Hamlet Audience in Germany
Hamlet has an estimated audience of 815,782 people in Germany. 61.7% are female, 38.3% are male, average age 44.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gala, Fine art, Shopping, Design, Discount stores.
The average Hamlet fan in Germany is 44.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gala, Fine art, Shopping, with strongest over-indexing on Gala (3.15× the country average). Demographically, the Hamlet audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Individualism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Book / Manga / Comic
Demographics of Hamlet fans
| Metric | Value |
|---|---|
| Female | 61.7% |
| Male | 38.3% |
| Average age | 44.0 |
| Estimated audience size | 815,782 |
Audience persona
The typical Hamlet fan in Germany is more female, around 44.0 years old, with strong Individualism tendencies and a notable affinity for Gala.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 238,879 | 0.95× |
| Bayern | 150,335 | 0.81× |
| Baden-Württemberg | 129,435 | 0.82× |
| Berlin | 113,222 | 2.2× |
| Niedersachsen | 91,741 | 0.82× |
| Hessen | 84,944 | 0.97× |
| Sachsen | 60,035 | 1.06× |
| Rheinland-Pfalz | 45,772 | 0.79× |
| Thüringen | 39,935 | 1.36× |
| Schleswig-Holstein | 35,995 | 0.87× |
| Brandenburg | 31,138 | 0.87× |
| Hamburg | 26,721 | 1.03× |
| Sachsen-Anhalt | 22,822 | 0.77× |
| Mecklenburg-Vorpommern | 15,625 | 0.71× |
| Bremen | 12,979 | 1.32× |
| Saarland | 9,112 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gala | 3.15× | News |
| Fine art | 4.29× | Business & Career |
| Shopping | 1.66× | Shopping |
| Design | 1.69× | Home & Garden |
| Discount stores | 1.94× | Shopping |
| Beauty | 1.71× | Beauty & Wellness |
| Tchibo | 2.94× | Shopping |
| 1.67× | Internet & Social Media | |
| Cosmetics | 1.82× | Beauty & Wellness |
| Physical fitness | 1.7× | Sports |
| Fitness and wellness | 1.69× | Sports |
| Family | 1.75× | Kids & Family |
| YouTube | 1.61× | Movies & TV |
| Hotels | 1.85× | Travel & Leisure |
| Software | 1.59× | Technology & Electronics |
| Cooking | 1.69× | Food & Beverages |
| Furniture | 1.76× | Home & Garden |
| Rossmann | 2.05× | Shopping |
| Soccer | 1.61× | Sports |
| Physical exercise | 1.73× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 2.12 |
| Tradition | CONSERVATISM | 1.85 |
| Spirituality | BALANCE | 1.7 |
| Community Orientation | OPEN | 1.7 |
| Pet Ownership | JOY | 1.59 |
| Urban Lifestyle | OPEN | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.8% |
| United Kingdom | 10.2% |
| Germany | 6.1% |
See Hamlet audiences in other countries
More Literature audiences in Germany
- Wow! (comic) (7,931,188)
- Sex (book) (7,884,464)
- Kickers (4,939,939)
- K (anime) (2,946,505)
- The Guardian (novel) (1,434,625)
Frequently asked questions
How many fans does Hamlet have in Germany?
Hamlet has an estimated audience of 815,782 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hamlet fans?
61.7% of Hamlet fans are female, 38.3% are male, with an average age of 44.0 years.
Which brands do Hamlet fans like most?
Hamlet fans show strongest brand affinity for Gala (3.15×), Fine art (4.29×), and Shopping (1.66×) over the country average.
Where do Hamlet fans live in Germany?
Hamlet fans in Germany are most concentrated in Nordrhein-Westfalen (reach 238,879), Bayern (reach 150,335), and Baden-Württemberg (reach 129,435). These three regions account for the largest share of the active audience.
What other brands do Hamlet fans also like?
Beyond Hamlet itself, the audience over-indexes on Fine art (4.29×), Shopping (1.66×), Design (1.69×), and Discount stores (1.94×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hamlet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.