Rascasse Audience Intelligence

Kasalla Audience in Germany

A data profile of the people who buy, follow and care about Kasalla in Germany — modelled from more than twelve digital signal sources. Kasalla has an estimated audience of 279,054 people in Germany.

#65among Schlager in Germany#3925among Person in Germany#2322in Music & Radio

The average Kasalla fan in Germany is 37.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Rheinland-Pfalz, Baden-Württemberg.

Top brand affinities include Stanley Cup, Edmonton Oilers, Andy Borg, with strongest over-indexing on Stanley Cup (20× the country average).

Demographically, the Kasalla audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Convenience Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Kasalla fan in Germany is more female, around 37.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Stanley Cup.

Category: Music & Radio · Type: Person · Subtype: Schlager

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kasalla profile in Germany.

Audience size
279K
in Germany
Gender
62.8%♀
37.2% male
Age
37.4
average years
Country rank
#18295
Person in Germany
Fig. 01

Search interest · 12-month trend

-71%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kasalla fans

62.8% are female, 37.2% are male, average age 37.4.

Fig. 02

Gender split

62.8%
Female
37.2%
Male
Demographic split for Kasalla audience in Germany
MetricValue
Female62.8%
Male37.2%
Average age37.4
Estimated audience size279,054
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Kasalla audience in Germany
Age bracketShare%
16-1923%
20-2918%
30-3922%
40-4925%
50+11%
Fig. 04

Worldwide distribution

93.3%

of the worldwide Kasalla audience comes from Germany.

Worldwide audience distribution share by country for Kasalla
CountryShare
Germany93.3%
Switzerland1.3%
Netherlands1.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kasalla audience in Germany is strongest.

Fig. 05

Top regions by affinity

Kasalla fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~300K4.38×
02Rheinland-Pfalz~50K2.50×
03Saarland~8K1.75×
04Hessen~30K0.92×
05Bremen~3K0.76×
06Baden-Württemberg~40K0.71×
07Hamburg~6K0.70×
08Niedersachsen~30K0.68×
09Schleswig-Holstein~8K0.58×
10Thüringen~6K0.57×
11Berlin~10K0.56×
12Brandenburg~7K0.56×
13Sachsen-Anhalt~6K0.56×
14Mecklenburg-Vorpommern~4K0.56×
15Bayern~30K0.51×
16Sachsen~10K0.51×
Fig. 06

Affinity by region

Affinity by region — Kasalla, Germany
0.51×1.00×4.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kasalla audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kasalla audience
#·InterestCategoryAffinity×
01Stanley CupSports20.00×
02Edmonton OilersSports20.00×
03Yvonne CatterfeldMusic & Radio7.89×
04Rea GarveyMusic & Radio7.18×
05Andy BorgMusic & Radio6.89×
06Michael Patrick KellyMusic & Radio6.76×
07ZDF-FernsehgartenMovies & TV6.50×
08Mary RoosMusic & Radio5.29×
09Hape KerkelingMovies & TV4.47×
10Scooby-DooMovies & TV4.28×
11Sarah ConnorMusic & Radio3.00×
12Garden centreHome & Garden2.98×
13Roland KaiserMusic & Radio2.88×
14Helene FischerMusic & Radio2.85×
15PostbankBusiness & Career2.78×
16NatureHome & Garden2.18×
17BundesligaSports2.07×
18SportschauSports2.02×
19TagesschauMovies & TV1.82×
20FamilyKids & Family1.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kasalla audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kasalla audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.24×
Family OrientationCONSERVATISM1.21×
Community OrientationOPEN1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kasalla audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.71×
Luxury OrientationPREMIUM0.75×
Design AffinityPREMIUM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kasalla have in Germany?

Kasalla has an estimated audience of 279,054 people in Germany, concentrated in Nordrhein-Westfalen and Rheinland-Pfalz.

02

What is the gender split and age of Kasalla fans?

62.8% of Kasalla fans are female, 37.2% are male, with an average age of 37.4 years.

03

Which brands do Kasalla fans like most?

Kasalla fans show strongest brand affinity for Stanley Cup (20×), Edmonton Oilers (20×), and Andy Borg (6.89×) over the country average.

04

Where do Kasalla fans live in Germany?

Kasalla fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Rheinland-Pfalz (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Kasalla fans also like?

Beyond Kasalla itself, the audience over-indexes on Edmonton Oilers (20×), Andy Borg (6.89×), Bundesliga (2.07×), and Michael Patrick Kelly (6.76×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Schlager audiences in Germany

See Kasalla audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Kasalla. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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