Grails Audience in United States
Grails has an estimated audience of 351,832 people in United States. 28.7% are female, 71.3% are male, average age 38.2. Top brand affinities: Elsword, Naperville, Illinois, Tipsy Elves, La Opinión, Home construction.
Top brand affinities include Elsword, Naperville, Illinois, Tipsy Elves, with strongest over-indexing on Elsword (31.92× the country average). Demographically, the Grails audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Luxury Orientation, Family Orientation.
Category: Music & Radio · Type: Person · Subtype: Rock
Demographics of Grails fans
| Metric | Value |
|---|---|
| Female | 28.7% |
| Male | 71.3% |
| Average age | 38.2 |
| Estimated audience size | 351,832 |
Audience persona
The typical Grails fan in United States is more male, around 38.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Elsword.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 31.92× | Games |
| Naperville, Illinois | 13.25× | Travel & Leisure |
| Tipsy Elves | 15.87× | Shopping |
| La Opinión | 8.36× | News |
| Home construction | 1.59× | Home & Garden |
| N1 road (South Africa) | 3.8× | Travel & Leisure |
| Israel | 1.72× | Travel & Leisure |
| The Streets | 18.18× | Music & Radio |
| Acoustic music | 3.17× | Music & Radio |
| Hammock camping | 4.7× | Travel & Leisure |
| Notre Dame Fighting Irish football | 3.23× | Sports |
| Bank account | 1.52× | Business & Career |
| Academy Award for Best Original Score | 9.87× | Movies & TV |
| Wow! Wow! Wubbzy! | 4.32× | Movies & TV |
| Title Nine | 5.83× | Fashion & Accessoires |
| Hog Hunting | 1.81× | Sports |
| Iyanla Vanzant | 7.52× | Business & Career |
| Japanese domestic market | 2.47× | Politics & Society |
| JDSU | 1.55× | Business & Career |
| Equinix | 6.95× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.03 |
| Family Orientation | CONSERVATISM | 1.75 |
| LGBTQ+ Identity | OPEN | 1.57 |
| Indulgence | JOY | 1.53 |
| Early Adopter Mentality | POWER | 1.48 |
| Quality Awareness | PREMIUM | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.8% |
| Germany | 18.8% |
| Japan | 17.4% |
See Grails audiences in other countries
More Rock audiences in United States
- Thunder (band) (14,914,623)
- Journey (14,556,916)
- Angel (band) (13,030,600)
- Ozzy Osbourne (11,308,444)
- Lifetime (band) (10,352,100)
How to read this data
Audience size is the estimated number of people in United States who actively search for Grails. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.