Rascasse Audience Intelligence

Grails Audience in Germany

A data profile of the people who buy, follow and care about Grails in Germany — modelled from more than twelve digital signal sources. Grails has an estimated audience of 471,770 people in Germany.

#73among Rock in Germany#2379among Person in Germany#1417in Music & Radio

The average Grails fan in Germany is 36.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Maserati, Automobile repair shop, Luxury yacht, with strongest over-indexing on Maserati (7.16× the country average).

Demographically, the Grails audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Grails fan in Germany is more male, around 36.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Maserati.

Category: Music & Radio · Type: Person · Subtype: Rock

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Grails profile in Germany.

Audience size
472K
in Germany
Gender
41.9%♀
58.1% male
Age
36.7
average years
Country rank
#12314
Person in Germany
Fig. 01

Search interest · 12-month trend

-37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Grails fans

41.9% are female, 58.1% are male, average age 36.7.

Fig. 02

Gender split

41.9%
Female
58.1%
Male
Demographic split for Grails audience in Germany
MetricValue
Female41.9%
Male58.1%
Average age36.7
Estimated audience size471,770
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Grails audience in Germany
Age bracketShare%
16-1922%
20-2924%
30-3923%
40-4920%
50+12%
Fig. 04

Worldwide distribution

23.5%

of the worldwide Grails audience comes from Germany.

Worldwide audience distribution share by country for Grails
CountryShare
United States31.3%
Germany23.5%
Japan17.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Grails audience in Germany is strongest.

Fig. 05

Top regions by affinity

Grails fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~30K1.38×
02Bayern~100K1.32×
03Baden-Württemberg~80K1.23×
04Nordrhein-Westfalen~100K1.14×
05Hessen~40K1.09×
06Thüringen~10K1.01×
07Niedersachsen~50K0.99×
08Brandenburg~20K0.99×
09Saarland~6K0.98×
10Schleswig-Holstein~20K0.96×
11Hamburg~10K0.94×
12Sachsen-Anhalt~10K0.93×
13Sachsen~20K0.91×
14Mecklenburg-Vorpommern~8K0.87×
15Bremen~4K0.83×
16Berlin~20K0.75×
Fig. 06

Affinity by region

Affinity by region — Grails, Germany
0.75×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Grails audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Grails audience
#·InterestCategoryAffinity×
01KoenigseggCars & Mobility9.07×
02MaseratiCars & Mobility7.16×
03Porsche 911Cars & Mobility5.95×
04OmegaFashion & Accessoires5.79×
05BentleyCars & Mobility5.26×
06Aston MartinCars & Mobility5.07×
07Luxury yachtTravel & Leisure5.05×
08Automobile repair shopCars & Mobility4.80×
09CarcareCars & Mobility4.08×
10Motorcycle helmetCars & Mobility3.99×
11LamborghiniCars & Mobility3.90×
12Tesla MotorsCars & Mobility3.42×
13HatchbackCars & Mobility3.41×
14HyundaiCars & Mobility3.38×
15PorscheCars & Mobility2.98×
16Michael SchumacherSports2.96×
17Formula OneSports2.83×
18Used carCars & Mobility2.51×
19AutoScout24Cars & Mobility1.71×
20Luxury goodsFashion & Accessoires1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Grails audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Grails audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.00×
Quality AwarenessPREMIUM1.66×
Risk AppetiteTHRILL1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Grails audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.76×
ExtroversionTHRILL0.84×
Healthy LifestyleBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Grails have in Germany?

Grails has an estimated audience of 471,770 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Grails fans?

41.9% of Grails fans are female, 58.1% are male, with an average age of 36.7 years.

03

Which brands do Grails fans like most?

Grails fans show strongest brand affinity for Maserati (7.16×), Automobile repair shop (4.8×), and Luxury yacht (5.05×) over the country average.

04

Where do Grails fans live in Germany?

Grails fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Grails fans also like?

Beyond Grails itself, the audience over-indexes on Automobile repair shop (4.8×), Luxury yacht (5.05×), Carcare (4.08×), and Formula One (2.83×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Rock audiences in Germany

See Grails audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Grails. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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