Michael Ende Audience in Germany
Michael Ende has an estimated audience of 371,485 people in Germany. 54.6% are female, 45.4% are male, average age 43.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Harry Potter, IKEA, Children's literature, Schlager music, E-books.
The average Michael Ende fan in Germany is 43.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Harry Potter, IKEA, Children's literature, with strongest over-indexing on Harry Potter (2.58× the country average). Demographically, the Michael Ende audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Pet Ownership, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Person · Subtype: Writer
Demographics of Michael Ende fans
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 43.1 |
| Estimated audience size | 371,485 |
Audience persona
The typical Michael Ende fan in Germany is balanced, around 43.1 years old, with strong Pet Ownership tendencies and a notable affinity for Harry Potter.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 84,150 | 1.04× |
| Bayern | 81,847 | 1.37× |
| Baden-Württemberg | 56,487 | 1.11× |
| Niedersachsen | 37,995 | 1.05× |
| Hessen | 26,685 | 0.94× |
| Berlin | 19,201 | 1.16× |
| Rheinland-Pfalz | 18,108 | 0.97× |
| Sachsen | 17,264 | 0.95× |
| Schleswig-Holstein | 13,790 | 1.03× |
| Brandenburg | 10,576 | 0.92× |
| Hamburg | 9,593 | 1.14× |
| Sachsen-Anhalt | 8,479 | 0.88× |
| Thüringen | 7,858 | 0.83× |
| Mecklenburg-Vorpommern | 5,397 | 0.76× |
| Saarland | 4,184 | 0.92× |
| Bremen | 2,935 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harry Potter | 2.58× | Movies & TV |
| IKEA | 1.56× | Home & Garden |
| Children's literature | 2.82× | Literature |
| Schlager music | 1.8× | Music & Radio |
| E-books | 2.01× | Literature |
| Amazon Kindle | 2.97× | Literature |
| Fantasy movies | 1.87× | Movies & TV |
| Low-carbohydrate diet | 1.99× | Food & Beverages |
| Stephen King | 3.66× | Literature |
| Amazon Instant Video | 1.6× | Movies & TV |
| Privacy policy | 1.8× | Technology & Electronics |
| Zoo | 1.6× | Kids & Family |
| Tatort | 2.01× | Movies & TV |
| Elton John | 2.58× | Music & Radio |
| Soap opera | 1.66× | Movies & TV |
| Sweepstakes | 1.83× | Games |
| Playmobil | 1.78× | Kids & Family |
| The New York Times | 1.71× | News |
| Peter Alexander | 2.63× | Music & Radio |
| Prince (musician) | 1.93× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.33 |
| Tradition | CONSERVATISM | 1.22 |
| Family Orientation | CONSERVATISM | 1.11 |
| Mindfulness | BALANCE | 1.07 |
| Risk Appetite | THRILL | 1.04 |
| Healthy Lifestyle | BALANCE | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 58.1% |
| Spain | 5.9% |
| Italy | 5.8% |
See Michael Ende audiences in other countries
More Writer audiences in Germany
- Graham Greene (424,928)
- Michael Robotham (103,260)
- Henry Miller (100,005)
- Joseph Conrad (65,365)
- Jon Krakauer (49,793)
Frequently asked questions
How many fans does Michael Ende have in Germany?
Michael Ende has an estimated audience of 371,485 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Michael Ende fans?
54.6% of Michael Ende fans are female, 45.4% are male, with an average age of 43.1 years.
Which brands do Michael Ende fans like most?
Michael Ende fans show strongest brand affinity for Harry Potter (2.58×), IKEA (1.56×), and Children's literature (2.82×) over the country average.
Where do Michael Ende fans live in Germany?
Michael Ende fans in Germany are most concentrated in Nordrhein-Westfalen (reach 84,150), Bayern (reach 81,847), and Baden-Württemberg (reach 56,487). These three regions account for the largest share of the active audience.
What other brands do Michael Ende fans also like?
Beyond Michael Ende itself, the audience over-indexes on IKEA (1.56×), Children's literature (2.82×), Schlager music (1.8×), and E-books (2.01×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Michael Ende. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.