Lutz van der Horst Audience in Germany
Lutz van der Horst has an estimated audience of 557,984 people in Germany. 39.8% are female, 60.2% are male, average age 35.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: KLIX (AM), Israel, Progressive rock, Dog breed, Kumanovo.
The average Lutz van der Horst fan in Germany is 35.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include KLIX (AM), Israel, Progressive rock, with strongest over-indexing on KLIX (AM) (5.32× the country average). Demographically, the Lutz van der Horst audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Urban Lifestyle, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: Comedian
Demographics of Lutz van der Horst fans
| Metric | Value |
|---|---|
| Female | 39.8% |
| Male | 60.2% |
| Average age | 35.1 |
| Estimated audience size | 557,984 |
Audience persona
The typical Lutz van der Horst fan in Germany is more male, around 35.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for KLIX (AM).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 150,698 | 1.23× |
| Bayern | 88,922 | 0.99× |
| Baden-Württemberg | 71,693 | 0.94× |
| Niedersachsen | 60,852 | 1.12× |
| Hessen | 40,178 | 0.94× |
| Rheinland-Pfalz | 30,031 | 1.07× |
| Sachsen | 29,157 | 1.07× |
| Berlin | 25,040 | 1× |
| Schleswig-Holstein | 20,738 | 1.04× |
| Brandenburg | 17,026 | 0.98× |
| Thüringen | 14,776 | 1.04× |
| Sachsen-Anhalt | 13,234 | 0.92× |
| Hamburg | 12,335 | 0.98× |
| Mecklenburg-Vorpommern | 9,765 | 0.92× |
| Saarland | 6,267 | 0.91× |
| Bremen | 4,002 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| KLIX (AM) | 5.32× | Music & Radio |
| Israel | 3.33× | Travel & Leisure |
| Progressive rock | 2.65× | Music & Radio |
| Dog breed | 1.56× | Pets & Animals |
| Kumanovo | 20× | Travel & Leisure |
| Stradivarius | 1.66× | Shopping |
| Hückelhoven | 7.22× | Travel & Leisure |
| myDealZ | 2.29× | Shopping |
| Kazuo Ishiguro | 9.49× | Literature |
| Antwone Fisher (film) | 15.53× | Movies & TV |
| Jaguar F-Pace | 4.76× | Cars & Mobility |
| Headhunters (film) | 3.41× | Movies & TV |
| WikiHow | 9.42× | Internet & Social Media |
| Home Delivery | 1.89× | Food & Beverages |
| Snow White (Fables) | 1.55× | Literature |
| The Journey (1959 film) | 9.66× | Movies & TV |
| Loincloth | 1.9× | Fashion & Accessoires |
| Oliver Kahn | 2.25× | Sports |
| Icon (magazine) | 1.55× | Arts & Culture |
| Hormones: The Series | 5.2× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.6 |
| Early Adopter Mentality | POWER | 1.27 |
| Community Orientation | OPEN | 1.19 |
| Sustainability | BALANCE | 1.17 |
| Pet Ownership | JOY | 1.17 |
| Patriotism | CONSERVATISM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 92.8% |
| Austria | 2.8% |
| Switzerland | 1.9% |
See Lutz van der Horst audiences in other countries
More Comedian audiences in Germany
- Lisa Eckhart (3,450,496)
- Dieter Hallervorden (2,731,211)
- Esther Schweins (2,453,405)
- Torsten Sträter (2,276,351)
- Hape Kerkeling (2,164,768)
Frequently asked questions
How many fans does Lutz van der Horst have in Germany?
Lutz van der Horst has an estimated audience of 557,984 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lutz van der Horst fans?
39.8% of Lutz van der Horst fans are female, 60.2% are male, with an average age of 35.1 years.
Which brands do Lutz van der Horst fans like most?
Lutz van der Horst fans show strongest brand affinity for KLIX (AM) (5.32×), Israel (3.33×), and Progressive rock (2.65×) over the country average.
Where do Lutz van der Horst fans live in Germany?
Lutz van der Horst fans in Germany are most concentrated in Nordrhein-Westfalen (reach 150,698), Bayern (reach 88,922), and Baden-Württemberg (reach 71,693). These three regions account for the largest share of the active audience.
What other brands do Lutz van der Horst fans also like?
Beyond Lutz van der Horst itself, the audience over-indexes on Israel (3.33×), Progressive rock (2.65×), Dog breed (1.56×), and Kumanovo (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lutz van der Horst. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.