Rascasse Audience Intelligence

Heute Journal Audience in Germany

A data profile of the people who buy, follow and care about Heute Journal in Germany — modelled from more than twelve digital signal sources. Heute Journal has an estimated audience of 530,172 people in Germany.

#50among TV show in Germany#576among Movie / TV Show / Series in Germany#1714in Movies & TV

The average Heute Journal fan in Germany is 33.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Transfermarkt, Tagesschau, Junge Freiheit, with strongest over-indexing on Transfermarkt (11.81× the country average).

Demographically, the Heute Journal audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Career Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Heute Journal fan in Germany is more female, around 33.4 years old, with strong Career Orientation tendencies and a notable affinity for Transfermarkt.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Heute Journal profile in Germany.

Audience size
530K
in Germany
Gender
55.4%♀
44.6% male
Age
33.4
average years
Country rank
#11195
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Heute Journal viewers

55.4% are female, 44.6% are male, average age 33.4.

Fig. 02

Gender split

55.4%
Female
44.6%
Male
Demographic split for Heute Journal audience in Germany
MetricValue
Female55.4%
Male44.6%
Average age33.4
Estimated audience size530,172
Fig. 03

Age distribution

Ø 33.4
average years
Age distribution of the Heute Journal audience in Germany
Age bracketShare%
16-1937%
20-2918%
30-3918%
40-4918%
50+9%
Fig. 04

Worldwide distribution

72.9%

of the worldwide Heute Journal audience comes from Germany.

Worldwide audience distribution share by country for Heute Journal
CountryShare
Germany72.9%
Italy2.7%
United States2.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Heute Journal audience in Germany is strongest.

Fig. 05

Top regions by affinity

Heute Journal fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~40K1.64×
02Hamburg~20K1.23×
03Baden-Württemberg~90K1.17×
04Rheinland-Pfalz~30K1.16×
05Bayern~100K1.14×
06Hessen~50K1.10×
07Bremen~5K1.10×
08Schleswig-Holstein~20K1.09×
09Nordrhein-Westfalen~100K1.02×
10Niedersachsen~50K0.99×
11Saarland~6K0.83×
12Thüringen~10K0.81×
13Brandenburg~10K0.78×
14Sachsen~20K0.74×
15Mecklenburg-Vorpommern~7K0.66×
16Sachsen-Anhalt~9K0.59×
Fig. 06

Affinity by region

Affinity by region — Heute Journal, Germany
0.59×1.00×1.64×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Heute Journal audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Heute Journal audience
#·InterestCategoryAffinity×
01Hochschule MünchenBusiness & Career20.95×
02TransfermarktSports11.81×
03Sahra WagenknechtPolitics & Society8.83×
04Holstein KielSports8.53×
05Eintracht BraunschweigSports7.98×
06Junge FreiheitNews7.09×
07Political scienceBusiness & Career6.38×
08DFB-PokalSports5.94×
09F.C. Hansa RostockSports5.61×
10Political partyPolitics & Society5.47×
11TagesschauMovies & TV4.48×
12Dynamo DresdenSports4.48×
13Spiegel OnlineNews4.01×
14Black Friday (shopping)Shopping3.86×
15ZDFMovies & TV3.65×
16SV Werder BremenSports3.64×
17Borussia DortmundSports2.78×
18FIFA World CupSports2.67×
19Outdoor recreationSports2.10×
20dB’sMusic & Radio1.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Heute Journal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Heute Journal audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.99×
Risk AppetiteTHRILL2.72×
Community OrientationOPEN2.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Heute Journal audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.08×
IndulgenceJOY0.43×
DIY MentalityTHRILL0.45×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Heute Journal have in Germany?

Heute Journal has an estimated audience of 530,172 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Heute Journal viewers?

55.4% of Heute Journal fans are female, 44.6% are male, with an average age of 33.4 years.

03

Which brands do Heute Journal fans like most?

Heute Journal fans show strongest brand affinity for Transfermarkt (11.81×), Tagesschau (4.48×), and Junge Freiheit (7.09×) over the country average.

04

Where do Heute Journal fans live in Germany?

Heute Journal fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Heute Journal fans also like?

Beyond Heute Journal itself, the audience over-indexes on Tagesschau (4.48×), Junge Freiheit (7.09×), FIFA World Cup (2.67×), and dB’s (1.92×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV show audiences in Germany

See Heute Journal audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Heute Journal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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