A data profile of the people who buy, follow and care about Investigation Discovery in Germany — modelled from more than twelve digital signal sources. Investigation Discovery has an estimated audience of 347,765 people in Germany.
The average Investigation Discovery fan in Germany is 38.5 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include True crime, Crime fiction, Hugendubel, with strongest over-indexing on True crime (56.52× the country average).
Demographically, the Investigation Discovery audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Investigation Discovery fan in Germany is more female, around 38.5 years old, with strong Patriotism tendencies and a notable affinity for True crime.
The key figures that characterise the Investigation Discovery profile in Germany.
57.0% are female, 43.0% are male, average age 38.5.
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 38.5 |
| Estimated audience size | 347,765 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 25% | |
| 30-39 | 30% | |
| 40-49 | 24% | |
| 50+ | 10% |
of the worldwide Investigation Discovery audience comes from Germany.
| Country | Share |
|---|---|
| United States | 42.5% |
| Germany | 4.8% |
| United Kingdom | 4.8% |
Where the Investigation Discovery audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~30K | 1.23× | |
| 02 | Niedersachsen | ~40K | 1.15× | |
| 03 | Bayern | ~60K | 1.13× | |
| 04 | Baden-Württemberg | ~50K | 1.12× | |
| 05 | Sachsen-Anhalt | ~9K | 1.04× | |
| 06 | Bremen | ~3K | 1.04× | |
| 07 | Rheinland-Pfalz | ~20K | 1.02× | |
| 08 | Berlin | ~20K | 1.02× | |
| 09 | Brandenburg | ~10K | 1.01× | |
| 10 | Thüringen | ~9K | 1.01× | |
| 11 | Nordrhein-Westfalen | ~80K | 1.00× | |
| 12 | Schleswig-Holstein | ~10K | 0.96× | |
| 13 | Sachsen | ~20K | 0.95× | |
| 14 | Hamburg | ~7K | 0.91× | |
| 15 | Saarland | ~3K | 0.82× | |
| 16 | Mecklenburg-Vorpommern | ~5K | 0.80× |
The strongest cross-interests of the Investigation Discovery audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | True crime | Movies & TV | 56.52× | ||
| 02 | Cracked (magazine) | Internet & Social Media | 44.60× | ||
| 03 | Military intelligence | Politics & Society | 28.79× | ||
| 04 | Comedy thriller | Movies & TV | 20.57× | ||
| 05 | WE Fashion | Fashion & Accessoires | 20.00× | ||
| 06 | David Lynch | Movies & TV | 18.25× | ||
| 07 | Crime fiction | Literature | 17.42× | ||
| 08 | Charles Dickens | Literature | 16.26× | ||
| 09 | Edgar Allan Poe | Literature | 14.93× | ||
| 10 | Andrew Garfield | Movies & TV | 14.72× | ||
| 11 | Military tactics | Politics & Society | 14.49× | ||
| 12 | Hugendubel | Shopping | 10.19× | ||
| 13 | True Detective | Movies & TV | 10.19× | ||
| 14 | Detective fiction | Literature | 9.18× | ||
| 15 | Cameron Diaz | Movies & TV | 9.08× | ||
| 16 | CNN | Movies & TV | 7.04× | ||
| 17 | Dexter (TV series) | Movies & TV | 6.47× | ||
| 18 | Internet & Social Media | 4.13× | |||
| 19 | Computer security | Business & Career | 4.09× | ||
| 20 | Online newspaper | News | 3.34× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 5.76× | |
| Spirituality | BALANCE | 1.94× | |
| Convenience Orientation | PREMIUM | 1.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.66× | |
| Price Sensitivity | PREMIUM | 0.72× | |
| Luxury Orientation | PREMIUM | 0.74× |
Investigation Discovery has an estimated audience of 347,765 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
57.0% of Investigation Discovery fans are female, 43.0% are male, with an average age of 38.5 years.
Investigation Discovery fans show strongest brand affinity for True crime (56.52×), Crime fiction (17.42×), and Hugendubel (10.19×) over the country average.
Investigation Discovery fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.
Beyond Investigation Discovery itself, the audience over-indexes on Crime fiction (17.42×), Hugendubel (10.19×), Cracked (magazine) (44.6×), and WE Fashion (20×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Investigation Discovery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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