Rascasse Audience Intelligence

High School Musical Audience in United States

A data profile of the people who buy, follow and care about High School Musical in United States — modelled from more than twelve digital signal sources. High School Musical has an estimated audience of 1,949,089 people in United States.

#896among Movie / TV Show / Series in United States#2279in Movies & TV

The average High School Musical fan in United States is 25.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include International education, Haribo, Josh Brolin, with strongest over-indexing on International education (24.91× the country average).

Demographically, the High School Musical audience skews more female with an average age of 25.2, and over-indexes on personality traits such as Tradition, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical High School Musical fan in United States is more female, around 25.2 years old, with strong Tradition tendencies and a notable affinity for International education.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the High School Musical profile in United States.

Audience size
1.9M
in United States
Gender
78.5%♀
21.5% male
Age
25.2
average years
Country rank
#14531
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of High School Musical viewers

78.5% are female, 21.5% are male, average age 25.2.

Fig. 02

Gender split

78.5%
Female
21.5%
Male
Demographic split for High School Musical audience in United States
MetricValue
Female78.5%
Male21.5%
Average age25.2
Estimated audience size1,949,089
Fig. 03

Age distribution

Ø 25.2
average years
Age distribution of the High School Musical audience in United States
Age bracketShare%
16-1965%
20-2919%
30-398%
40-495%
50+3%
Fig. 04

Worldwide distribution

30.5%

of the worldwide High School Musical audience comes from United States.

Worldwide audience distribution share by country for High School Musical
CountryShare
United States30.5%
Brazil9.1%
United Kingdom5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the High School Musical audience in United States is strongest.

Fig. 05

Top regions by affinity

High School Musical fans by region: top regions in United States
#RegionReachAffinity×
01Utah~30K2.00×
02Texas~200K1.14×
03Missouri~40K1.14×
04Arkansas~20K1.14×
05Kansas~20K1.12×
06Georgia~70K1.10×
07Alabama~30K1.10×
08Tennessee~40K1.08×
09Oklahoma~20K1.08×
10Illinois~70K1.07×
11Mississippi~20K1.07×
12Indiana~40K1.06×
13Louisiana~30K1.06×
14Kentucky~30K1.05×
15Pennsylvania~70K1.04×
16New Jersey~50K1.03×
17Maryland~30K1.03×
18Nebraska~10K1.03×
19California~200K1.02×
20Florida~100K1.02×
21Arizona~40K1.02×
22Wisconsin~30K1.02×
23Connecticut~20K1.02×
24Massachusetts~40K1.01×
25Minnesota~30K1.01×
26Iowa~20K1.01×
27Idaho~10K1.01×
28Ohio~60K1.00×
29Michigan~50K0.99×
30South Carolina~30K0.99×
31New York~100K0.98×
32North Carolina~60K0.98×
33North Dakota~4K0.98×
34Delaware~5K0.97×
35Virginia~50K0.96×
36Nevada~20K0.94×
37Hawaii~8K0.94×
38Rhode Island~6K0.94×
39South Dakota~4K0.92×
40Washington~40K0.91×
41Colorado~30K0.91×
42New Mexico~9K0.90×
43Washington, District of Columbia~5K0.89×
44West Virginia~8K0.88×
45New Hampshire~7K0.85×
46Oregon~20K0.84×
47Alaska~3K0.80×
48Montana~4K0.78×
49Vermont~3K0.76×
50Maine~5K0.75×
Fig. 06

Affinity by region

Affinity by region — High School Musical, United States
0.75×1.00×2.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the High School Musical audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for High School Musical audience
#·InterestCategoryAffinity×
01HariboFood & Beverages31.27×
02International educationBusiness & Career24.91×
03Josh BrolinMovies & TV17.92×
04Anastasia Beverly HillsBeauty & Wellness15.56×
05Anthony MackieMovies & TV15.12×
06Doctor StrangeLiterature14.33×
07Guardians of the Galaxy (film)Movies & TV13.65×
08captain americaMovies & TV11.36×
09Black Panther (comics)Literature10.92×
10Folk musicMusic & Radio8.94×
11romantic comediesMovies & TV7.47×
12Nick Jr.Movies & TV7.30×
13Anne HathawayMovies & TV5.76×
14Hair ExtensionsBeauty & Wellness4.81×
15ConfectioneryFood & Beverages4.52×
16DiaryKids & Family3.99×
17Musical filmMovies & TV3.90×
18CandyFood & Beverages3.82×
19SupermanMovies & TV2.31×
20Consumer electronicsTechnology & Electronics1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the High School Musical audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by High School Musical audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM3.69×
Community OrientationOPEN2.13×
PatriotismCONSERVATISM1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by High School Musical audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.70×
TravellingTHRILL0.74×
Need for SecurityCONSERVATISM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does High School Musical have in United States?

High School Musical has an estimated audience of 1,949,089 people in United States, concentrated in California and Texas.

02

What is the gender split and age of High School Musical viewers?

78.5% of High School Musical fans are female, 21.5% are male, with an average age of 25.2 years.

03

Which brands do High School Musical fans like most?

High School Musical fans show strongest brand affinity for International education (24.91×), Haribo (31.27×), and Josh Brolin (17.92×) over the country average.

04

Where do High School Musical fans live in United States?

High School Musical fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do High School Musical fans also like?

Beyond High School Musical itself, the audience over-indexes on Haribo (31.27×), Josh Brolin (17.92×), Folk music (8.94×), and Guardians of the Galaxy (film) (13.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See High School Musical audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for High School Musical. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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