Hit Radio Ohr Audience in Germany

Hit Radio Ohr has an estimated audience of 829,598 people in Germany. 52.0% are female, 48.0% are male, average age 42.6. Top regions: Baden-Württemberg, Bayern, Rheinland-Pfalz. Top brand affinities: Tagesschau, Livemusic, Sex and the City, Pokémon, Pets.

The average Hit Radio Ohr fan in Germany is 42.6 years old, balanced, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Rheinland-Pfalz. Top brand affinities include Tagesschau, Livemusic, Sex and the City, with strongest over-indexing on Tagesschau (2.42× the country average). Demographically, the Hit Radio Ohr audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Price Sensitivity, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Music & Radio · Type: Radio Station

Demographics of Hit Radio Ohr fans

Demographic split for Hit Radio Ohr audience in Germany
MetricValue
Female52.0%
Male48.0%
Average age42.6
Estimated audience size829,598

Audience persona

The typical Hit Radio Ohr fan in Germany is balanced, around 42.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Tagesschau.

Top regions in Germany

Top regions ranked by reach for Hit Radio Ohr in Germany
RegionReachAffinity
Baden-Württemberg622,19913.66×
Bayern20,7650.16×
Rheinland-Pfalz20,1830.49×
Nordrhein-Westfalen18,3640.1×
Hessen17,9050.28×
Niedersachsen8,2280.1×
Berlin5,4740.15×
Sachsen3,6070.09×
Schleswig-Holstein3,5950.12×
Hamburg2,3510.13×
Thüringen2,2520.11×
Bremen1,8760.26×
Saarland1,8650.18×
Brandenburg1,2840.05×
Mecklenburg-Vorpommern1,1710.07×
Sachsen-Anhalt1,0190.05×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hit Radio Ohr audience
BrandAffinityCategory
Tagesschau2.42×Movies & TV
Livemusic3.19×Music & Radio
Sex and the City3.45×Movies & TV
Pokémon3.6×Games
Pets1.57×Pets & Animals
Italo disco6.97×Music & Radio
Suzi Quatro6.3×Music & Radio
Rod Stewart5.66×Music & Radio
Vacations2.13×Travel & Leisure
Bryan Adams6.34×Music & Radio
Breaking news2.16×Movies & TV
Automobiles1.53×Cars & Mobility
Spice Girls8.23×Music & Radio
Western Union2.81×Business & Career
German language1.93×Politics & Society
North Rhine-Westphalia1.72×Travel & Leisure
Westdeutscher Rundfunk2.38×Movies & TV
Dua Lipa4.33×Music & Radio
Hygiene2.04×Beauty & Wellness
Satire2.68×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hit Radio Ohr audience
TraitClusterScore
Price SensitivityPREMIUM2.05
LGBTQ+ IdentityOPEN1.61
TraditionCONSERVATISM1.32
Pet OwnershipJOY1.31
Community OrientationOPEN1.3
Sports ActivityPOWER1.28

Worldwide distribution

Worldwide audience distribution share by country for Hit Radio Ohr
CountryShare
Germany97.6%
France0.9%
Spain0.2%

See Hit Radio Ohr audiences in other countries

More Music & Radio audiences in Germany

Frequently asked questions

How many fans does Hit Radio Ohr have in Germany?

Hit Radio Ohr has an estimated audience of 829,598 people in Germany, concentrated in Baden-Württemberg and Bayern.

What is the gender split and age of Hit Radio Ohr fans?

52.0% of Hit Radio Ohr fans are female, 48.0% are male, with an average age of 42.6 years.

Which brands do Hit Radio Ohr fans like most?

Hit Radio Ohr fans show strongest brand affinity for Tagesschau (2.42×), Livemusic (3.19×), and Sex and the City (3.45×) over the country average.

Where do Hit Radio Ohr fans live in Germany?

Hit Radio Ohr fans in Germany are most concentrated in Baden-Württemberg (reach 622,199), Bayern (reach 20,765), and Rheinland-Pfalz (reach 20,183). These three regions account for the largest share of the active audience.

What other brands do Hit Radio Ohr fans also like?

Beyond Hit Radio Ohr itself, the audience over-indexes on Livemusic (3.19×), Sex and the City (3.45×), Pokémon (3.6×), and Pets (1.57×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hit Radio Ohr. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.