Rascasse Audience Intelligence

National Portrait Gallery Audience in Germany

A data profile of the people who buy, follow and care about National Portrait Gallery in Germany — modelled from more than twelve digital signal sources. National Portrait Gallery has an estimated audience of 274,799 people in Germany.

#33among Museum in Germany#1780among POI in Germany#211in Arts & Culture

The average National Portrait Gallery fan in Germany is 35.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Jack White, J Dilla, Angela Lansbury, with strongest over-indexing on Jack White (61.53× the country average).

Demographically, the National Portrait Gallery audience skews balanced with an average age of 35.9, and over-indexes on personality traits such as Individualism, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical National Portrait Gallery fan in Germany is balanced, around 35.9 years old, with strong Individualism tendencies and a notable affinity for Jack White.

Category: Arts & Culture · Type: POI · Subtype: Museum

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the National Portrait Gallery profile in Germany.

Audience size
275K
in Germany
Gender
54.8%♀
45.2% male
Age
35.9
average years
Country rank
#18503
POI in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of National Portrait Gallery fans

54.8% are female, 45.2% are male, average age 35.9.

Fig. 02

Gender split

54.8%
Female
45.2%
Male
Demographic split for National Portrait Gallery audience in Germany
MetricValue
Female54.8%
Male45.2%
Average age35.9
Estimated audience size274,799
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the National Portrait Gallery audience in Germany
Age bracketShare%
16-1927%
20-2922%
30-3918%
40-4920%
50+13%
Fig. 04

Worldwide distribution

29.9%

of the worldwide National Portrait Gallery audience comes from Germany.

Worldwide audience distribution share by country for National Portrait Gallery
CountryShare
Germany29.9%
United States17.4%
United Kingdom12.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the National Portrait Gallery audience in Germany is strongest.

Fig. 05

Top regions by affinity

National Portrait Gallery fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K2.07×
02Hamburg~9K1.43×
03Hessen~30K1.29×
04Bayern~50K1.16×
05Bremen~3K1.07×
06Baden-Württemberg~40K1.06×
07Nordrhein-Westfalen~60K1.01×
08Rheinland-Pfalz~10K0.95×
09Niedersachsen~20K0.91×
10Saarland~3K0.91×
11Brandenburg~7K0.87×
12Sachsen~10K0.86×
13Schleswig-Holstein~8K0.85×
14Thüringen~6K0.82×
15Mecklenburg-Vorpommern~4K0.82×
16Sachsen-Anhalt~6K0.80×
Fig. 06

Affinity by region

Affinity by region — National Portrait Gallery, Germany
0.80×1.00×2.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the National Portrait Gallery audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for National Portrait Gallery audience
#·InterestCategoryAffinity×
01J DillaMusic & Radio215.41×
02Jack WhiteMovies & TV61.53×
03National GalleryArts & Culture32.43×
04Angela LansburyMovies & TV20.00×
05Bette DavisMovies & TV20.00×
06Frieze Art FairArts & Culture19.19×
07Art BaselArts & Culture17.38×
08Meat LoafMusic & Radio16.73×
09Andy WarholArts & Culture13.45×
10Ramazzotti (liqueur)Food & Beverages13.34×
11Gustav KlimtArts & Culture13.29×
12MujiHome & Garden12.51×
13Cindy CrawfordFashion & Accessoires12.25×
14OdessaTravel & Leisure8.66×
15Marlene DietrichMovies & TV6.88×
16VotingPolitics & Society6.85×
17Bonnie TylerMusic & Radio5.18×
18EasyJetTravel & Leisure4.94×
19HugendubelShopping4.04×
20RyanairTravel & Leisure2.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the National Portrait Gallery audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by National Portrait Gallery audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.26×
ExtroversionTHRILL2.12×
Quality AwarenessPREMIUM2.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by National Portrait Gallery audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.69×
Pet OwnershipJOY0.72×
Price SensitivityPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does National Portrait Gallery have in Germany?

National Portrait Gallery has an estimated audience of 274,799 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of National Portrait Gallery fans?

54.8% of National Portrait Gallery fans are female, 45.2% are male, with an average age of 35.9 years.

03

Which brands do National Portrait Gallery fans like most?

National Portrait Gallery fans show strongest brand affinity for Jack White (61.53×), J Dilla (215.41×), and Angela Lansbury (20×) over the country average.

04

Where do National Portrait Gallery fans live in Germany?

National Portrait Gallery fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do National Portrait Gallery fans also like?

Beyond National Portrait Gallery itself, the audience over-indexes on J Dilla (215.41×), Angela Lansbury (20×), Art Basel (17.38×), and National Gallery (32.43×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Museum audiences in Germany

See National Portrait Gallery audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for National Portrait Gallery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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