Rascasse Audience Intelligence

hr3 Audience in Germany

A data profile of the people who buy, follow and care about hr3 in Germany — modelled from more than twelve digital signal sources. hr3 has an estimated audience of 518,715 people in Germany.

#46among Radio Station in Germany#1281in Music & Radio

The average hr3 fan in Germany is 41.7 years old, more female, and lives primarily in Hessen.

The audience is concentrated in Hessen, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Roland Kaiser, Müller (company), SV Darmstadt 98, with strongest over-indexing on Roland Kaiser (5.72× the country average).

Demographically, the hr3 audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Tradition, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical hr3 fan in Germany is more female, around 41.7 years old, with strong Tradition tendencies and a notable affinity for Roland Kaiser.

Category: Music & Radio · Type: Radio Station

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the hr3 profile in Germany.

Audience size
519K
in Germany
Gender
59.6%♀
40.4% male
Age
41.7
average years
Country rank
#11399
Radio Station in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of hr3 fans

59.6% are female, 40.4% are male, average age 41.7.

Fig. 02

Gender split

59.6%
Female
40.4%
Male
Demographic split for hr3 audience in Germany
MetricValue
Female59.6%
Male40.4%
Average age41.7
Estimated audience size518,715
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the hr3 audience in Germany
Age bracketShare%
16-1911%
20-2918%
30-3924%
40-4928%
50+19%
Fig. 04

Worldwide distribution

97.1%

of the worldwide hr3 audience comes from Germany.

Worldwide audience distribution share by country for hr3
CountryShare
Germany97.1%
United States1.3%
Austria0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the hr3 audience in Germany is strongest.

Fig. 05

Top regions by affinity

hr3 fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~400K11.65×
02Rheinland-Pfalz~20K0.89×
03Thüringen~10K0.74×
04Bremen~3K0.71×
05Saarland~3K0.52×
06Mecklenburg-Vorpommern~5K0.50×
07Sachsen-Anhalt~6K0.47×
08Baden-Württemberg~30K0.41×
09Niedersachsen~20K0.40×
10Brandenburg~6K0.39×
11Schleswig-Holstein~7K0.37×
12Bayern~30K0.34×
13Hamburg~4K0.34×
14Sachsen~8K0.30×
15Nordrhein-Westfalen~30K0.29×
16Berlin~6K0.26×
Fig. 06

Affinity by region

Affinity by region — hr3, Germany
0.26×1.00×11.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the hr3 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for hr3 audience
#·InterestCategoryAffinity×
01HisenseTechnology & Electronics12.33×
02LotteMusic & Radio12.33×
03SV Darmstadt 98Sports8.68×
04Jürgen DrewsMusic & Radio7.98×
05Self storageHome & Garden7.50×
06Yvonne CatterfeldMusic & Radio7.38×
07Rea GarveyMusic & Radio6.84×
08Five GuysFood & Beverages6.73×
09SpVgg Greuther FürthSports5.83×
10Johannes OerdingMusic & Radio5.80×
11Roland KaiserMusic & Radio5.72×
12Udo JürgensMusic & Radio5.22×
13ZDF-FernsehgartenMovies & TV4.90×
14Frauen-BundesligaSports4.78×
15Maite KellyMusic & Radio4.72×
16Matthias ReimMusic & Radio4.64×
17Müller (company)Food & Beverages2.63×
18HugendubelShopping2.50×
19ZDFMovies & TV2.09×
20TagesschauMovies & TV1.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the hr3 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by hr3 audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.51×
Convenience OrientationPREMIUM1.42×
Community OrientationOPEN1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by hr3 audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.71×
Price SensitivityPREMIUM0.76×
SustainabilityBALANCE0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does hr3 have in Germany?

hr3 has an estimated audience of 518,715 people in Germany, concentrated in Hessen and Nordrhein-Westfalen.

02

What is the gender split and age of hr3 fans?

59.6% of hr3 fans are female, 40.4% are male, with an average age of 41.7 years.

03

Which brands do hr3 fans like most?

hr3 fans show strongest brand affinity for Roland Kaiser (5.72×), Müller (company) (2.63×), and SV Darmstadt 98 (8.68×) over the country average.

04

Where do hr3 fans live in Germany?

hr3 fans in Germany are most concentrated in Hessen (reach ~400K), Nordrhein-Westfalen (reach ~30K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do hr3 fans also like?

Beyond hr3 itself, the audience over-indexes on Müller (company) (2.63×), SV Darmstadt 98 (8.68×), Jürgen Drews (7.98×), and Hisense (12.33×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in Germany

See hr3 audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for hr3. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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