Rascasse Audience Intelligence

High School Musical Audience in Germany

A data profile of the people who buy, follow and care about High School Musical in Germany — modelled from more than twelve digital signal sources. High School Musical has an estimated audience of 274,438 people in Germany.

#1147among Movie / TV Show / Series in Germany#3137in Movies & TV

The average High School Musical fan in Germany is 26.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Camp Rock, Despicable Me, Doraemon, with strongest over-indexing on Camp Rock (191.67× the country average).

Demographically, the High School Musical audience skews more female with an average age of 26.1, and over-indexes on personality traits such as Convenience Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical High School Musical fan in Germany is more female, around 26.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Camp Rock.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the High School Musical profile in Germany.

Audience size
274K
in Germany
Gender
72.2%♀
27.8% male
Age
26.1
average years
Country rank
#18521
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of High School Musical viewers

72.2% are female, 27.8% are male, average age 26.1.

Fig. 02

Gender split

72.2%
Female
27.8%
Male
Demographic split for High School Musical audience in Germany
MetricValue
Female72.2%
Male27.8%
Average age26.1
Estimated audience size274,438
Fig. 03

Age distribution

Ø 26.1
average years
Age distribution of the High School Musical audience in Germany
Age bracketShare%
16-1961%
20-2919%
30-3910%
40-497%
50+3%
Fig. 04

Worldwide distribution

4.3%

of the worldwide High School Musical audience comes from Germany.

Worldwide audience distribution share by country for High School Musical
CountryShare
United States30.5%
Brazil9.1%
United Kingdom5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the High School Musical audience in Germany is strongest.

Fig. 05

Top regions by affinity

High School Musical fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~70K1.17×
02Niedersachsen~30K1.10×
03Hamburg~7K1.08×
04Schleswig-Holstein~10K1.06×
05Baden-Württemberg~40K1.03×
06Rheinland-Pfalz~10K1.02×
07Hessen~20K1.01×
08Berlin~10K0.99×
09Brandenburg~8K0.98×
10Bayern~40K0.97×
11Saarland~3K0.97×
12Bremen~2K0.97×
13Sachsen~10K0.93×
14Sachsen-Anhalt~7K0.92×
15Thüringen~6K0.91×
16Mecklenburg-Vorpommern~5K0.91×
Fig. 06

Affinity by region

Affinity by region — High School Musical, Germany
0.91×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the High School Musical audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for High School Musical audience
#·InterestCategoryAffinity×
01Camp RockMovies & TV191.67×
02DoraemonLiterature77.53×
03Despicable MeMovies & TV46.68×
04TF1Movies & TV22.07×
05Ghost WhispererMovies & TV20.00×
06Descendants (2015 film)Movies & TV20.00×
07Snow White and the HuntsmanMovies & TV20.00×
08Paul WesleyMovies & TV19.18×
09Brenda SongFashion & Accessoires18.75×
10Polly PocketKids & Family17.90×
11Tokio HotelMusic & Radio14.27×
12ShrekMovies & TV14.25×
13Ronan KeatingMusic & Radio12.68×
14Dylan O'BrienMovies & TV12.43×
15Teddy bearKids & Family8.36×
16Dua LipaMusic & Radio7.19×
17Henry CavillMovies & TV5.98×
18Ligue 1Sports4.87×
19TikTokInternet & Social Media2.31×
20Harry PotterMovies & TV1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the High School Musical audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by High School Musical audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.99×
TraditionCONSERVATISM1.82×
MindfulnessBALANCE1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by High School Musical audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.73×
Luxury OrientationPREMIUM0.74×
Quality AwarenessPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does High School Musical have in Germany?

High School Musical has an estimated audience of 274,438 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of High School Musical viewers?

72.2% of High School Musical fans are female, 27.8% are male, with an average age of 26.1 years.

03

Which brands do High School Musical fans like most?

High School Musical fans show strongest brand affinity for Camp Rock (191.67×), Despicable Me (46.68×), and Doraemon (77.53×) over the country average.

04

Where do High School Musical fans live in Germany?

High School Musical fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do High School Musical fans also like?

Beyond High School Musical itself, the audience over-indexes on Despicable Me (46.68×), Doraemon (77.53×), Tokio Hotel (14.27×), and TF1 (22.07×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See High School Musical audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for High School Musical. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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