Ikarus Festival Audience in Germany
Ikarus Festival has an estimated audience of 363,960 people in Germany. 49.5% are female, 50.5% are male, average age 36.2. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Home construction, The Streets, myDealZ, Progressive rock, Iwi.
The average Ikarus Festival fan in Germany is 36.2 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Home construction, The Streets, myDealZ, with strongest over-indexing on Home construction (2.25× the country average). Demographically, the Ikarus Festival audience skews balanced with an average age of 36.2, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Event · Subtype: Music festival
Demographics of Ikarus Festival fans
| Metric | Value |
|---|---|
| Female | 49.5% |
| Male | 50.5% |
| Average age | 36.2 |
| Estimated audience size | 363,960 |
Audience persona
The typical Ikarus Festival fan in Germany is balanced, around 36.2 years old, with strong Sustainability tendencies and a notable affinity for Home construction.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 271,316 | 4.64× |
| Baden-Württemberg | 204,332 | 4.11× |
| Nordrhein-Westfalen | 46,666 | 0.59× |
| Hessen | 24,564 | 0.89× |
| Niedersachsen | 16,339 | 0.46× |
| Rheinland-Pfalz | 15,287 | 0.84× |
| Sachsen | 10,363 | 0.58× |
| Berlin | 9,772 | 0.6× |
| Hamburg | 5,025 | 0.61× |
| Thüringen | 4,557 | 0.49× |
| Schleswig-Holstein | 4,492 | 0.34× |
| Brandenburg | 3,619 | 0.32× |
| Sachsen-Anhalt | 3,463 | 0.37× |
| Saarland | 2,478 | 0.55× |
| Mecklenburg-Vorpommern | 2,317 | 0.33× |
| Bremen | 849 | 0.27× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home construction | 2.25× | Home & Garden |
| The Streets | 28.34× | Music & Radio |
| myDealZ | 5.56× | Shopping |
| Progressive rock | 2.32× | Music & Radio |
| Iwi | 24.58× | |
| Gil Ofarim | 1.69× | Music & Radio |
| Haaretz הארץ | 4.85× | News |
| KLIX (AM) | 1.74× | Music & Radio |
| Home Delivery | 1.74× | Food & Beverages |
| Loincloth | 1.8× | Fashion & Accessoires |
| Magazine (band) | 2.77× | Music & Radio |
| Buddy – The Buddy Holly Story | 2.47× | Music & Radio |
| Building insulation | 2.18× | Home & Garden |
| Piz Buin | 4.24× | Beauty & Wellness |
| Coimbra Fado | 8.36× | Music & Radio |
| N'Golo Kanté | 2.41× | Sports |
| Alaska | 1.58× | Travel & Leisure |
| Oliver Kahn | 1.59× | Sports |
| Goosebumps (film) | 4× | Movies & TV |
| Information sensitivity | 2.24× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.29 |
| Early Adopter Mentality | POWER | 1.25 |
| Sports Activity | POWER | 1.19 |
| Urban Lifestyle | OPEN | 1.13 |
| Design Affinity | PREMIUM | 1.1 |
| Indulgence | JOY | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 78.8% |
| Switzerland | 9.6% |
| Austria | 5.3% |
See Ikarus Festival audiences in other countries
More Music festival audiences in Germany
- Eurovision Song Contest (3,766,576)
- Rock am Ring (1,639,833)
- Wacken Open Air (1,467,256)
- Lollapalooza (1,266,723)
- Rock im Park (1,223,855)
Frequently asked questions
How many fans does Ikarus Festival have in Germany?
Ikarus Festival has an estimated audience of 363,960 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Ikarus Festival fans?
49.5% of Ikarus Festival fans are female, 50.5% are male, with an average age of 36.2 years.
Which brands do Ikarus Festival fans like most?
Ikarus Festival fans show strongest brand affinity for Home construction (2.25×), The Streets (28.34×), and myDealZ (5.56×) over the country average.
Where do Ikarus Festival fans live in Germany?
Ikarus Festival fans in Germany are most concentrated in Bayern (reach 271,316), Baden-Württemberg (reach 204,332), and Nordrhein-Westfalen (reach 46,666). These three regions account for the largest share of the active audience.
What other brands do Ikarus Festival fans also like?
Beyond Ikarus Festival itself, the audience over-indexes on The Streets (28.34×), myDealZ (5.56×), Progressive rock (2.32×), and Iwi (24.58×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ikarus Festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.