Investigation Discovery Audience in United States

Investigation Discovery logo

Investigation Discovery has an estimated audience of 3,069,896 people in United States. 64.8% are female, 35.2% are male, average age 44.2. Top regions: California, Texas, Florida. Top brand affinities: Israel, Whataburger, Google Photos, Jeep Wagoneer, Saving.

The average Investigation Discovery fan in United States is 44.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Whataburger, Google Photos, with strongest over-indexing on Israel (2.42× the country average). Demographically, the Investigation Discovery audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of Investigation Discovery fans

Demographic split for Investigation Discovery audience in United States
MetricValue
Female64.8%
Male35.2%
Average age44.2
Estimated audience size3,069,896

Audience persona

The typical Investigation Discovery fan in United States is more female, around 44.2 years old, with strong Risk Appetite tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Investigation Discovery in United States
RegionReachAffinity
California375,0531.11×
Texas318,8831.21×
Florida230,0431.11×
New York209,0171.22×
Illinois119,6871.17×
Georgia116,9141.24×
Pennsylvania109,8141.06×
North Carolina102,5151.11×
Ohio101,5251.07×
Michigan84,4701.05×
Virginia83,9611.12×
New Jersey82,4011.06×
Indiana78,4661.4×
Tennessee65,1991.06×
Washington64,2731.04×
Massachusetts61,7141.02×
Arizona59,6440.95×
Maryland56,5271.07×
Louisiana51,2341.29×
Alabama50,1161.17×
Missouri48,2160.97×
South Carolina46,1281×
Colorado44,6890.92×
Kentucky43,1461.12×
Wisconsin42,9210.93×
Minnesota41,4000.94×
Oklahoma34,5071.01×
Oregon33,4330.95×
Connecticut30,8541×
Mississippi30,1141.19×
Nevada28,2750.95×
Arkansas25,5961.01×
Utah25,2150.92×
Iowa23,2130.92×
Kansas21,5970.89×
Idaho20,4751.33×
West Virginia13,2770.93×
New Mexico13,2660.86×
Nebraska13,2060.86×
Hawaii10,7160.81×
Washington, District of Columbia10,1631.1×
New Hampshire9,1130.75×
Delaware8,9051.05×
Maine8,6230.78×
Rhode Island8,3720.86×
Montana6,4060.75×
Alaska5,2170.79×
South Dakota5,1580.73×
North Dakota4,5390.72×
Vermont3,8380.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Investigation Discovery audience
BrandAffinityCategory
Israel2.42×Travel & Leisure
Whataburger1.63×Food & Beverages
Google Photos1.61×Technology & Electronics
Jeep Wagoneer3.32×Cars & Mobility
Saving1.7×Business & Career
Lulu 黃路梓茵1.53×Movies & TV
Nebraska Cornhuskers football2.03×Sports
Jesse Plemons1.91×Movies & TV
Buying a House3.63×Home & Garden
Home staging2.7×Home & Garden
edureka16.7×Business & Career
Jeep Grand Cherokee (WJ)2.84×Cars & Mobility
IS (Infinite Stratos)1.7×Literature
John Havlicek6.8×Sports
Isla Holbox10.7×Travel & Leisure
Charlamagne Tha God3.77×Movies & TV
Jezebel (film)2.69×Movies & TV
Hocus Pocus1.86×Movies & TV
Huesca16.55×Travel & Leisure
Girolando cattle10.25×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Investigation Discovery audience
TraitClusterScore
Risk AppetiteTHRILL2.02
Luxury OrientationPREMIUM1.54
ExtroversionTHRILL1.44
Urban LifestyleOPEN1.17
Social Media UsageJOY1.15
Convenience OrientationPREMIUM1.15

Worldwide distribution

Worldwide audience distribution share by country for Investigation Discovery
CountryShare
United States42.7%
Germany4.8%
United Kingdom4.8%

See Investigation Discovery audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Investigation Discovery have in United States?

Investigation Discovery has an estimated audience of 3,069,896 people in United States, concentrated in California and Texas.

What is the gender split and age of Investigation Discovery fans?

64.8% of Investigation Discovery fans are female, 35.2% are male, with an average age of 44.2 years.

Which brands do Investigation Discovery fans like most?

Investigation Discovery fans show strongest brand affinity for Israel (2.42×), Whataburger (1.63×), and Google Photos (1.61×) over the country average.

Where do Investigation Discovery fans live in United States?

Investigation Discovery fans in United States are most concentrated in California (reach 375,053), Texas (reach 318,883), and Florida (reach 230,043). These three regions account for the largest share of the active audience.

What other brands do Investigation Discovery fans also like?

Beyond Investigation Discovery itself, the audience over-indexes on Whataburger (1.63×), Google Photos (1.61×), Jeep Wagoneer (3.32×), and Saving (1.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Investigation Discovery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.