Kasalla Audience in Germany
Kasalla has an estimated audience of 392,750 people in Germany. 62.8% are female, 37.2% are male, average age 37.4. Top regions: Nordrhein-Westfalen, Rheinland-Pfalz, Baden-Württemberg. Top brand affinities: Alaska, Golden Gate, Jura Mountains, Sailor, Google Analytics.
The average Kasalla fan in Germany is 37.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Rheinland-Pfalz, Baden-Württemberg. Top brand affinities include Alaska, Golden Gate, Jura Mountains, with strongest over-indexing on Alaska (15.08× the country average). Demographically, the Kasalla audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Healthy Lifestyle, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Schlager
Demographics of Kasalla fans
| Metric | Value |
|---|---|
| Female | 62.8% |
| Male | 37.2% |
| Average age | 37.4 |
| Estimated audience size | 392,750 |
Audience persona
The typical Kasalla fan in Germany is more female, around 37.4 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Alaska.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 294,563 | 4.52× |
| Rheinland-Pfalz | 51,481 | 2.62× |
| Baden-Württemberg | 37,967 | 0.71× |
| Bayern | 31,335 | 0.5× |
| Hessen | 28,995 | 0.97× |
| Niedersachsen | 24,889 | 0.65× |
| Berlin | 9,857 | 0.56× |
| Sachsen | 9,019 | 0.47× |
| Saarland | 7,310 | 1.52× |
| Schleswig-Holstein | 7,160 | 0.51× |
| Hamburg | 6,045 | 0.68× |
| Brandenburg | 5,749 | 0.47× |
| Thüringen | 4,186 | 0.42× |
| Sachsen-Anhalt | 4,149 | 0.41× |
| Mecklenburg-Vorpommern | 2,783 | 0.37× |
| Bremen | 2,139 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Alaska | 15.08× | Travel & Leisure |
| Golden Gate | 20× | Games |
| Jura Mountains | 19.88× | Travel & Leisure |
| Sailor | 16.22× | Travel & Leisure |
| Google Analytics | 8.15× | Internet & Social Media |
| Minnesota | 16.87× | Travel & Leisure |
| Rossmann | 1.73× | Shopping |
| Ordinary People | 22.37× | Movies & TV |
| Tuscany | 9.9× | Travel & Leisure |
| Nebraska | 17.98× | Travel & Leisure |
| Home Office | 2.27× | Business & Career |
| Rajasthan | 20× | Travel & Leisure |
| Food quality | 14.16× | Food & Beverages |
| Google Wallet | 7.65× | Technology & Electronics |
| Justice | 5.23× | Politics & Society |
| Gauri Khan | 14.15× | Movies & TV |
| St Matthew Passion | 17.79× | |
| Time (magazine) | 2.33× | News |
| VfL Wolfsburg | 1.91× | Sports |
| JVC Kenwood | 19.66× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.12 |
| LGBTQ+ Identity | OPEN | 1.09 |
| Pet Ownership | JOY | 1.05 |
| DIY Mentality | THRILL | 1.05 |
| Sports Activity | POWER | 1.05 |
| Family Orientation | CONSERVATISM | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 95.3% |
| Switzerland | 0.9% |
| Austria | 0.9% |
See Kasalla audiences in other countries
More Schlager audiences in Germany
- Helene Fischer (10,794,585)
- Roland Kaiser (7,492,433)
- Florian Silbereisen (6,708,420)
- Michelle (5,429,735)
- Beatrice Egli (4,516,285)
Frequently asked questions
How many fans does Kasalla have in Germany?
Kasalla has an estimated audience of 392,750 people in Germany, concentrated in Nordrhein-Westfalen and Rheinland-Pfalz.
What is the gender split and age of Kasalla fans?
62.8% of Kasalla fans are female, 37.2% are male, with an average age of 37.4 years.
Which brands do Kasalla fans like most?
Kasalla fans show strongest brand affinity for Alaska (15.08×), Golden Gate (20×), and Jura Mountains (19.88×) over the country average.
Where do Kasalla fans live in Germany?
Kasalla fans in Germany are most concentrated in Nordrhein-Westfalen (reach 294,563), Rheinland-Pfalz (reach 51,481), and Baden-Württemberg (reach 37,967). These three regions account for the largest share of the active audience.
What other brands do Kasalla fans also like?
Beyond Kasalla itself, the audience over-indexes on Golden Gate (20×), Jura Mountains (19.88×), Sailor (16.22×), and Google Analytics (8.15×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kasalla. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.