Maggie Q Audience in Germany

Maggie Q logo

Maggie Q has an estimated audience of 303,827 people in Germany. 89.2% are female, 10.8% are male, average age 23.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Home Office, Rossmann, Collectable, Progressive rock, Bank account.

The average Maggie Q fan in Germany is 23.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Home Office, Rossmann, Collectable, with strongest over-indexing on Home Office (2.61× the country average). Demographically, the Maggie Q audience skews more female with an average age of 23.2, and over-indexes on personality traits such as Convenience Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Person · Subtype: Fashion model

Demographics of Maggie Q fans

Demographic split for Maggie Q audience in Germany
MetricValue
Female89.2%
Male10.8%
Average age23.2
Estimated audience size303,827

Audience persona

The typical Maggie Q fan in Germany is more female, around 23.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Home Office.

Top regions in Germany

Top regions ranked by reach for Maggie Q in Germany
RegionReachAffinity
Nordrhein-Westfalen71,1821.07×
Bayern45,8170.94×
Baden-Württemberg37,1250.9×
Niedersachsen29,1620.99×
Hessen23,7981.03×
Rheinland-Pfalz15,7441.03×
Sachsen13,0440.88×
Berlin12,8730.95×
Schleswig-Holstein12,0811.11×
Brandenburg10,1081.07×
Sachsen-Anhalt8,9961.14×
Thüringen7,8031.01×
Hamburg5,9650.87×
Mecklenburg-Vorpommern5,6790.98×
Saarland3,5020.94×
Bremen2,8711.11×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Maggie Q audience
BrandAffinityCategory
Home Office2.61×Business & Career
Rossmann1.67×Shopping
Collectable2.13×Kids & Family
Progressive rock1.89×Music & Radio
Bank account2.25×Business & Career
Opposition (politics)4.29×Politics & Society
Japanese domestic market3.11×Politics & Society
Roaming2.67×Technology & Electronics
Cachorro1.78×Pets & Animals
Mohamed Salah1.86×Sports
Sixx1.56×Movies & TV
Hebe2.13×Home & Garden
Panama2.08×Travel & Leisure
Boogie-woogie (dance)2.7×Music & Radio
IPKO2.13×Business & Career
Hoy (TV series)4.26×Movies & TV
Joshua Jackson1.7×Movies & TV
Polsat3.07×Movies & TV
Winemaking1.65×Food & Beverages
Food allergy2.44×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Maggie Q audience
TraitClusterScore
Convenience OrientationPREMIUM1.85
SustainabilityBALANCE1.77
Pet OwnershipJOY1.73
LGBTQ+ IdentityOPEN1.7
ExtroversionTHRILL1.64
MindfulnessBALANCE1.63

Worldwide distribution

Worldwide audience distribution share by country for Maggie Q
CountryShare
United States53.8%
United Kingdom9.8%
Brazil7.9%

See Maggie Q audiences in other countries

More Fashion model audiences in Germany

Frequently asked questions

How many fans does Maggie Q have in Germany?

Maggie Q has an estimated audience of 303,827 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Maggie Q fans?

89.2% of Maggie Q fans are female, 10.8% are male, with an average age of 23.2 years.

Which brands do Maggie Q fans like most?

Maggie Q fans show strongest brand affinity for Home Office (2.61×), Rossmann (1.67×), and Collectable (2.13×) over the country average.

Where do Maggie Q fans live in Germany?

Maggie Q fans in Germany are most concentrated in Nordrhein-Westfalen (reach 71,182), Bayern (reach 45,817), and Baden-Württemberg (reach 37,125). These three regions account for the largest share of the active audience.

What other brands do Maggie Q fans also like?

Beyond Maggie Q itself, the audience over-indexes on Rossmann (1.67×), Collectable (2.13×), Progressive rock (1.89×), and Bank account (2.25×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Maggie Q. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.