Rascasse Audience Intelligence

Grails Audience in United States

A data profile of the people who buy, follow and care about Grails in United States — modelled from more than twelve digital signal sources. Grails has an estimated audience of 627,502 people in United States.

#233among Rock in United States#7578among Person in United States#4388in Music & Radio

The average Grails fan in United States is 38.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, North Carolina.

Top brand affinities include Maserati, Carcare, Jaguar Cars, with strongest over-indexing on Maserati (10.23× the country average).

Demographically, the Grails audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Indulgence, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Grails fan in United States is more male, around 38.2 years old, with strong Indulgence tendencies and a notable affinity for Maserati.

Category: Music & Radio · Type: Person · Subtype: Rock

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Grails profile in United States.

Audience size
628K
in United States
Gender
38.7%♀
61.3% male
Age
38.2
average years
Country rank
#31945
Person in United States
Fig. 01

Search interest · 12-month trend

-41%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Grails fans

38.7% are female, 61.3% are male, average age 38.2.

Fig. 02

Gender split

38.7%
Female
61.3%
Male
Demographic split for Grails audience in United States
MetricValue
Female38.7%
Male61.3%
Average age38.2
Estimated audience size627,502
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Grails audience in United States
Age bracketShare%
16-1920%
20-2922%
30-3921%
40-4919%
50+18%
Fig. 04

Worldwide distribution

31.3%

of the worldwide Grails audience comes from United States.

Worldwide audience distribution share by country for Grails
CountryShare
United States31.3%
Germany23.5%
Japan17.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Grails audience in United States is strongest.

Fig. 05

Top regions by affinity

Grails fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~60K3.05×
02Connecticut~20K2.23×
03California~200K2.07×
04Indiana~20K1.88×
05Florida~70K1.49×
06Washington, District of Columbia~3K1.27×
07Massachusetts~20K1.21×
08New York~40K1.11×
09Maryland~10K1.11×
10Virginia~20K1.05×
11Washington~10K1.05×
12New Jersey~20K1.04×
13Georgia~20K1.01×
14Delaware~2K1.01×
15Rhode Island~2K1.00×
16Oregon~8K0.99×
17Hawaii~3K0.99×
18Arizona~10K0.95×
19Nevada~6K0.95×
20Alaska~1K0.95×
21Vermont~1K0.95×
22Colorado~10K0.94×
23Louisiana~8K0.94×
24New Hampshire~3K0.93×
25Montana~2K0.93×
26North Dakota~1K0.92×
27Illinois~20K0.91×
28Wisconsin~10K0.91×
29South Carolina~10K0.91×
30Kansas~5K0.91×
31Utah~6K0.90×
32Maine~2K0.90×
33South Dakota~1K0.90×
34Idaho~3K0.89×
35West Virginia~3K0.88×
36Nebraska~3K0.87×
37Pennsylvania~20K0.86×
38New Mexico~3K0.85×
39Minnesota~8K0.84×
40Arkansas~5K0.84×
41Texas~50K0.83×
42Tennessee~10K0.83×
43Ohio~20K0.82×
44Michigan~20K0.82×
45Missouri~9K0.82×
46Kentucky~7K0.82×
47Oklahoma~6K0.82×
48Iowa~5K0.81×
49Mississippi~5K0.81×
50Alabama~8K0.79×
Fig. 06

Affinity by region

Affinity by region — Grails, United States
0.79×1.00×3.05×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Grails audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Grails audience
#·InterestCategoryAffinity×
01MaseratiCars & Mobility10.23×
02CarcareCars & Mobility5.96×
03BentleyCars & Mobility5.59×
04Family carCars & Mobility5.43×
05Auto showCars & Mobility5.08×
06Jaguar CarsCars & Mobility4.97×
07Antique carCars & Mobility4.94×
08Rolls-Royce Motor CarsCars & Mobility4.92×
09City carCars & Mobility4.81×
10Plug-in hybridCars & Mobility4.43×
11Lewis HamiltonSports4.43×
12Honda CivicCars & Mobility4.08×
13High-net-worth individualBusiness & Career4.01×
14Alfa RomeoCars & Mobility3.82×
15HatchbackCars & Mobility3.44×
16Used CarsCars & Mobility2.30×
17AutoZoneCars & Mobility1.93×
18Swimming poolSports1.82×
19ConcertsMusic & Radio1.62×
20TattoosFashion & Accessoires1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Grails audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Grails audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.90×
Family OrientationCONSERVATISM1.71×
Luxury OrientationPREMIUM1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Grails audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.79×
TraditionCONSERVATISM0.83×
SpiritualityBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Grails have in United States?

Grails has an estimated audience of 627,502 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Grails fans?

38.7% of Grails fans are female, 61.3% are male, with an average age of 38.2 years.

03

Which brands do Grails fans like most?

Grails fans show strongest brand affinity for Maserati (10.23×), Carcare (5.96×), and Jaguar Cars (4.97×) over the country average.

04

Where do Grails fans live in United States?

Grails fans in United States are most concentrated in California (reach ~200K), Florida (reach ~70K), and North Carolina (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Grails fans also like?

Beyond Grails itself, the audience over-indexes on Carcare (5.96×), Jaguar Cars (4.97×), Family car (5.43×), and Auto show (5.08×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Rock audiences in United States

See Grails audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Grails. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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