Investigation Discovery Audience in Germany
Investigation Discovery has an estimated audience of 346,092 people in Germany. 57.0% are female, 43.0% are male, average age 38.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Icon (magazine), 3D printing, Progressive rock, Litter box, Gil Ofarim.
The average Investigation Discovery fan in Germany is 38.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Icon (magazine), 3D printing, Progressive rock, with strongest over-indexing on Icon (magazine) (9.41× the country average). Demographically, the Investigation Discovery audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of Investigation Discovery fans
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 38.5 |
| Estimated audience size | 346,092 |
Audience persona
The typical Investigation Discovery fan in Germany is more female, around 38.5 years old, with strong Patriotism tendencies and a notable affinity for Icon (magazine).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 80,778 | 1.07× |
| Bayern | 65,459 | 1.18× |
| Baden-Württemberg | 55,182 | 1.17× |
| Niedersachsen | 36,854 | 1.1× |
| Hessen | 30,422 | 1.15× |
| Rheinland-Pfalz | 18,010 | 1.04× |
| Berlin | 17,929 | 1.16× |
| Sachsen | 17,239 | 1.02× |
| Schleswig-Holstein | 11,885 | 0.96× |
| Brandenburg | 9,596 | 0.89× |
| Thüringen | 8,519 | 0.97× |
| Hamburg | 7,642 | 0.98× |
| Sachsen-Anhalt | 7,620 | 0.85× |
| Mecklenburg-Vorpommern | 5,353 | 0.81× |
| Saarland | 3,335 | 0.78× |
| Bremen | 2,627 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Icon (magazine) | 9.41× | Arts & Culture |
| 3D printing | 3.74× | Technology & Electronics |
| Progressive rock | 2.65× | Music & Radio |
| Litter box | 2.07× | Pets & Animals |
| Gil Ofarim | 1.76× | Music & Radio |
| Kuopio | 20× | Travel & Leisure |
| Stradivarius | 1.97× | Shopping |
| Este, Veneto | 2.6× | Travel & Leisure |
| Journey to the West (2011 TV series) | 15.25× | Movies & TV |
| Staycation | 3.66× | Home & Garden |
| Kalidou Koulibaly | 20× | Sports |
| Collectable | 1.53× | Kids & Family |
| Commercial mortgage | 1.79× | Business & Career |
| IS (Infinite Stratos) | 3.84× | Literature |
| The Fader | 5.4× | Music & Radio |
| Natural rubber | 1.8× | Cars & Mobility |
| Kouvola | 20× | Travel & Leisure |
| Khādī | 11.23× | Home & Garden |
| Jin Goo | 20× | Movies & TV |
| Minestrone | 1.85× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 5.29 |
| Early Adopter Mentality | POWER | 1.88 |
| Convenience Orientation | PREMIUM | 1.56 |
| Spirituality | BALANCE | 1.43 |
| Social Media Usage | JOY | 1.35 |
| Sports Activity | POWER | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 42.7% |
| Germany | 4.8% |
| United Kingdom | 4.8% |
See Investigation Discovery audiences in other countries
- Investigation Discovery — United States
- Investigation Discovery — United Kingdom
- Investigation Discovery — France
- Investigation Discovery — Italy
- Investigation Discovery — Spain
- Investigation Discovery — Brazil
- Investigation Discovery — Japan
- Investigation Discovery — South Korea
- Investigation Discovery — India
More Movies & TV audiences in Germany
- ZDF (11,817,984)
- Sport1 (Netherlands) (11,468,333)
- Netflix (9,224,186)
- RTL Television (8,157,870)
- QVC (7,551,798)
Frequently asked questions
How many fans does Investigation Discovery have in Germany?
Investigation Discovery has an estimated audience of 346,092 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Investigation Discovery fans?
57.0% of Investigation Discovery fans are female, 43.0% are male, with an average age of 38.5 years.
Which brands do Investigation Discovery fans like most?
Investigation Discovery fans show strongest brand affinity for Icon (magazine) (9.41×), 3D printing (3.74×), and Progressive rock (2.65×) over the country average.
Where do Investigation Discovery fans live in Germany?
Investigation Discovery fans in Germany are most concentrated in Nordrhein-Westfalen (reach 80,778), Bayern (reach 65,459), and Baden-Württemberg (reach 55,182). These three regions account for the largest share of the active audience.
What other brands do Investigation Discovery fans also like?
Beyond Investigation Discovery itself, the audience over-indexes on 3D printing (3.74×), Progressive rock (2.65×), Litter box (2.07×), and Gil Ofarim (1.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Investigation Discovery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.