Grails Audience in Germany
Grails has an estimated audience of 195,321 people in Germany. 28.8% are female, 71.2% are male, average age 35.5. Top brand affinities: Gil Ofarim, CAC 40, Progressive rock, Loincloth, Building insulation.
Top brand affinities include Gil Ofarim, CAC 40, Progressive rock, with strongest over-indexing on Gil Ofarim (2.45× the country average). Demographically, the Grails audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Luxury Orientation, Indulgence.
Category: Music & Radio · Type: Person · Subtype: Rock
Demographics of Grails fans
| Metric | Value |
|---|---|
| Female | 28.8% |
| Male | 71.2% |
| Average age | 35.5 |
| Estimated audience size | 195,321 |
Audience persona
The typical Grails fan in Germany is more male, around 35.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Gil Ofarim.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.45× | Music & Radio |
| CAC 40 | 2.02× | Business & Career |
| Progressive rock | 1.72× | Music & Radio |
| Loincloth | 2.94× | Fashion & Accessoires |
| Building insulation | 4.01× | Home & Garden |
| Acoustic music | 3.48× | Music & Radio |
| Handmade Gifts | 1.71× | Kids & Family |
| Buddy – The Buddy Holly Story | 4.02× | Music & Radio |
| Hypertext | 2.34× | Technology & Electronics |
| Home Delivery | 2.12× | Food & Beverages |
| Academy Award for Best Original Score | 7.2× | Movies & TV |
| Hundertwasserhaus | 4.01× | Travel & Leisure |
| Hammock camping | 5.15× | Travel & Leisure |
| Alaska | 2.59× | Travel & Leisure |
| Pumuckl | 4.17× | Movies & TV |
| Google Analytics | 1.6× | Internet & Social Media |
| Carrie (novel) | 3.47× | Literature |
| Apostrophe | 2.83× | Literature |
| Staycation | 2.15× | Home & Garden |
| Tuscany | 2.59× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.02 |
| Indulgence | JOY | 1.47 |
| DIY Mentality | THRILL | 1.24 |
| Early Adopter Mentality | POWER | 1.21 |
| Travelling | THRILL | 1.16 |
| Family Orientation | CONSERVATISM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.8% |
| Germany | 18.8% |
| Japan | 17.4% |
See Grails audiences in other countries
More Rock audiences in Germany
- Udo Lindenberg (3,120,690)
- Bruce Springsteen (2,945,157)
- Freddie Mercury (2,932,656)
- Tom Kaulitz (2,246,941)
- Ozzy Osbourne (2,210,174)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Grails. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.