netaportercom Audience in Germany
netaportercom has an estimated audience of 245,838 people in Germany. 75.6% are female, 24.4% are male, average age 34.0. Top regions: Nordrhein-Westfalen, Niedersachsen, Rheinland-Pfalz. Top brand affinities: Google News, Katie Holmes, Kate Bosworth, Anne Hathaway, Grace Kelly.
The average netaportercom fan in Germany is 34.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Rheinland-Pfalz. Top brand affinities include Google News, Katie Holmes, Kate Bosworth, with strongest over-indexing on Google News (17.54× the country average). Demographically, the netaportercom audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion
Demographics of netaportercom fans
| Metric | Value |
|---|---|
| Female | 75.6% |
| Male | 24.4% |
| Average age | 34.0 |
| Estimated audience size | 245,838 |
Audience persona
The typical netaportercom fan in Germany is more female, around 34.0 years old, with strong Quality Awareness tendencies and a notable affinity for Google News.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 87,300 | 1.62× |
| Niedersachsen | 16,839 | 0.71× |
| Rheinland-Pfalz | 15,091 | 1.23× |
| Schleswig-Holstein | 12,592 | 1.43× |
| Sachsen | 11,181 | 0.93× |
| Brandenburg | 11,001 | 1.44× |
| Hamburg | 9,459 | 1.7× |
| Thüringen | 8,913 | 1.42× |
| Mecklenburg-Vorpommern | 8,699 | 1.85× |
| Sachsen-Anhalt | 7,229 | 1.13× |
| Saarland | 5,826 | 1.93× |
| Bayern | 1,154 | 0.03× |
| Baden-Württemberg | 1,101 | 0.03× |
| Bremen | 938 | 0.45× |
| Hessen | 752 | 0.04× |
| Berlin | 641 | 0.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google News | 17.54× | News |
| Katie Holmes | 31.61× | Movies & TV |
| Kate Bosworth | 50.24× | Movies & TV |
| Anne Hathaway | 16.2× | Movies & TV |
| Grace Kelly | 18.31× | Movies & TV |
| Breuninger | 4.92× | Fashion & Accessoires |
| Elizabeth Taylor | 14.32× | Movies & TV |
| Fabric (club) | 7.29× | Music & Radio |
| Payback | 5.97× | Shopping |
| Farfetch | 14.55× | Shopping |
| Skirt | 4.41× | Fashion & Accessoires |
| Fashion show | 4.84× | Fashion & Accessoires |
| Leeds | 5.11× | Travel & Leisure |
| Marion Cotillard | 15.32× | Movies & TV |
| Hermès | 3.11× | Fashion & Accessoires |
| Swimsuit | 4.92× | Fashion & Accessoires |
| Tagesschau | 2.17× | Movies & TV |
| Mango | 5.21× | Shopping |
| Used good | 5.96× | Politics & Society |
| Panties | 5.6× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 5.99 |
| Luxury Orientation | PREMIUM | 4.62 |
| Design Affinity | PREMIUM | 3.69 |
| DIY Mentality | THRILL | 2.42 |
| Sustainability | BALANCE | 2.31 |
| Early Adopter Mentality | POWER | 2.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.8% |
| United Kingdom | 15.1% |
| China | 8.1% |
See netaportercom audiences in other countries
More Luxury fashion audiences in Germany
- Hermès (11,938,967)
- Breuninger (9,291,974)
- Louis Vuitton (7,510,785)
- Gucci (5,055,835)
- Chanel (4,346,847)
Frequently asked questions
How many fans does netaportercom have in Germany?
netaportercom has an estimated audience of 245,838 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of netaportercom fans?
75.6% of netaportercom fans are female, 24.4% are male, with an average age of 34.0 years.
Which brands do netaportercom fans like most?
netaportercom fans show strongest brand affinity for Google News (17.54×), Katie Holmes (31.61×), and Kate Bosworth (50.24×) over the country average.
Where do netaportercom fans live in Germany?
netaportercom fans in Germany are most concentrated in Nordrhein-Westfalen (reach 87,300), Niedersachsen (reach 16,839), and Rheinland-Pfalz (reach 15,091). These three regions account for the largest share of the active audience.
What other brands do netaportercom fans also like?
Beyond netaportercom itself, the audience over-indexes on Katie Holmes (31.61×), Kate Bosworth (50.24×), Anne Hathaway (16.2×), and Grace Kelly (18.31×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for netaportercom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.