Hit Radio Ohr Audience in Germany

Hit Radio Ohr has an estimated audience of 829,598 people in Germany. 52.0% are female, 48.0% are male, average age 42.6. Top regions: Baden-Württemberg, Bayern, Rheinland-Pfalz. Top brand affinities: KLIX (AM), Israel, Pillow, Stradivarius, Progressive rock.
The average Hit Radio Ohr fan in Germany is 42.6 years old, balanced, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Rheinland-Pfalz. Top brand affinities include KLIX (AM), Israel, Pillow, with strongest over-indexing on KLIX (AM) (4.98× the country average). Demographically, the Hit Radio Ohr audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Price Sensitivity, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Radio Station
Demographics of Hit Radio Ohr fans
| Metric | Value |
|---|---|
| Female | 52.0% |
| Male | 48.0% |
| Average age | 42.6 |
| Estimated audience size | 829,598 |
Audience persona
The typical Hit Radio Ohr fan in Germany is balanced, around 42.6 years old, with strong Price Sensitivity tendencies and a notable affinity for KLIX (AM).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 622,199 | 13.66× |
| Bayern | 20,765 | 0.16× |
| Rheinland-Pfalz | 20,183 | 0.49× |
| Nordrhein-Westfalen | 18,364 | 0.1× |
| Hessen | 17,905 | 0.28× |
| Niedersachsen | 8,228 | 0.1× |
| Berlin | 5,474 | 0.15× |
| Sachsen | 3,607 | 0.09× |
| Schleswig-Holstein | 3,595 | 0.12× |
| Hamburg | 2,351 | 0.13× |
| Thüringen | 2,252 | 0.11× |
| Bremen | 1,876 | 0.26× |
| Saarland | 1,865 | 0.18× |
| Brandenburg | 1,284 | 0.05× |
| Mecklenburg-Vorpommern | 1,171 | 0.07× |
| Sachsen-Anhalt | 1,019 | 0.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| KLIX (AM) | 4.98× | Music & Radio |
| Israel | 3.8× | Travel & Leisure |
| Pillow | 2.15× | Home & Garden |
| Stradivarius | 1.93× | Shopping |
| Progressive rock | 1.85× | Music & Radio |
| Preacher (comics) | 5.83× | Literature |
| Jack White | 1.57× | Movies & TV |
| Time (magazine) | 1.6× | News |
| Hobby Lobby | 4.61× | Home & Garden |
| Home Delivery | 1.84× | Food & Beverages |
| Hormones: The Series | 5.02× | Movies & TV |
| Hudson, New York | 3.21× | Travel & Leisure |
| Oliver Kahn | 1.79× | Sports |
| Pediatric Hematology and Oncology | 4.32× | Health |
| Howth | 3.89× | Travel & Leisure |
| Golem | 1.51× | Technology & Electronics |
| Neon Genesis Evangelion (manga) | 3.13× | Literature |
| Cynthia Erivo | 1.97× | Movies & TV |
| Moroccan riad | 2.69× | Politics & Society |
| Scratching post | 2.54× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 2.05 |
| LGBTQ+ Identity | OPEN | 1.61 |
| Tradition | CONSERVATISM | 1.32 |
| Pet Ownership | JOY | 1.31 |
| Community Orientation | OPEN | 1.3 |
| Sports Activity | POWER | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 97.6% |
| France | 0.9% |
| Spain | 0.2% |
See Hit Radio Ohr audiences in other countries
More Music & Radio audiences in Germany
- WWWQ (8,269,951)
- WDR 4 (3,017,998)
- Radio Bollerwagen (2,683,136)
- Radio Bob (2,417,155)
- NDR 2 (2,261,911)
Frequently asked questions
How many fans does Hit Radio Ohr have in Germany?
Hit Radio Ohr has an estimated audience of 829,598 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Hit Radio Ohr fans?
52.0% of Hit Radio Ohr fans are female, 48.0% are male, with an average age of 42.6 years.
Which brands do Hit Radio Ohr fans like most?
Hit Radio Ohr fans show strongest brand affinity for KLIX (AM) (4.98×), Israel (3.8×), and Pillow (2.15×) over the country average.
Where do Hit Radio Ohr fans live in Germany?
Hit Radio Ohr fans in Germany are most concentrated in Baden-Württemberg (reach 622,199), Bayern (reach 20,765), and Rheinland-Pfalz (reach 20,183). These three regions account for the largest share of the active audience.
What other brands do Hit Radio Ohr fans also like?
Beyond Hit Radio Ohr itself, the audience over-indexes on Israel (3.8×), Pillow (2.15×), Stradivarius (1.93×), and Progressive rock (1.85×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hit Radio Ohr. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.