High School Musical Audience in Germany
High School Musical has an estimated audience of 275,905 people in Germany. 72.2% are female, 27.8% are male, average age 26.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gunzenhausen, Home Office, The Nice Guys, Combat sport, Personalised Gifts.
The average High School Musical fan in Germany is 26.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gunzenhausen, Home Office, The Nice Guys, with strongest over-indexing on Gunzenhausen (28.33× the country average). Demographically, the High School Musical audience skews more female with an average age of 26.1, and over-indexes on personality traits such as LGBTQ+ Identity, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of High School Musical fans
| Metric | Value |
|---|---|
| Female | 72.2% |
| Male | 27.8% |
| Average age | 26.1 |
| Estimated audience size | 275,905 |
Audience persona
The typical High School Musical fan in Germany is more female, around 26.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Gunzenhausen.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 73,306 | 1.21× |
| Bayern | 43,513 | 0.98× |
| Baden-Württemberg | 39,499 | 1.05× |
| Niedersachsen | 29,803 | 1.11× |
| Hessen | 21,702 | 1.03× |
| Rheinland-Pfalz | 13,946 | 1.01× |
| Berlin | 12,623 | 1.02× |
| Sachsen | 12,471 | 0.92× |
| Schleswig-Holstein | 10,554 | 1.07× |
| Brandenburg | 8,368 | 0.98× |
| Hamburg | 6,793 | 1.09× |
| Sachsen-Anhalt | 6,448 | 0.9× |
| Thüringen | 6,336 | 0.9× |
| Mecklenburg-Vorpommern | 4,634 | 0.88× |
| Saarland | 3,121 | 0.92× |
| Bremen | 2,172 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gunzenhausen | 28.33× | Travel & Leisure |
| Home Office | 2.21× | Business & Career |
| The Nice Guys | 9.18× | Movies & TV |
| Combat sport | 2.34× | Sports |
| Personalised Gifts | 2.93× | Home & Garden |
| Loincloth | 4.11× | Fashion & Accessoires |
| Mustard seed | 12.77× | Food & Beverages |
| Unique Gifts | 1.69× | Shopping |
| Progressive rock | 1.8× | Music & Radio |
| Goon | 6.81× | Movies & TV |
| Saving | 1.53× | Business & Career |
| Product design | 1.65× | Business & Career |
| DEFCON (video game) | 7.32× | Games |
| Birthday Gifts | 1.66× | Kids & Family |
| Racing | 1.79× | Cars & Mobility |
| Time (magazine) | 1.95× | News |
| perfect getaway | 12.33× | Movies & TV |
| Commercial mortgage | 1.72× | Business & Career |
| Bank account | 2.47× | Business & Career |
| Grace Slick | 7.15× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.59 |
| Convenience Orientation | PREMIUM | 1.48 |
| Pet Ownership | JOY | 1.41 |
| Tradition | CONSERVATISM | 1.41 |
| Sustainability | BALANCE | 1.26 |
| Creativity | OPEN | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.6% |
| Brazil | 9.6% |
| United Kingdom | 5.4% |
See High School Musical audiences in other countries
More Movies & TV audiences in Germany
- Harry Potter (28,862,674)
- Tagesschau (23,589,817)
- Euphoria (17,064,080)
- Batman (12,967,592)
- Sportschau (12,473,404)
Frequently asked questions
How many fans does High School Musical have in Germany?
High School Musical has an estimated audience of 275,905 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of High School Musical fans?
72.2% of High School Musical fans are female, 27.8% are male, with an average age of 26.1 years.
Which brands do High School Musical fans like most?
High School Musical fans show strongest brand affinity for Gunzenhausen (28.33×), Home Office (2.21×), and The Nice Guys (9.18×) over the country average.
Where do High School Musical fans live in Germany?
High School Musical fans in Germany are most concentrated in Nordrhein-Westfalen (reach 73,306), Bayern (reach 43,513), and Baden-Württemberg (reach 39,499). These three regions account for the largest share of the active audience.
What other brands do High School Musical fans also like?
Beyond High School Musical itself, the audience over-indexes on Home Office (2.21×), The Nice Guys (9.18×), Combat sport (2.34×), and Personalised Gifts (2.93×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for High School Musical. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.