A data profile of the people who buy, follow and care about Mark Todd (equestrian) in Germany — modelled from more than twelve digital signal sources. Mark Todd (equestrian) has an estimated audience of 12,512 people in Germany.
The average Mark Todd (equestrian) fan in Germany is 44.2 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Paul Schockemöhle, Krämer Pferdesport, Arabian horse, with strongest over-indexing on Paul Schockemöhle (96.1× the country average).
Demographically, the Mark Todd (equestrian) audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Career Orientation, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 14 regions tracked by Rascasse.
The typical Mark Todd (equestrian) fan in Germany is more female, around 44.2 years old, with strong Career Orientation tendencies and a notable affinity for Paul Schockemöhle.
The key figures that characterise the Mark Todd (equestrian) profile in Germany.
85.0% are female, 15.0% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 85.0% |
| Male | 15.0% |
| Average age | 44.2 |
| Estimated audience size | 12,512 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 12% | |
| 30-39 | 23% | |
| 40-49 | 30% | |
| 50+ | 26% |
of the worldwide Mark Todd (equestrian) audience comes from Germany.
| Country | Share |
|---|---|
| United Kingdom | 30.9% |
| United States | 22.9% |
| Germany | 15.3% |
Where the Mark Todd (equestrian) audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mecklenburg-Vorpommern | <1K | 1.23× | |
| 02 | Sachsen-Anhalt | <1K | 1.19× | |
| 03 | Thüringen | <1K | 1.12× | |
| 04 | Brandenburg | <1K | 1.07× | |
| 05 | Hamburg | <1K | 1.02× | |
| 06 | Schleswig-Holstein | <1K | 1.00× | |
| 07 | Rheinland-Pfalz | <1K | 0.99× | |
| 08 | Sachsen | <1K | 0.96× | |
| 09 | Berlin | <1K | 0.93× | |
| 10 | Niedersachsen | ~1K | 0.91× | |
| 11 | Hessen | <1K | 0.89× | |
| 12 | Baden-Württemberg | ~1K | 0.87× | |
| 13 | Bayern | ~2K | 0.84× | |
| 14 | Nordrhein-Westfalen | ~2K | 0.80× |
The strongest cross-interests of the Mark Todd (equestrian) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Helen Langehanenberg | Sports | 155.71× | ||
| 02 | Paul Schockemöhle | Sports | 96.10× | ||
| 03 | Ariat | Fashion & Accessoires | 55.98× | ||
| 04 | Christian Ahlmann | Sports | 47.91× | ||
| 05 | Hanoverian horse | Pets & Animals | 42.42× | ||
| 06 | Dogo Argentino | Pets & Animals | 39.81× | ||
| 07 | Horze | Sports | 35.13× | ||
| 08 | Haflinger | Fashion & Accessoires | 33.39× | ||
| 09 | Krämer Pferdesport | Sports | 32.87× | ||
| 10 | Marcus Ehning | Sports | 32.76× | ||
| 11 | Heartland (Canadian TV series) | Movies & TV | 30.95× | ||
| 12 | Appaloosa | Pets & Animals | 24.34× | ||
| 13 | Isabell Werth | Sports | 23.13× | ||
| 14 | Eurostar | Cars & Mobility | 20.00× | ||
| 15 | Cowboy boot | Fashion & Accessoires | 20.00× | ||
| 16 | Horse racing | Sports | 16.57× | ||
| 17 | Arabian horse | Pets & Animals | 15.59× | ||
| 18 | Olympic Games | Sports | 14.65× | ||
| 19 | Alexander Zverev | Sports | 5.48× | ||
| 20 | Pet sitting | Pets & Animals | 4.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.87× | |
| Pet Ownership | JOY | 1.64× | |
| Risk Appetite | THRILL | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.59× | |
| Mindfulness | BALANCE | 0.89× | |
| Luxury Orientation | PREMIUM | 0.89× |
Mark Todd (equestrian) has an estimated audience of 12,512 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
85.0% of Mark Todd (equestrian) fans are female, 15.0% are male, with an average age of 44.2 years.
Mark Todd (equestrian) fans show strongest brand affinity for Paul Schockemöhle (96.1×), Krämer Pferdesport (32.87×), and Arabian horse (15.59×) over the country average.
Mark Todd (equestrian) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2K), Bayern (reach ~2K), and Baden-Württemberg (reach ~1K). These three regions account for the largest share of the active audience.
Beyond Mark Todd (equestrian) itself, the audience over-indexes on Krämer Pferdesport (32.87×), Arabian horse (15.59×), Christian Ahlmann (47.91×), and Marcus Ehning (32.76×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Mark Todd (equestrian). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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