Rascasse Audience Intelligence

Hard Rock Cafe Audience in Germany

A data profile of the people who buy, follow and care about Hard Rock Cafe in Germany — modelled from more than twelve digital signal sources. Hard Rock Cafe has an estimated audience of 982,178 people in Germany.

#96among Concert venue in Germany#493among POI in Germany#654in Music & Radio

The average Hard Rock Cafe fan in Germany is 36.8 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Berlin.

Top brand affinities include Hard Rock Cafe, Bild, Germany, with strongest over-indexing on Hard Rock Cafe (115.59× the country average).

Demographically, the Hard Rock Cafe audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Tradition, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hard Rock Cafe fan in Germany is more male, around 36.8 years old, with strong Tradition tendencies and a notable affinity for Hard Rock Cafe.

Category: Music & Radio · Type: POI · Subtype: Concert venue

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hard Rock Cafe profile in Germany.

Audience size
982K
in Germany
Gender
44.6%♀
55.4% male
Age
36.8
average years
Country rank
#6651
POI in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hard Rock Cafe fans

44.6% are female, 55.4% are male, average age 36.8.

Fig. 02

Gender split

44.6%
Female
55.4%
Male
Demographic split for Hard Rock Cafe audience in Germany
MetricValue
Female44.6%
Male55.4%
Average age36.8
Estimated audience size982,178
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Hard Rock Cafe audience in Germany
Age bracketShare%
16-1926%
20-2920%
30-3920%
40-4919%
50+15%
Fig. 04

Worldwide distribution

5.6%

of the worldwide Hard Rock Cafe audience comes from Germany.

Worldwide audience distribution share by country for Hard Rock Cafe
CountryShare
United States41.6%
United Kingdom8.1%
Italy6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hard Rock Cafe audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hard Rock Cafe fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~200K3.71×
02Hamburg~60K2.48×
03Bayern~300K1.79×
04Nordrhein-Westfalen~200K1.11×
05Brandenburg~30K0.83×
06Hessen~50K0.67×
07Sachsen-Anhalt~20K0.65×
08Rheinland-Pfalz~30K0.63×
09Thüringen~20K0.60×
10Sachsen~30K0.58×
11Saarland~7K0.55×
12Bremen~5K0.55×
13Baden-Württemberg~80K0.54×
14Schleswig-Holstein~20K0.54×
15Mecklenburg-Vorpommern~10K0.53×
16Niedersachsen~50K0.51×
Fig. 06

Affinity by region

Affinity by region — Hard Rock Cafe, Germany
0.51×1.00×3.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hard Rock Cafe audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hard Rock Cafe audience
#·InterestCategoryAffinity×
01Hard Rock CafeFood & Beverages115.59×
02Hotel managerBusiness & Career3.81×
03ADACCars & Mobility2.61×
04Let's Dance (German TV series)Movies & TV2.48×
05Gute Zeiten, schlechte ZeitenMovies & TV2.43×
06EurowingsTravel & Leisure2.28×
07Müller (company)Food & Beverages2.26×
08BildNews2.08×
09ZDFMovies & TV1.99×
10LidlShopping1.79×
11WhatsAppInternet & Social Media1.74×
12KauflandShopping1.73×
13Deutsche BahnCars & Mobility1.70×
14Obi (store)Shopping1.67×
15AldiShopping1.62×
16EdekaShopping1.59×
17EBayShopping1.58×
18REWEShopping1.56×
19GermanyTravel & Leisure1.55×
20FC Bayern MunichSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hard Rock Cafe audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hard Rock Cafe audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.28×
Community OrientationOPEN1.25×
PatriotismCONSERVATISM1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hard Rock Cafe audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.88×
DIY MentalityTHRILL0.90×
CreativityOPEN0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hard Rock Cafe have in Germany?

Hard Rock Cafe has an estimated audience of 982,178 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Hard Rock Cafe fans?

44.6% of Hard Rock Cafe fans are female, 55.4% are male, with an average age of 36.8 years.

03

Which brands do Hard Rock Cafe fans like most?

Hard Rock Cafe fans show strongest brand affinity for Hard Rock Cafe (115.59×), Bild (2.08×), and Germany (1.55×) over the country average.

04

Where do Hard Rock Cafe fans live in Germany?

Hard Rock Cafe fans in Germany are most concentrated in Bayern (reach ~300K), Nordrhein-Westfalen (reach ~200K), and Berlin (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Hard Rock Cafe fans also like?

Beyond Hard Rock Cafe itself, the audience over-indexes on Bild (2.08×), Germany (1.55×), Müller (company) (2.26×), and FC Bayern Munich (1.52×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Hard Rock Cafe audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hard Rock Cafe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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