Materials science Audience in United States

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Materials science has an estimated audience of 6,456,086 people in United States. 41.9% are female, 58.1% are male, average age 45.5. Top regions: California, Texas, New York. Top brand affinities: Israel, Urban Outfitters, Minnesota, N1 road (South Africa), Nationality.

The average Materials science fan in United States is 45.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Israel, Urban Outfitters, Minnesota, with strongest over-indexing on Israel (3.53× the country average). Demographically, the Materials science audience skews more male with an average age of 45.5, and over-indexes on personality traits such as Family Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic · Subtype: Field of study

Demographics of Materials science fans

Demographic split for Materials science audience in United States
MetricValue
Female41.9%
Male58.1%
Average age45.5
Estimated audience size6,456,086

Audience persona

The typical Materials science fan in United States is more male, around 45.5 years old, with strong Family Orientation tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Materials science in United States
RegionReachAffinity
California1,145,4741.61×
Texas601,0151.08×
New York491,8831.36×
Florida342,7790.78×
Illinois327,8961.52×
Pennsylvania273,2381.26×
Massachusetts253,0101.99×
Ohio228,6331.15×
Virginia213,1491.36×
North Carolina206,4931.06×
Georgia201,3851.01×
New Jersey200,6491.22×
Washington183,6401.42×
Michigan172,1311.02×
Maryland160,4911.45×
Arizona143,5211.09×
Tennessee117,9890.91×
Indiana109,1750.93×
Colorado102,3361.01×
Oregon100,2231.35×
Wisconsin94,9930.98×
Minnesota90,4620.98×
Missouri84,1050.81×
Connecticut76,2651.18×
South Carolina73,2150.75×
Alabama68,6560.76×
Kentucky66,7560.82×
Oklahoma63,5920.89×
Utah59,0371.02×
Louisiana57,8480.69×
Nevada49,4170.79×
Kansas45,8910.9×
New Mexico40,9551.26×
Washington, District of Columbia36,6131.89×
Iowa34,1460.64×
Idaho31,6200.98×
Arkansas31,0680.58×
Mississippi26,8380.5×
New Hampshire23,2350.91×
Hawaii22,5060.81×
Nebraska20,5850.64×
Delaware20,5701.15×
Rhode Island20,2990.99×
West Virginia19,4710.65×
Maine16,5500.72×
Montana11,6810.65×
Vermont9,9830.88×
Alaska9,3800.68×
North Dakota8,9810.68×
South Dakota8,0710.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Materials science audience
BrandAffinityCategory
Israel3.53×Travel & Leisure
Urban Outfitters2.18×Shopping
Minnesota1.93×Travel & Leisure
N1 road (South Africa)3.84×Travel & Leisure
Nationality1.6×Politics & Society
Wikia2.4×Internet & Social Media
Jeep Wagoneer3.57×Cars & Mobility
Jesse Plemons2.08×Movies & TV
Kansas1.53×Travel & Leisure
Nebraska Cornhuskers football2.11×Sports
Acoustic music2.67×Music & Radio
Notre Dame Fighting Irish football2.94×Sports
Northrop Grumman3.37×Business & Career
Home staging2.56×Home & Garden
Steampunk2.37×Fashion & Accessoires
Hayward, California5.12×Travel & Leisure
Urban horticulture1.69×Home & Garden
Magazine (band)2.99×Music & Radio
Irrigation sprinkler4.41×Home & Garden
Hog Hunting1.53×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Materials science audience
TraitClusterScore
Family OrientationCONSERVATISM2.73
PatriotismCONSERVATISM2.47
Need for SecurityCONSERVATISM1.75
DIY MentalityTHRILL1.64
Quality AwarenessPREMIUM1.53
ExtroversionTHRILL1.51

Worldwide distribution

Worldwide audience distribution share by country for Materials science
CountryShare
United States29.4%
United Kingdom8.5%
India6.9%

See Materials science audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Materials science have in United States?

Materials science has an estimated audience of 6,456,086 people in United States, concentrated in California and Texas.

What is the gender split and age of Materials science fans?

41.9% of Materials science fans are female, 58.1% are male, with an average age of 45.5 years.

Which brands do Materials science fans like most?

Materials science fans show strongest brand affinity for Israel (3.53×), Urban Outfitters (2.18×), and Minnesota (1.93×) over the country average.

Where do Materials science fans live in United States?

Materials science fans in United States are most concentrated in California (reach 1,145,474), Texas (reach 601,015), and New York (reach 491,883). These three regions account for the largest share of the active audience.

What other brands do Materials science fans also like?

Beyond Materials science itself, the audience over-indexes on Urban Outfitters (2.18×), Minnesota (1.93×), N1 road (South Africa) (3.84×), and Nationality (1.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Materials science. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.