Materials science Audience in Germany
Materials science has an estimated audience of 650,415 people in Germany. 31.7% are female, 68.3% are male, average age 40.3. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Eden Lake, Intraocular lens, Magazine (band), Progressive rock, Unique Gifts.
The average Materials science fan in Germany is 40.3 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Eden Lake, Intraocular lens, Magazine (band), with strongest over-indexing on Eden Lake (14.71× the country average). Demographically, the Materials science audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Materials science fans
| Metric | Value |
|---|---|
| Female | 31.7% |
| Male | 68.3% |
| Average age | 40.3 |
| Estimated audience size | 650,415 |
Audience persona
The typical Materials science fan in Germany is more male, around 40.3 years old, with strong Need for Security tendencies and a notable affinity for Eden Lake.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 122,653 | 1.17× |
| Nordrhein-Westfalen | 121,602 | 0.85× |
| Baden-Württemberg | 94,724 | 1.07× |
| Hessen | 64,103 | 1.29× |
| Berlin | 45,584 | 1.57× |
| Niedersachsen | 35,272 | 0.56× |
| Sachsen | 33,956 | 1.06× |
| Rheinland-Pfalz | 25,840 | 0.79× |
| Hamburg | 15,157 | 1.03× |
| Schleswig-Holstein | 14,453 | 0.62× |
| Thüringen | 13,621 | 0.82× |
| Sachsen-Anhalt | 12,678 | 0.75× |
| Brandenburg | 10,728 | 0.53× |
| Mecklenburg-Vorpommern | 10,180 | 0.82× |
| Saarland | 10,120 | 1.27× |
| Bremen | 9,932 | 1.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Eden Lake | 14.71× | Movies & TV |
| Intraocular lens | 20× | Health |
| Magazine (band) | 9.19× | Music & Radio |
| Progressive rock | 2.15× | Music & Radio |
| Unique Gifts | 1.8× | Shopping |
| Stradivarius | 1.97× | Shopping |
| Medieval fantasy | 12.6× | Literature |
| Christmas Gift | 1.89× | Kids & Family |
| Birthday Gifts | 1.76× | Kids & Family |
| Urban horticulture | 1.63× | Home & Garden |
| Israel | 1.69× | Travel & Leisure |
| Low-carbon emission | 4.88× | Politics & Society |
| Iwi | 13.21× | |
| MK | 2.08× | Music & Radio |
| KLIX (AM) | 1.81× | Music & Radio |
| Minestrone | 1.76× | Food & Beverages |
| Natural rubber | 1.57× | Cars & Mobility |
| Este, Veneto | 1.69× | Travel & Leisure |
| Captain Fantastic (film) | 6.02× | Movies & TV |
| Esra Erol | 3.53× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.11 |
| Career Orientation | POWER | 1.44 |
| DIY Mentality | THRILL | 1.36 |
| Patriotism | CONSERVATISM | 1.36 |
| Sustainability | BALANCE | 1.35 |
| Urban Lifestyle | OPEN | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.4% |
| United Kingdom | 8.5% |
| India | 6.9% |
See Materials science audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Materials science have in Germany?
Materials science has an estimated audience of 650,415 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Materials science fans?
31.7% of Materials science fans are female, 68.3% are male, with an average age of 40.3 years.
Which brands do Materials science fans like most?
Materials science fans show strongest brand affinity for Eden Lake (14.71×), Intraocular lens (20×), and Magazine (band) (9.19×) over the country average.
Where do Materials science fans live in Germany?
Materials science fans in Germany are most concentrated in Bayern (reach 122,653), Nordrhein-Westfalen (reach 121,602), and Baden-Württemberg (reach 94,724). These three regions account for the largest share of the active audience.
What other brands do Materials science fans also like?
Beyond Materials science itself, the audience over-indexes on Intraocular lens (20×), Magazine (band) (9.19×), Progressive rock (2.15×), and Unique Gifts (1.8×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Materials science. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.