Rascasse Audience Intelligence

Oliver Bearman Audience in United States

A data profile of the people who buy, follow and care about Oliver Bearman in United States — modelled from more than twelve digital signal sources. Oliver Bearman has an estimated audience of 381,209 people in United States.

#97among Motorsport in United States#10584among Person in United States#4231in Sports

The average Oliver Bearman fan in United States is 36.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Fernando Alonso, Max Verstappen, Valtteri Bottas, with strongest over-indexing on Fernando Alonso (71.56× the country average).

Demographically, the Oliver Bearman audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Oliver Bearman fan in United States is more male, around 36.7 years old, with strong Patriotism tendencies and a notable affinity for Fernando Alonso.

Category: Sports · Type: Person · Subtype: Motorsport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Oliver Bearman profile in United States.

Audience size
381K
in United States
Gender
26.9%♀
73.1% male
Age
36.7
average years
Country rank
#42697
Person in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Oliver Bearman fans

26.9% are female, 73.1% are male, average age 36.7.

Fig. 02

Gender split

26.9%
Female
73.1%
Male
Demographic split for Oliver Bearman audience in United States
MetricValue
Female26.9%
Male73.1%
Average age36.7
Estimated audience size381,209
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Oliver Bearman audience in United States
Age bracketShare%
16-1926%
20-2921%
30-3919%
40-4918%
50+16%
Fig. 04

Worldwide distribution

10.8%

of the worldwide Oliver Bearman audience comes from United States.

Worldwide audience distribution share by country for Oliver Bearman
CountryShare
United States10.8%
Brazil9.8%
United Kingdom9.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Oliver Bearman audience in United States is strongest.

Fig. 05

Top regions by affinity

Oliver Bearman fans by region: top regions in United States
#RegionReachAffinity×
01California~60K1.41×
02Washington~10K1.39×
03Utah~5K1.36×
04Arizona~10K1.34×
05Washington, District of Columbia~2K1.33×
06Nevada~5K1.28×
07Connecticut~5K1.27×
08Massachusetts~10K1.25×
09Colorado~8K1.25×
10Texas~40K1.21×
11Virginia~10K1.17×
12Florida~30K1.14×
13New Jersey~10K1.12×
14Oregon~5K1.10×
15New Hampshire~2K1.09×
16North Carolina~10K1.08×
17New York~20K1.06×
18Indiana~8K1.06×
19Illinois~10K1.05×
20Hawaii~2K1.04×
21Wisconsin~6K1.03×
22Vermont<1K1.03×
23Minnesota~6K1.02×
24Georgia~10K0.99×
25Idaho~2K0.99×
26Alaska<1K0.99×
27Maryland~7K0.98×
28Pennsylvania~10K0.97×
29Rhode Island~1K0.97×
30Maine~1K0.95×
31Montana~1K0.95×
32Kansas~3K0.93×
33Nebraska~2K0.93×
34Alabama~5K0.92×
35North Dakota<1K0.92×
36Michigan~9K0.90×
37Ohio~10K0.89×
38Tennessee~7K0.88×
39South Dakota<1K0.88×
40Iowa~3K0.87×
41Delaware<1K0.87×
42South Carolina~5K0.86×
43Missouri~5K0.85×
44New Mexico~2K0.85×
45Kentucky~4K0.83×
46Oklahoma~4K0.83×
47Arkansas~3K0.82×
48West Virginia~1K0.80×
49Mississippi~2K0.71×
50Louisiana~4K0.70×
Fig. 06

Affinity by region

Affinity by region — Oliver Bearman, United States
0.70×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Oliver Bearman audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Oliver Bearman audience
#·InterestCategoryAffinity×
01HockenheimringSports106.66×
02Valtteri BottasSports93.46×
03Sergio PérezSports78.73×
04Fernando AlonsoSports71.56×
05Daniel RicciardoSports71.27×
06Ayrton SennaSports56.03×
07Michael SchumacherSports40.31×
08Richard PettySports38.25×
09Circuit de Spa-FrancorchampsSports30.89×
10Scuderia FerrariSports29.49×
11Max VerstappenSports27.47×
12Danica PatrickSports26.15×
13Charles LeclercSports18.46×
14Ice Hockey World ChampionshipsSports13.06×
15Lewis HamiltonSports12.96×
16Kyle BuschSports10.46×
17Indianapolis Motor SpeedwaySports10.41×
18Daytona International SpeedwaySports9.42×
19Speedway LLCFood & Beverages7.60×
20Formula OneSports5.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Oliver Bearman audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Oliver Bearman audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.24×
Risk AppetiteTHRILL1.72×
Family OrientationCONSERVATISM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Oliver Bearman audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.80×
CreativityOPEN0.80×
Healthy LifestyleBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Oliver Bearman have in United States?

Oliver Bearman has an estimated audience of 381,209 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Oliver Bearman fans?

26.9% of Oliver Bearman fans are female, 73.1% are male, with an average age of 36.7 years.

03

Which brands do Oliver Bearman fans like most?

Oliver Bearman fans show strongest brand affinity for Fernando Alonso (71.56×), Max Verstappen (27.47×), and Valtteri Bottas (93.46×) over the country average.

04

Where do Oliver Bearman fans live in United States?

Oliver Bearman fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Oliver Bearman fans also like?

Beyond Oliver Bearman itself, the audience over-indexes on Max Verstappen (27.47×), Valtteri Bottas (93.46×), Daniel Ricciardo (71.27×), and Sergio Pérez (78.73×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Oliver Bearman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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