Die wilden Kerle Audience in Germany
Die wilden Kerle has an estimated audience of 470,649 people in Germany. 65.1% are female, 34.9% are male, average age 39.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Progressive rock, Saving, Este, Veneto, Product design.
The average Die wilden Kerle fan in Germany is 39.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Progressive rock, Saving, with strongest over-indexing on Rossmann (1.59× the country average). Demographically, the Die wilden Kerle audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Movie / TV Show / Series
Demographics of Die wilden Kerle fans
| Metric | Value |
|---|---|
| Female | 65.1% |
| Male | 34.9% |
| Average age | 39.1 |
| Estimated audience size | 470,649 |
Audience persona
The typical Die wilden Kerle fan in Germany is more female, around 39.1 years old, with strong Sustainability tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 186,896 | 1.07× |
| Bayern | 131,666 | 1.02× |
| Baden-Württemberg | 101,072 | 0.93× |
| Niedersachsen | 87,340 | 1.12× |
| Hessen | 53,765 | 0.88× |
| Sachsen | 43,678 | 1.11× |
| Rheinland-Pfalz | 39,042 | 0.97× |
| Berlin | 32,017 | 0.89× |
| Schleswig-Holstein | 28,366 | 0.99× |
| Brandenburg | 26,800 | 1.08× |
| Sachsen-Anhalt | 24,209 | 1.17× |
| Thüringen | 22,264 | 1.09× |
| Mecklenburg-Vorpommern | 16,221 | 1.06× |
| Hamburg | 15,465 | 0.85× |
| Saarland | 9,110 | 0.93× |
| Bremen | 5,729 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.59× | Shopping |
| Progressive rock | 2.24× | Music & Radio |
| Saving | 1.9× | Business & Career |
| Este, Veneto | 3.02× | Travel & Leisure |
| Product design | 1.91× | Business & Career |
| Personalised Gifts | 1.89× | Home & Garden |
| Justice | 3.7× | Politics & Society |
| Škoda Kodiaq | 1.99× | Cars & Mobility |
| Esra Erol | 4.89× | Movies & TV |
| Snow White (Fables) | 1.83× | Literature |
| Natural rubber | 1.7× | Cars & Mobility |
| Goon | 3.84× | Movies & TV |
| Information sensitivity | 3.33× | Technology & Electronics |
| Home Delivery | 1.74× | Food & Beverages |
| Hightail | 6.8× | Technology & Electronics |
| Hauptschule | 4.66× | Kids & Family |
| Video izle | 2.02× | |
| Zagreb | 2.38× | Travel & Leisure |
| Ho, Ghana | 2.6× | Travel & Leisure |
| South Asian cuisine | 4.02× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.54 |
| LGBTQ+ Identity | OPEN | 1.36 |
| Sports Activity | POWER | 1.25 |
| Mindfulness | BALANCE | 1.2 |
| Creativity | OPEN | 1.15 |
| Early Adopter Mentality | POWER | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 76.5% |
| Austria | 7.5% |
| Switzerland | 5.3% |
See Die wilden Kerle audiences in other countries
More Kids & Family audiences in Germany
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Frequently asked questions
How many fans does Die wilden Kerle have in Germany?
Die wilden Kerle has an estimated audience of 470,649 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Die wilden Kerle fans?
65.1% of Die wilden Kerle fans are female, 34.9% are male, with an average age of 39.1 years.
Which brands do Die wilden Kerle fans like most?
Die wilden Kerle fans show strongest brand affinity for Rossmann (1.59×), Progressive rock (2.24×), and Saving (1.9×) over the country average.
Where do Die wilden Kerle fans live in Germany?
Die wilden Kerle fans in Germany are most concentrated in Nordrhein-Westfalen (reach 186,896), Bayern (reach 131,666), and Baden-Württemberg (reach 101,072). These three regions account for the largest share of the active audience.
What other brands do Die wilden Kerle fans also like?
Beyond Die wilden Kerle itself, the audience over-indexes on Progressive rock (2.24×), Saving (1.9×), Este, Veneto (3.02×), and Product design (1.91×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Die wilden Kerle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.