Heute Journal Audience in Germany
Heute Journal has an estimated audience of 559,372 people in Germany. 55.4% are female, 44.6% are male, average age 33.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Transfermarkt, Tagesschau, Borussia Dortmund, Spiegel Online, Holstein Kiel.
The average Heute Journal fan in Germany is 33.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Transfermarkt, Tagesschau, Borussia Dortmund, with strongest over-indexing on Transfermarkt (11.81× the country average). Demographically, the Heute Journal audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Career Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV show
Demographics of Heute Journal fans
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 33.4 |
| Estimated audience size | 559,372 |
Audience persona
The typical Heute Journal fan in Germany is more female, around 33.4 years old, with strong Career Orientation tendencies and a notable affinity for Transfermarkt.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 129,227 | 1.06× |
| Bayern | 104,180 | 1.16× |
| Baden-Württemberg | 89,872 | 1.18× |
| Niedersachsen | 53,376 | 0.98× |
| Hessen | 47,176 | 1.11× |
| Berlin | 42,112 | 1.68× |
| Rheinland-Pfalz | 31,822 | 1.14× |
| Schleswig-Holstein | 22,056 | 1.1× |
| Sachsen | 20,631 | 0.75× |
| Hamburg | 15,633 | 1.24× |
| Brandenburg | 13,694 | 0.79× |
| Thüringen | 11,221 | 0.79× |
| Sachsen-Anhalt | 7,891 | 0.54× |
| Mecklenburg-Vorpommern | 6,643 | 0.62× |
| Saarland | 5,495 | 0.8× |
| Bremen | 5,118 | 1.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Transfermarkt | 11.81× | Sports |
| Tagesschau | 4.48× | Movies & TV |
| Borussia Dortmund | 2.78× | Sports |
| Spiegel Online | 4.01× | News |
| Holstein Kiel | 8.53× | Sports |
| SV Werder Bremen | 3.64× | Sports |
| Hochschule München | 20.95× | Business & Career |
| Eintracht Braunschweig | 7.98× | Sports |
| Sahra Wagenknecht | 8.83× | Politics & Society |
| Political party | 5.47× | Politics & Society |
| Political science | 6.38× | Business & Career |
| Dynamo Dresden | 4.48× | Sports |
| DFB-Pokal | 5.94× | Sports |
| ZDF | 3.65× | Movies & TV |
| F.C. Hansa Rostock | 5.61× | Sports |
| Black Friday (shopping) | 3.86× | Shopping |
| Outdoor recreation | 2.1× | Sports |
| Tichys Einblick | 6.09× | Politics & Society |
| Job hunting | 4.05× | Business & Career |
| FIFA World Cup | 2.67× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.99 |
| Sustainability | BALANCE | 1.75 |
| LGBTQ+ Identity | OPEN | 1.43 |
| Risk Appetite | THRILL | 1.43 |
| Need for Security | CONSERVATISM | 1.31 |
| Pet Ownership | JOY | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 74.3% |
| Italy | 2.5% |
| Switzerland | 2.5% |
See Heute Journal audiences in other countries
More TV show audiences in Germany
- Sportschau (12,473,404)
- Storm of Love (5,856,999)
- Heute (4,908,452)
- Dahoam is Dahoam (3,769,462)
- Bauer sucht Frau (3,559,258)
Frequently asked questions
How many fans does Heute Journal have in Germany?
Heute Journal has an estimated audience of 559,372 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Heute Journal fans?
55.4% of Heute Journal fans are female, 44.6% are male, with an average age of 33.4 years.
Which brands do Heute Journal fans like most?
Heute Journal fans show strongest brand affinity for Transfermarkt (11.81×), Tagesschau (4.48×), and Borussia Dortmund (2.78×) over the country average.
Where do Heute Journal fans live in Germany?
Heute Journal fans in Germany are most concentrated in Nordrhein-Westfalen (reach 129,227), Bayern (reach 104,180), and Baden-Württemberg (reach 89,872). These three regions account for the largest share of the active audience.
What other brands do Heute Journal fans also like?
Beyond Heute Journal itself, the audience over-indexes on Tagesschau (4.48×), Borussia Dortmund (2.78×), Spiegel Online (4.01×), and Holstein Kiel (8.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Heute Journal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.