Hard Rock Cafe Audience in Germany
Hard Rock Cafe has an estimated audience of 1,037,866 people in Germany. 49.2% are female, 50.8% are male, average age 37.2. Top regions: Bayern, Nordrhein-Westfalen, Berlin. Top brand affinities: Hard Rock Cafe, Bild, Germany, Gala, Wetter.com.
The average Hard Rock Cafe fan in Germany is 37.2 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Berlin. Top brand affinities include Hard Rock Cafe, Bild, Germany, with strongest over-indexing on Hard Rock Cafe (115.59× the country average). Demographically, the Hard Rock Cafe audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Indulgence, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: POI · Subtype: Concert venue
Demographics of Hard Rock Cafe fans
| Metric | Value |
|---|---|
| Female | 49.2% |
| Male | 50.8% |
| Average age | 37.2 |
| Estimated audience size | 1,037,866 |
Audience persona
The typical Hard Rock Cafe fan in Germany is balanced, around 37.2 years old, with strong Indulgence tendencies and a notable affinity for Hard Rock Cafe.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 298,278 | 1.79× |
| Nordrhein-Westfalen | 249,275 | 1.1× |
| Berlin | 175,706 | 3.79× |
| Baden-Württemberg | 75,638 | 0.53× |
| Hamburg | 61,556 | 2.62× |
| Hessen | 51,765 | 0.65× |
| Niedersachsen | 49,104 | 0.49× |
| Rheinland-Pfalz | 32,281 | 0.62× |
| Sachsen | 29,316 | 0.58× |
| Brandenburg | 25,595 | 0.8× |
| Schleswig-Holstein | 19,165 | 0.51× |
| Sachsen-Anhalt | 16,117 | 0.6× |
| Thüringen | 14,403 | 0.54× |
| Mecklenburg-Vorpommern | 8,975 | 0.45× |
| Saarland | 6,015 | 0.47× |
| Bremen | 4,019 | 0.45× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hard Rock Cafe | 115.59× | Food & Beverages |
| Bild | 2.08× | News |
| Germany | 1.55× | Travel & Leisure |
| Gala | 2.13× | News |
| Wetter.com | 2.09× | Home & Garden |
| Lidl | 1.79× | Shopping |
| ADAC | 2.61× | Cars & Mobility |
| FC Bayern Munich | 1.52× | Sports |
| 1.74× | Internet & Social Media | |
| Let's Dance (German TV series) | 2.48× | Movies & TV |
| Obi (store) | 1.67× | Shopping |
| Eurowings | 2.28× | Travel & Leisure |
| Kaufland | 1.73× | Shopping |
| Gute Zeiten, schlechte Zeiten | 2.43× | Movies & TV |
| Bruce Springsteen | 4.11× | Music & Radio |
| Aldi | 1.62× | Shopping |
| Hotel manager | 3.81× | Business & Career |
| Deutsche Bahn | 1.7× | Cars & Mobility |
| ZDF | 1.99× | Movies & TV |
| REWE | 1.56× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.27 |
| Tradition | CONSERVATISM | 1.19 |
| Patriotism | CONSERVATISM | 1.15 |
| Travelling | THRILL | 1.13 |
| Luxury Orientation | PREMIUM | 1.08 |
| Sports Activity | POWER | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.0% |
| United Kingdom | 9.9% |
| Italy | 7.9% |
See Hard Rock Cafe audiences in other countries
More Concert venue audiences in Germany
- Berlin (12,078,121)
- Berlín (11,680,887)
- Marktplatz (6,533,799)
- Brandenburger Tor (6,404,974)
- Parkhaus (5,016,091)
Frequently asked questions
How many fans does Hard Rock Cafe have in Germany?
Hard Rock Cafe has an estimated audience of 1,037,866 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Hard Rock Cafe fans?
49.2% of Hard Rock Cafe fans are female, 50.8% are male, with an average age of 37.2 years.
Which brands do Hard Rock Cafe fans like most?
Hard Rock Cafe fans show strongest brand affinity for Hard Rock Cafe (115.59×), Bild (2.08×), and Germany (1.55×) over the country average.
Where do Hard Rock Cafe fans live in Germany?
Hard Rock Cafe fans in Germany are most concentrated in Bayern (reach 298,278), Nordrhein-Westfalen (reach 249,275), and Berlin (reach 175,706). These three regions account for the largest share of the active audience.
What other brands do Hard Rock Cafe fans also like?
Beyond Hard Rock Cafe itself, the audience over-indexes on Bild (2.08×), Germany (1.55×), Gala (2.13×), and Wetter.com (2.09×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hard Rock Cafe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.