Rascasse Audience Intelligence

Oliver Bearman Audience in Germany

A data profile of the people who buy, follow and care about Oliver Bearman in Germany — modelled from more than twelve digital signal sources. Oliver Bearman has an estimated audience of 275,010 people in Germany.

#50among Motorsport in Germany#3980among Person in Germany#1492in Sports

The average Oliver Bearman fan in Germany is 36.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Michael Schumacher, Max Verstappen, Formula Two, with strongest over-indexing on Michael Schumacher (15.44× the country average).

Demographically, the Oliver Bearman audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Risk Appetite, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Oliver Bearman fan in Germany is more male, around 36.9 years old, with strong Risk Appetite tendencies and a notable affinity for Michael Schumacher.

Category: Sports · Type: Person · Subtype: Motorsport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Oliver Bearman profile in Germany.

Audience size
275K
in Germany
Gender
22.9%♀
77.1% male
Age
36.9
average years
Country rank
#18486
Person in Germany
Fig. 01

Search interest · 12-month trend

-49%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Oliver Bearman fans

22.9% are female, 77.1% are male, average age 36.9.

Fig. 02

Gender split

22.9%
Female
77.1%
Male
Demographic split for Oliver Bearman audience in Germany
MetricValue
Female22.9%
Male77.1%
Average age36.9
Estimated audience size275,010
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Oliver Bearman audience in Germany
Age bracketShare%
16-1926%
20-2920%
30-3919%
40-4919%
50+16%
Fig. 04

Worldwide distribution

7.8%

of the worldwide Oliver Bearman audience comes from Germany.

Worldwide audience distribution share by country for Oliver Bearman
CountryShare
United States10.8%
Brazil9.8%
United Kingdom9.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Oliver Bearman audience in Germany is strongest.

Fig. 05

Top regions by affinity

Oliver Bearman fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~80K1.15×
02Rheinland-Pfalz~20K1.13×
03Sachsen~20K1.12×
04Bayern~50K1.08×
05Baden-Württemberg~40K1.08×
06Thüringen~8K1.06×
07Niedersachsen~30K1.03×
08Saarland~4K1.00×
09Schleswig-Holstein~10K0.98×
10Brandenburg~9K0.98×
11Hessen~20K0.97×
12Hamburg~7K0.97×
13Mecklenburg-Vorpommern~5K0.95×
14Sachsen-Anhalt~7K0.92×
15Berlin~10K0.86×
16Bremen~2K0.83×
Fig. 06

Affinity by region

Affinity by region — Oliver Bearman, Germany
0.83×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Oliver Bearman audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Oliver Bearman audience
#·InterestCategoryAffinity×
01Formula ThreeSports77.23×
02Formula TwoSports50.89×
03Circuit de Spa-FrancorchampsSports35.26×
04Williams Grand Prix EngineeringSports30.82×
05Max VerstappenSports21.19×
06Sebastian VettelSports16.31×
07Michael SchumacherSports15.44×
08KoenigseggCars & Mobility13.65×
09Fernando AlonsoSports13.37×
10Charles LeclercSports12.00×
11NürburgringSports11.83×
12Nico HülkenbergSports10.69×
13Scuderia FerrariSports10.21×
14Sandra BullockMovies & TV7.62×
15Motor oilCars & Mobility6.26×
16Ryan GoslingMovies & TV5.93×
17Lewis HamiltonSports5.70×
18Robert RedfordMovies & TV4.56×
19MotoGPSports4.30×
20TransfermarktSports2.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Oliver Bearman audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Oliver Bearman audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.99×
Quality AwarenessPREMIUM1.79×
PatriotismCONSERVATISM1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Oliver Bearman audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.51×
CreativityOPEN0.62×
MindfulnessBALANCE0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Oliver Bearman have in Germany?

Oliver Bearman has an estimated audience of 275,010 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Oliver Bearman fans?

22.9% of Oliver Bearman fans are female, 77.1% are male, with an average age of 36.9 years.

03

Which brands do Oliver Bearman fans like most?

Oliver Bearman fans show strongest brand affinity for Michael Schumacher (15.44×), Max Verstappen (21.19×), and Formula Two (50.89×) over the country average.

04

Where do Oliver Bearman fans live in Germany?

Oliver Bearman fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Oliver Bearman fans also like?

Beyond Oliver Bearman itself, the audience over-indexes on Max Verstappen (21.19×), Formula Two (50.89×), Formula Three (77.23×), and Nürburgring (11.83×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Motorsport audiences in Germany

See Oliver Bearman audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Oliver Bearman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →