A data profile of the people who buy, follow and care about Die wilden Kerle in Germany — modelled from more than twelve digital signal sources. Die wilden Kerle has an estimated audience of 772,933 people in Germany.
The average Die wilden Kerle fan in Germany is 38.8 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include True Detective, Hugendubel, Vagabond (manga), with strongest over-indexing on True Detective (7.41× the country average).
Demographically, the Die wilden Kerle audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Quality Awareness, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Die wilden Kerle fan in Germany is more female, around 38.8 years old, with strong Quality Awareness tendencies and a notable affinity for True Detective.
The key figures that characterise the Die wilden Kerle profile in Germany.
65.7% are female, 34.3% are male, average age 38.8.
| Metric | Value |
|---|---|
| Female | 65.7% |
| Male | 34.3% |
| Average age | 38.8 |
| Estimated audience size | 772,933 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 20% | |
| 30-39 | 23% | |
| 40-49 | 22% | |
| 50+ | 17% |
of the worldwide Die wilden Kerle audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 78.9% |
| Austria | 7.8% |
| Switzerland | 5.4% |
Where the Die wilden Kerle audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen-Anhalt | ~20K | 1.17× | |
| 02 | Thüringen | ~20K | 1.12× | |
| 03 | Sachsen | ~40K | 1.11× | |
| 04 | Niedersachsen | ~90K | 1.09× | |
| 05 | Mecklenburg-Vorpommern | ~20K | 1.09× | |
| 06 | Brandenburg | ~30K | 1.07× | |
| 07 | Nordrhein-Westfalen | ~200K | 1.03× | |
| 08 | Schleswig-Holstein | ~30K | 1.01× | |
| 09 | Bayern | ~100K | 1.00× | |
| 10 | Saarland | ~10K | 1.00× | |
| 11 | Rheinland-Pfalz | ~40K | 0.97× | |
| 12 | Baden-Württemberg | ~100K | 0.90× | |
| 13 | Hessen | ~50K | 0.88× | |
| 14 | Berlin | ~30K | 0.86× | |
| 15 | Bremen | ~6K | 0.86× | |
| 16 | Hamburg | ~20K | 0.85× |
The strongest cross-interests of the Die wilden Kerle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jojo Moyes | Literature | 17.15× | ||
| 02 | Kiki's Delivery Service | Movies & TV | 16.97× | ||
| 03 | Vagabond (manga) | Literature | 15.94× | ||
| 04 | Teen drama | Movies & TV | 9.63× | ||
| 05 | True Detective | Movies & TV | 7.41× | ||
| 06 | Goodreads | Literature | 6.89× | ||
| 07 | Dylan O'Brien | Movies & TV | 6.00× | ||
| 08 | Winona Ryder | Movies & TV | 5.95× | ||
| 09 | Audible.com | Literature | 5.17× | ||
| 10 | Young-adult fiction | Literature | 5.16× | ||
| 11 | Hugendubel | Shopping | 4.85× | ||
| 12 | Patrick Swayze | Movies & TV | 4.68× | ||
| 13 | Non-fiction books | Literature | 4.61× | ||
| 14 | Crime fiction | Literature | 4.47× | ||
| 15 | Audiobook | Literature | 3.88× | ||
| 16 | Scooby-Doo | Movies & TV | 3.48× | ||
| 17 | Robert Redford | Movies & TV | 3.22× | ||
| 18 | Esso | Cars & Mobility | 2.45× | ||
| 19 | Harry Potter | Movies & TV | 1.67× | ||
| 20 | Tagesschau | Movies & TV | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.51× | |
| Mindfulness | BALANCE | 1.41× | |
| Sustainability | BALANCE | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.87× | |
| Price Sensitivity | PREMIUM | 0.88× | |
| Design Affinity | PREMIUM | 0.90× |
Die wilden Kerle has an estimated audience of 772,933 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
65.7% of Die wilden Kerle fans are female, 34.3% are male, with an average age of 38.8 years.
Die wilden Kerle fans show strongest brand affinity for True Detective (7.41×), Hugendubel (4.85×), and Vagabond (manga) (15.94×) over the country average.
Die wilden Kerle fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Die wilden Kerle itself, the audience over-indexes on Hugendubel (4.85×), Vagabond (manga) (15.94×), Winona Ryder (5.95×), and Audible.com (5.17×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Die wilden Kerle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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