High School Musical Audience in United States

High School Musical logo

High School Musical has an estimated audience of 1,938,005 people in United States. 78.5% are female, 21.5% are male, average age 25.2. Top regions: California, Texas, Florida. Top brand affinities: Product design, UK garage, Jezebel (film), Combat sport, Isometric exercise.

The average High School Musical fan in United States is 25.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Product design, UK garage, Jezebel (film), with strongest over-indexing on Product design (4.42× the country average). Demographically, the High School Musical audience skews more female with an average age of 25.2, and over-indexes on personality traits such as LGBTQ+ Identity, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of High School Musical fans

Demographic split for High School Musical audience in United States
MetricValue
Female78.5%
Male21.5%
Average age25.2
Estimated audience size1,938,005

Audience persona

The typical High School Musical fan in United States is more female, around 25.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for High School Musical in United States
RegionReachAffinity
California226,1971.06×
Texas200,2901.2×
Florida141,6401.08×
New York111,5061.03×
Illinois74,3441.15×
Georgia68,0301.14×
Pennsylvania67,2941.03×
Ohio58,8530.99×
North Carolina58,1241×
New Jersey52,3821.06×
Michigan51,4801.02×
Virginia46,9690.99×
Arizona42,8121.08×
Tennessee42,2181.09×
Massachusetts39,8751.04×
Washington38,3750.99×
Indiana38,2001.08×
Missouri36,8611.18×
Utah35,2942.03×
Maryland35,0061.05×
Wisconsin29,6161.02×
South Carolina29,5121.01×
Colorado29,2760.96×
Alabama28,6391.06×
Minnesota28,2241.02×
Louisiana25,9091.04×
Kentucky24,7591.02×
Oklahoma22,3891.04×
Connecticut19,6831.01×
Oregon19,1780.86×
Arkansas18,2831.15×
Nevada18,0430.96×
Kansas16,4561.08×
Mississippi16,3911.03×
Iowa15,9521×
Idaho9,7051×
Nebraska9,0980.94×
New Mexico8,6890.89×
Hawaii7,9310.95×
West Virginia7,5170.83×
New Hampshire6,0210.79×
Rhode Island5,4730.89×
Washington, District of Columbia5,1050.88×
Delaware4,8850.91×
Maine4,8720.7×
Montana3,9240.73×
South Dakota3,8730.86×
North Dakota3,5320.89×
Alaska2,9930.72×
Vermont2,4240.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for High School Musical audience
BrandAffinityCategory
Product design4.42×Business & Career
UK garage10.5×Music & Radio
Jezebel (film)12.59×Movies & TV
Combat sport2.04×Sports
Isometric exercise9.43×Sports
Electrolyte4.85×Health
Cam Ward3.64×Sports
Urban Outfitters1.74×Shopping
Whataburger1.61×Food & Beverages
Vocal harmony3.92×Music & Radio
Voter registration3.56×Politics & Society
Bank account1.8×Business & Career
WCCO-TV5.51×Movies & TV
Mothercare2.28×Kids & Family
Ludo (board game)7.76×Games
Stamp collecting3.27×Home & Garden
JDSU2.05×Business & Career
Google Photos1.66×Technology & Electronics
Pro-Ject2.73×Music & Radio
Grinch2.47×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by High School Musical audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.68
TraditionCONSERVATISM2.08
Community OrientationOPEN1.56
Pet OwnershipJOY1.45
Early Adopter MentalityPOWER1.21
ExtroversionTHRILL1.19

Worldwide distribution

Worldwide audience distribution share by country for High School Musical
CountryShare
United States30.6%
Brazil9.6%
United Kingdom5.4%

See High School Musical audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does High School Musical have in United States?

High School Musical has an estimated audience of 1,938,005 people in United States, concentrated in California and Texas.

What is the gender split and age of High School Musical fans?

78.5% of High School Musical fans are female, 21.5% are male, with an average age of 25.2 years.

Which brands do High School Musical fans like most?

High School Musical fans show strongest brand affinity for Product design (4.42×), UK garage (10.5×), and Jezebel (film) (12.59×) over the country average.

Where do High School Musical fans live in United States?

High School Musical fans in United States are most concentrated in California (reach 226,197), Texas (reach 200,290), and Florida (reach 141,640). These three regions account for the largest share of the active audience.

What other brands do High School Musical fans also like?

Beyond High School Musical itself, the audience over-indexes on UK garage (10.5×), Jezebel (film) (12.59×), Combat sport (2.04×), and Isometric exercise (9.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for High School Musical. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.