Marktkauf Audience in Germany
Marktkauf has an estimated audience of 2,456,984 people in Germany. 58.6% are female, 41.4% are male, average age 42.3. Top regions: Nordrhein-Westfalen, Niedersachsen, Baden-Württemberg. Top brand affinities: Rossmann, Home Office, Unique Gifts, Stradivarius, Birthday Gifts.
The average Marktkauf fan in Germany is 42.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Baden-Württemberg. Top brand affinities include Rossmann, Home Office, Unique Gifts, with strongest over-indexing on Rossmann (1.79× the country average). Demographically, the Marktkauf audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand
Demographics of Marktkauf fans
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 42.3 |
| Estimated audience size | 2,456,984 |
Audience persona
The typical Marktkauf fan in Germany is more female, around 42.3 years old, with strong Indulgence tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,580,882 | 2.12× |
| Niedersachsen | 704,666 | 2.13× |
| Baden-Württemberg | 481,268 | 1.04× |
| Bayern | 278,702 | 0.51× |
| Brandenburg | 165,401 | 1.57× |
| Sachsen | 147,205 | 0.88× |
| Hessen | 92,180 | 0.36× |
| Thüringen | 80,408 | 0.93× |
| Schleswig-Holstein | 79,902 | 0.65× |
| Bremen | 74,111 | 2.55× |
| Sachsen-Anhalt | 67,363 | 0.76× |
| Berlin | 62,291 | 0.41× |
| Hamburg | 61,219 | 0.8× |
| Rheinland-Pfalz | 60,419 | 0.35× |
| Mecklenburg-Vorpommern | 53,393 | 0.82× |
| Saarland | 4,999 | 0.12× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.79× | Shopping |
| Home Office | 1.61× | Business & Career |
| Unique Gifts | 1.56× | Shopping |
| Stradivarius | 1.77× | Shopping |
| Birthday Gifts | 1.56× | Kids & Family |
| Esra Erol | 4.87× | Movies & TV |
| Snow White (Fables) | 1.64× | Literature |
| Video izle | 1.98× | |
| Home Delivery | 1.63× | Food & Beverages |
| Corfu (regional unit) | 1.69× | Travel & Leisure |
| Preacher (comics) | 3.48× | Literature |
| Keeper (password manager) | 2.09× | Technology & Electronics |
| Coworking | 1.7× | Business & Career |
| Zagreb | 1.61× | Travel & Leisure |
| Fat-tailed sheep | 8.45× | Pets & Animals |
| Hakone, Kanagawa | 2.45× | Travel & Leisure |
| Volvo V60 | 1.79× | Cars & Mobility |
| Molly Hatchet | 4.72× | Music & Radio |
| Theocracy | 3.71× | Music & Radio |
| Knokke-Heist | 2.28× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.2 |
| Healthy Lifestyle | BALANCE | 1.1 |
| Pet Ownership | JOY | 1.04 |
| DIY Mentality | THRILL | 1.04 |
| Family Orientation | CONSERVATISM | 1.04 |
| Price Sensitivity | PREMIUM | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 90.1% |
| Switzerland | 3.6% |
| Netherlands | 2.7% |
See Marktkauf audiences in other countries
More Food & Beverages audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Marktkauf have in Germany?
Marktkauf has an estimated audience of 2,456,984 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Marktkauf fans?
58.6% of Marktkauf fans are female, 41.4% are male, with an average age of 42.3 years.
Which brands do Marktkauf fans like most?
Marktkauf fans show strongest brand affinity for Rossmann (1.79×), Home Office (1.61×), and Unique Gifts (1.56×) over the country average.
Where do Marktkauf fans live in Germany?
Marktkauf fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,580,882), Niedersachsen (reach 704,666), and Baden-Württemberg (reach 481,268). These three regions account for the largest share of the active audience.
What other brands do Marktkauf fans also like?
Beyond Marktkauf itself, the audience over-indexes on Home Office (1.61×), Unique Gifts (1.56×), Stradivarius (1.77×), and Birthday Gifts (1.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Marktkauf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.