National Portrait Gallery Audience in Germany
National Portrait Gallery has an estimated audience of 274,799 people in Germany. 54.8% are female, 45.2% are male, average age 35.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: The Bugaboos, Ho, Ghana, Calf raises, Kouign-amann, Hana, Hawaii.
The average National Portrait Gallery fan in Germany is 35.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include The Bugaboos, Ho, Ghana, Calf raises, with strongest over-indexing on The Bugaboos (20× the country average). Demographically, the National Portrait Gallery audience skews balanced with an average age of 35.9, and over-indexes on personality traits such as Extroversion, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Arts & Culture · Type: POI · Subtype: Museum
Demographics of National Portrait Gallery fans
| Metric | Value |
|---|---|
| Female | 54.8% |
| Male | 45.2% |
| Average age | 35.9 |
| Estimated audience size | 274,799 |
Audience persona
The typical National Portrait Gallery fan in Germany is balanced, around 35.9 years old, with strong Extroversion tendencies and a notable affinity for The Bugaboos.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 62,850 | 1.05× |
| Bayern | 53,394 | 1.21× |
| Baden-Württemberg | 39,494 | 1.05× |
| Hessen | 27,936 | 1.33× |
| Berlin | 27,631 | 2.25× |
| Niedersachsen | 24,156 | 0.91× |
| Rheinland-Pfalz | 12,982 | 0.94× |
| Sachsen | 10,369 | 0.77× |
| Hamburg | 9,568 | 1.54× |
| Schleswig-Holstein | 7,355 | 0.75× |
| Brandenburg | 6,514 | 0.76× |
| Thüringen | 3,869 | 0.55× |
| Sachsen-Anhalt | 3,410 | 0.48× |
| Bremen | 2,806 | 1.19× |
| Mecklenburg-Vorpommern | 2,693 | 0.51× |
| Saarland | 2,373 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| The Bugaboos | 20× | Travel & Leisure |
| Ho, Ghana | 9.85× | Travel & Leisure |
| Calf raises | 20× | Sports |
| Kouign-amann | 16.12× | Food & Beverages |
| Hana, Hawaii | 20× | Travel & Leisure |
| Superior Hiking Trail | 20× | Travel & Leisure |
| Clogging | 20× | Music & Radio |
| Goosebumps (film) | 13.3× | Movies & TV |
| KLIX (AM) | 2.9× | Music & Radio |
| Progressive rock | 1.67× | Music & Radio |
| Cynthia Erivo | 4.44× | Movies & TV |
| Business English | 2.87× | Business & Career |
| Natural rubber | 2.38× | Cars & Mobility |
| Nazım Hikmet Ran | 12.95× | Literature |
| Motorhome stopover | 5.63× | Travel & Leisure |
| Steampunk | 3.62× | Fashion & Accessoires |
| Stay at Home Mum | 11.79× | Kids & Family |
| Janitor | 5.27× | Home & Garden |
| Handmade Gifts | 1.73× | Kids & Family |
| Jaspal | 16.71× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 2.31 |
| Quality Awareness | PREMIUM | 2.17 |
| Urban Lifestyle | OPEN | 2.11 |
| Design Affinity | PREMIUM | 1.9 |
| Sustainability | BALANCE | 1.87 |
| Risk Appetite | THRILL | 1.82 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 30.0% |
| United States | 17.5% |
| United Kingdom | 12.9% |
See National Portrait Gallery audiences in other countries
- National Portrait Gallery — United States
- National Portrait Gallery — United Kingdom
- National Portrait Gallery — France
- National Portrait Gallery — Italy
- National Portrait Gallery — Spain
- National Portrait Gallery — Brazil
- National Portrait Gallery — Japan
- National Portrait Gallery — South Korea
- National Portrait Gallery — India
More Museum audiences in Germany
- Roman Baths (Bath) (6,103,957)
- Hamburger Kunsthalle (1,815,257)
- Museum of Modern Art (1,702,431)
- Senckenberg Naturmuseum (1,253,017)
- Neue Nationalgalerie (1,127,032)
Frequently asked questions
How many fans does National Portrait Gallery have in Germany?
National Portrait Gallery has an estimated audience of 274,799 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of National Portrait Gallery fans?
54.8% of National Portrait Gallery fans are female, 45.2% are male, with an average age of 35.9 years.
Which brands do National Portrait Gallery fans like most?
National Portrait Gallery fans show strongest brand affinity for The Bugaboos (20×), Ho, Ghana (9.85×), and Calf raises (20×) over the country average.
Where do National Portrait Gallery fans live in Germany?
National Portrait Gallery fans in Germany are most concentrated in Nordrhein-Westfalen (reach 62,850), Bayern (reach 53,394), and Baden-Württemberg (reach 39,494). These three regions account for the largest share of the active audience.
What other brands do National Portrait Gallery fans also like?
Beyond National Portrait Gallery itself, the audience over-indexes on Ho, Ghana (9.85×), Calf raises (20×), Kouign-amann (16.12×), and Hana, Hawaii (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for National Portrait Gallery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.