Oliver Bearman Audience in Germany
Oliver Bearman has an estimated audience of 287,351 people in Germany. 21.4% are female, 78.6% are male, average age 36.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Carrie (novel), Home construction, Progressive rock, Hays, Kansas, Litter box.
The average Oliver Bearman fan in Germany is 36.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Carrie (novel), Home construction, Progressive rock, with strongest over-indexing on Carrie (novel) (20× the country average). Demographically, the Oliver Bearman audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Motorsport
Demographics of Oliver Bearman fans
| Metric | Value |
|---|---|
| Female | 21.4% |
| Male | 78.6% |
| Average age | 36.0 |
| Estimated audience size | 287,351 |
Audience persona
The typical Oliver Bearman fan in Germany is more male, around 36.0 years old, with strong Patriotism tendencies and a notable affinity for Carrie (novel).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 74,076 | 1.18× |
| Bayern | 50,983 | 1.1× |
| Baden-Württemberg | 43,521 | 1.11× |
| Niedersachsen | 29,454 | 1.06× |
| Hessen | 21,826 | 1× |
| Rheinland-Pfalz | 16,578 | 1.15× |
| Sachsen | 14,743 | 1.05× |
| Berlin | 11,715 | 0.91× |
| Schleswig-Holstein | 10,652 | 1.03× |
| Brandenburg | 8,434 | 0.95× |
| Thüringen | 7,354 | 1× |
| Hamburg | 6,581 | 1.01× |
| Sachsen-Anhalt | 6,378 | 0.86× |
| Mecklenburg-Vorpommern | 4,802 | 0.87× |
| Saarland | 3,410 | 0.97× |
| Bremen | 1,863 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Carrie (novel) | 20× | Literature |
| Home construction | 1.78× | Home & Garden |
| Progressive rock | 2.71× | Music & Radio |
| Hays, Kansas | 9.59× | Travel & Leisure |
| Litter box | 1.67× | Pets & Animals |
| Goose (band) | 11.29× | Pets & Animals |
| Unique Gifts | 1.58× | Shopping |
| Urban Outfitters | 1.61× | Shopping |
| Hundertwasserhaus | 5.23× | Travel & Leisure |
| Groningen | 6.06× | Travel & Leisure |
| Birthday Gifts | 1.58× | Kids & Family |
| Cuba Gooding Jr. | 5.59× | Movies & TV |
| Minestrone | 2.15× | Food & Beverages |
| Google Analytics | 1.99× | Internet & Social Media |
| VOD.pl | 17.43× | Movies & TV |
| Home Delivery | 1.99× | Food & Beverages |
| Chalkidiki | 2.95× | Travel & Leisure |
| Alaska | 2.52× | Travel & Leisure |
| MK | 2.01× | Music & Radio |
| Graham Greene (actor) | 2.75× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.6 |
| Risk Appetite | THRILL | 1.49 |
| Luxury Orientation | PREMIUM | 1.31 |
| Early Adopter Mentality | POWER | 1.25 |
| Individualism | JOY | 1.23 |
| Sports Activity | POWER | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 10.9% |
| Brazil | 10.7% |
| United Kingdom | 10.7% |
See Oliver Bearman audiences in other countries
More Motorsport audiences in Germany
- Formula One (7,925,251)
- Michael Schumacher (5,916,756)
- MotoGP (4,676,219)
- MOTO GP (INDONESIA) (3,708,110)
- MotoGP (3,706,324)
Frequently asked questions
How many fans does Oliver Bearman have in Germany?
Oliver Bearman has an estimated audience of 287,351 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Oliver Bearman fans?
21.4% of Oliver Bearman fans are female, 78.6% are male, with an average age of 36.0 years.
Which brands do Oliver Bearman fans like most?
Oliver Bearman fans show strongest brand affinity for Carrie (novel) (20×), Home construction (1.78×), and Progressive rock (2.71×) over the country average.
Where do Oliver Bearman fans live in Germany?
Oliver Bearman fans in Germany are most concentrated in Nordrhein-Westfalen (reach 74,076), Bayern (reach 50,983), and Baden-Württemberg (reach 43,521). These three regions account for the largest share of the active audience.
What other brands do Oliver Bearman fans also like?
Beyond Oliver Bearman itself, the audience over-indexes on Home construction (1.78×), Progressive rock (2.71×), Hays, Kansas (9.59×), and Litter box (1.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Oliver Bearman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.