Hamlet Audience in Germany
A data profile of the people who buy, follow and care about Hamlet in Germany — modelled from more than twelve digital signal sources. Hamlet has an estimated audience of 1,183,269 people in Germany.
The average Hamlet fan in Germany is 44.0 years old, more female, and lives primarily in Baden-Württemberg.
The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern.
Top brand affinities include dB’s, Fine art, Shopping, with strongest over-indexing on dB’s (1.51× the country average).
Demographically, the Hamlet audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Creativity, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Hamlet fan in Germany is more female, around 44.0 years old, with strong Creativity tendencies and a notable affinity for dB’s.
At a glance
The key figures that characterise the Hamlet profile in Germany.
Search interest · 12-month trend
Demographics of Hamlet fans
61.7% are female, 38.3% are male, average age 44.0.
Gender split
| Metric | Value |
|---|---|
| Female | 61.7% |
| Male | 38.3% |
| Average age | 44.0 |
| Estimated audience size | 1,183,269 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 23% | |
| 40-49 | 28% | |
| 50+ | 27% |
Worldwide distribution
of the worldwide Hamlet audience comes from Germany.
| Country | Share |
|---|---|
| United States | 22.3% |
| United Kingdom | 9.4% |
| Germany | 7.9% |
Geography
Where the Hamlet audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baden-Württemberg | ~700K | 4.44× | |
| 02 | Berlin | ~100K | 2.78× | |
| 03 | Rheinland-Pfalz | ~100K | 2.37× | |
| 04 | Saarland | ~20K | 1.49× | |
| 05 | Bremen | ~10K | 1.17× | |
| 06 | Thüringen | ~30K | 1.07× | |
| 07 | Hamburg | ~30K | 1.00× | |
| 08 | Sachsen | ~50K | 0.92× | |
| 09 | Brandenburg | ~30K | 0.89× | |
| 10 | Hessen | ~80K | 0.87× | |
| 11 | Nordrhein-Westfalen | ~200K | 0.81× | |
| 12 | Bayern | ~200K | 0.81× | |
| 13 | Schleswig-Holstein | ~30K | 0.81× | |
| 14 | Sachsen-Anhalt | ~20K | 0.75× | |
| 15 | Niedersachsen | ~80K | 0.73× | |
| 16 | Mecklenburg-Vorpommern | ~20K | 0.72× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Hamlet audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fine art | Business & Career | 4.29× | ||
| 02 | Tchibo | Shopping | 2.94× | ||
| 03 | Rossmann | Shopping | 2.05× | ||
| 04 | Discount stores | Shopping | 1.94× | ||
| 05 | Hotels | Travel & Leisure | 1.85× | ||
| 06 | Cosmetics | Beauty & Wellness | 1.82× | ||
| 07 | Furniture | Home & Garden | 1.76× | ||
| 08 | Family | Kids & Family | 1.75× | ||
| 09 | Physical exercise | Sports | 1.73× | ||
| 10 | Beauty | Beauty & Wellness | 1.71× | ||
| 11 | Physical fitness | Sports | 1.70× | ||
| 12 | Design | Home & Garden | 1.69× | ||
| 13 | Fitness and wellness | Sports | 1.69× | ||
| 14 | Cooking | Food & Beverages | 1.69× | ||
| 15 | Internet & Social Media | 1.67× | |||
| 16 | Shopping | Shopping | 1.66× | ||
| 17 | YouTube | Movies & TV | 1.61× | ||
| 18 | Soccer | Sports | 1.61× | ||
| 19 | Software | Technology & Electronics | 1.59× | ||
| 20 | dB’s | Music & Radio | 1.51× |
Personality of the Hamlet audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.68× | |
| Price Sensitivity | PREMIUM | 1.61× | |
| Career Orientation | POWER | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.01× | |
| Mindfulness | BALANCE | 1.07× | |
| Pet Ownership | JOY | 1.07× |
Frequently asked questions
How many fans does Hamlet have in Germany?
Hamlet has an estimated audience of 1,183,269 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Hamlet fans?
61.7% of Hamlet fans are female, 38.3% are male, with an average age of 44.0 years.
Which brands do Hamlet fans like most?
Hamlet fans show strongest brand affinity for dB’s (1.51×), Fine art (4.29×), and Shopping (1.66×) over the country average.
Where do Hamlet fans live in Germany?
Hamlet fans in Germany are most concentrated in Baden-Württemberg (reach ~700K), Nordrhein-Westfalen (reach ~200K), and Bayern (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Hamlet fans also like?
Beyond Hamlet itself, the audience over-indexes on Fine art (4.29×), Shopping (1.66×), Design (1.69×), and Discount stores (1.94×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Hamlet audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hamlet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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