hr3 Audience in Germany
hr3 has an estimated audience of 521,720 people in Germany. 59.6% are female, 40.4% are male, average age 41.7. Top regions: Hessen, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Rossmann, Home Office, Saving, Jack White, Time (magazine).
The average hr3 fan in Germany is 41.7 years old, more female, and lives primarily in Hessen. The audience is concentrated in Hessen, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Rossmann, Home Office, Saving, with strongest over-indexing on Rossmann (1.76× the country average). Demographically, the hr3 audience skews more female with an average age of 41.7, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Radio Station
Demographics of hr3 fans
| Metric | Value |
|---|---|
| Female | 59.6% |
| Male | 40.4% |
| Average age | 41.7 |
| Estimated audience size | 521,720 |
Audience persona
The typical hr3 fan in Germany is more female, around 41.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hessen | 391,291 | 11.6× |
| Nordrhein-Westfalen | 33,011 | 0.29× |
| Baden-Württemberg | 27,657 | 0.39× |
| Bayern | 26,523 | 0.32× |
| Rheinland-Pfalz | 26,363 | 1.01× |
| Niedersachsen | 18,691 | 0.37× |
| Thüringen | 9,131 | 0.69× |
| Sachsen | 3,882 | 0.15× |
| Berlin | 3,329 | 0.14× |
| Schleswig-Holstein | 3,199 | 0.17× |
| Hamburg | 2,494 | 0.21× |
| Brandenburg | 1,915 | 0.12× |
| Saarland | 1,405 | 0.22× |
| Sachsen-Anhalt | 1,356 | 0.1× |
| Mecklenburg-Vorpommern | 1,245 | 0.13× |
| Bremen | 446 | 0.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.76× | Shopping |
| Home Office | 1.73× | Business & Career |
| Saving | 1.53× | Business & Career |
| Jack White | 1.65× | Movies & TV |
| Time (magazine) | 1.53× | News |
| Emperor Entertainment Group | 2.26× | Business & Career |
| Oliver Kahn | 2.05× | Sports |
| Granola | 5.03× | Food & Beverages |
| New Era (Namibia) | 2.03× | News |
| Ho, Ghana | 1.96× | Travel & Leisure |
| Gloria | 2.03× | Music & Radio |
| Carrie (novel) | 2.44× | Literature |
| Bully (2011 film) | 2.52× | Movies & TV |
| Competitive dance | 2.17× | Sports |
| Gush Katif | 6.53× | Travel & Leisure |
| Homesteading | 2.38× | Home & Garden |
| Information sensitivity | 1.93× | Technology & Electronics |
| Volvo V60 | 1.71× | Cars & Mobility |
| Scratching post | 2.09× | Pets & Animals |
| Buddy – The Buddy Holly Story | 1.72× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.53 |
| Pet Ownership | JOY | 1.21 |
| Healthy Lifestyle | BALANCE | 1.05 |
| Community Orientation | OPEN | 1.04 |
| Convenience Orientation | PREMIUM | 1.02 |
| Sports Activity | POWER | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 97.1% |
| United States | 1.2% |
| Austria | 0.7% |
See hr3 audiences in other countries
More Music & Radio audiences in Germany
- WWWQ (8,269,951)
- WDR 4 (3,017,998)
- Radio Bollerwagen (2,683,136)
- Radio Bob (2,417,155)
- NDR 2 (2,261,911)
Frequently asked questions
How many fans does hr3 have in Germany?
hr3 has an estimated audience of 521,720 people in Germany, concentrated in Hessen and Nordrhein-Westfalen.
What is the gender split and age of hr3 fans?
59.6% of hr3 fans are female, 40.4% are male, with an average age of 41.7 years.
Which brands do hr3 fans like most?
hr3 fans show strongest brand affinity for Rossmann (1.76×), Home Office (1.73×), and Saving (1.53×) over the country average.
Where do hr3 fans live in Germany?
hr3 fans in Germany are most concentrated in Hessen (reach 391,291), Nordrhein-Westfalen (reach 33,011), and Baden-Württemberg (reach 27,657). These three regions account for the largest share of the active audience.
What other brands do hr3 fans also like?
Beyond hr3 itself, the audience over-indexes on Home Office (1.73×), Saving (1.53×), Jack White (1.65×), and Time (magazine) (1.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for hr3. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.