Maggie Q Audience in Germany
Maggie Q has an estimated audience of 303,827 people in Germany. 89.2% are female, 10.8% are male, average age 23.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jennifer Lawrence, Harry Potter, Spiegel Online, Lenny Kravitz, Deichmann.
The average Maggie Q fan in Germany is 23.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jennifer Lawrence, Harry Potter, Spiegel Online, with strongest over-indexing on Jennifer Lawrence (13.41× the country average). Demographically, the Maggie Q audience skews more female with an average age of 23.2, and over-indexes on personality traits such as Convenience Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Person · Subtype: Fashion model
Demographics of Maggie Q fans
| Metric | Value |
|---|---|
| Female | 89.2% |
| Male | 10.8% |
| Average age | 23.2 |
| Estimated audience size | 303,827 |
Audience persona
The typical Maggie Q fan in Germany is more female, around 23.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Jennifer Lawrence.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 71,182 | 1.07× |
| Bayern | 45,817 | 0.94× |
| Baden-Württemberg | 37,125 | 0.9× |
| Niedersachsen | 29,162 | 0.99× |
| Hessen | 23,798 | 1.03× |
| Rheinland-Pfalz | 15,744 | 1.03× |
| Sachsen | 13,044 | 0.88× |
| Berlin | 12,873 | 0.95× |
| Schleswig-Holstein | 12,081 | 1.11× |
| Brandenburg | 10,108 | 1.07× |
| Sachsen-Anhalt | 8,996 | 1.14× |
| Thüringen | 7,803 | 1.01× |
| Hamburg | 5,965 | 0.87× |
| Mecklenburg-Vorpommern | 5,679 | 0.98× |
| Saarland | 3,502 | 0.94× |
| Bremen | 2,871 | 1.11× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jennifer Lawrence | 13.41× | Movies & TV |
| Harry Potter | 2.79× | Movies & TV |
| Spiegel Online | 2.23× | News |
| Lenny Kravitz | 11.88× | Music & Radio |
| Deichmann | 2.44× | Shopping |
| Rossmann | 2.3× | Shopping |
| Gute Zeiten, schlechte Zeiten | 2.61× | Movies & TV |
| Superman | 2.35× | Movies & TV |
| Primark | 2.25× | Shopping |
| H&M | 1.72× | Shopping |
| Airbnb | 1.78× | Travel & Leisure |
| Heidi Klum | 3.03× | Fashion & Accessoires |
| Do it yourself (DIY) | 1.6× | Home & Garden |
| Taylor Swift | 2.75× | Music & Radio |
| Fressnapf | 2.2× | Shopping |
| Batman | 1.59× | Movies & TV |
| Pet store | 2.09× | Pets & Animals |
| Helene Fischer | 1.67× | Music & Radio |
| Pet food | 1.73× | Pets & Animals |
| Disneyland | 2.61× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.85 |
| Sustainability | BALANCE | 1.77 |
| Pet Ownership | JOY | 1.73 |
| LGBTQ+ Identity | OPEN | 1.7 |
| Extroversion | THRILL | 1.64 |
| Mindfulness | BALANCE | 1.63 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 53.8% |
| United Kingdom | 9.8% |
| Brazil | 7.9% |
See Maggie Q audiences in other countries
More Fashion model audiences in Germany
- Heidi Klum (5,008,696)
- Leni Klum (2,710,854)
- Alan Ritchson (2,548,667)
- Meghan Markle (2,083,392)
- Samantha Fox (1,968,870)
Frequently asked questions
How many fans does Maggie Q have in Germany?
Maggie Q has an estimated audience of 303,827 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Maggie Q fans?
89.2% of Maggie Q fans are female, 10.8% are male, with an average age of 23.2 years.
Which brands do Maggie Q fans like most?
Maggie Q fans show strongest brand affinity for Jennifer Lawrence (13.41×), Harry Potter (2.79×), and Spiegel Online (2.23×) over the country average.
Where do Maggie Q fans live in Germany?
Maggie Q fans in Germany are most concentrated in Nordrhein-Westfalen (reach 71,182), Bayern (reach 45,817), and Baden-Württemberg (reach 37,125). These three regions account for the largest share of the active audience.
What other brands do Maggie Q fans also like?
Beyond Maggie Q itself, the audience over-indexes on Harry Potter (2.79×), Spiegel Online (2.23×), Lenny Kravitz (11.88×), and Deichmann (2.44×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Maggie Q. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.