.6. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Rossmann, Home Office, Jack White, Saving, Keeper (password manager).
The average Der letzte Bulle fan in Germany is 43.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Rossmann, Home Office, Jack White, with strongest over-indexing on Rossmann (1.96× the country average). Demographically, the Der letzte Bulle audience skews more female with an average age of 43.6, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show
Demographics of Der letzte Bulle fans
| Metric | Value |
|---|---|
| Female | 62.9% |
| Male | 37.1% |
| Average age | 43.6 |
| Estimated audience size | 969,972 |
Audience persona
The typical Der letzte Bulle fan in Germany is more female, around 43.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 291,882 | 1.38× |
| Bayern | 156,000 | 1× |
| Niedersachsen | 115,321 | 1.22× |
| Baden-Württemberg | 112,702 | 0.85× |
| Hessen | 68,361 | 0.92× |
| Rheinland-Pfalz | 55,009 | 1.13× |
| Sachsen | 42,140 | 0.89× |
| Schleswig-Holstein | 37,100 | 1.07× |
| Berlin | 35,701 | 0.82× |
| Brandenburg | 29,864 | 0.99× |
| Sachsen-Anhalt | 26,612 | 1.06× |
| Thüringen | 25,648 | 1.04× |
| Hamburg | 19,354 | 0.88× |
| Mecklenburg-Vorpommern | 18,295 | 0.99× |
| Saarland | 10,772 | 0.9× |
| Bremen | 7,076 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.96× | Shopping |
| Home Office | 2.29× | Business & Career |
| Jack White | 2.61× | Movies & TV |
| Saving | 1.8× | Business & Career |
| Keeper (password manager) | 4.77× | Technology & Electronics |
| Time (magazine) | 2.02× | News |
| Oliver Kahn | 3.1× | Sports |
| Granola | 7.22× | Food & Beverages |
| KLIX (AM) | 1.52× | Music & Radio |
| Esra Erol | 3.3× | Movies & TV |
| Preacher (comics) | 3.71× | Literature |
| Emperor Entertainment Group | 1.89× | Business & Career |
| Edward Norton | 1.52× | Movies & TV |
| Ho, Ghana | 2.11× | Travel & Leisure |
| New Era (Namibia) | 2.02× | News |
| Ayrton Senna | 2.33× | Sports |
| Hobby Lobby | 3.07× | Home & Garden |
| Scratching post | 2.6× | Pets & Animals |
| Competitive dance | 2.47× | Sports |
| Univision | 3.21× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.54 |
| Pet Ownership | JOY | 1.23 |
| Healthy Lifestyle | BALANCE | 1.17 |
| Community Orientation | OPEN | 1.1 |
| Indulgence | JOY | 1.04 |
| DIY Mentality | THRILL | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 82.5% |
| Austria | 11.9% |
| Switzerland | 3.3% |
See Der letzte Bulle audiences in other countries
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Frequently asked questions
How many fans does Der letzte Bulle have in Germany?
Der letzte Bulle has an estimated audience of 969,972 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Der letzte Bulle fans?
62.9% of Der letzte Bulle fans are female, 37.1% are male, with an average age of 43.6 years.
Which brands do Der letzte Bulle fans like most?
Der letzte Bulle fans show strongest brand affinity for Rossmann (1.96×), Home Office (2.29×), and Jack White (2.61×) over the country average.
Where do Der letzte Bulle fans live in Germany?
Der letzte Bulle fans in Germany are most concentrated in Nordrhein-Westfalen (reach 291,882), Bayern (reach 156,000), and Niedersachsen (reach 115,321). These three regions account for the largest share of the active audience.
What other brands do Der letzte Bulle fans also like?
Beyond Der letzte Bulle itself, the audience over-indexes on Home Office (2.29×), Jack White (2.61×), Saving (1.8×), and Keeper (password manager) (4.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Der letzte Bulle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.