Oliver Bearman Audience in United States

Oliver Bearman has an estimated audience of 391,771 people in United States. 28.5% are female, 71.5% are male, average age 36.7. Top regions: California, Texas, Florida. Top brand affinities: Max Verstappen, Fernando Alonso, Charles Leclerc, Lewis Hamilton, Daniel Ricciardo.

The average Oliver Bearman fan in United States is 36.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Max Verstappen, Fernando Alonso, Charles Leclerc, with strongest over-indexing on Max Verstappen (25.31× the country average). Demographically, the Oliver Bearman audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Motorsport

Demographics of Oliver Bearman fans

Demographic split for Oliver Bearman audience in United States
MetricValue
Female28.5%
Male71.5%
Average age36.7
Estimated audience size391,771

Audience persona

The typical Oliver Bearman fan in United States is more male, around 36.7 years old, with strong Patriotism tendencies and a notable affinity for Max Verstappen.

Top regions in United States

Top regions ranked by reach for Oliver Bearman in United States
RegionReachAffinity
California62,6591.45×
Texas40,9051.21×
Florida32,2081.21×
New York24,6951.13×
Illinois14,7201.13×
Arizona12,9361.62×
North Carolina12,9331.1×
Pennsylvania12,8640.98×
Virginia11,6701.22×
Georgia11,6210.96×
Washington11,3231.44×
New Jersey11,1501.12×
Ohio10,9190.9×
Massachusetts10,0361.3×
Michigan9,2040.9×
Colorado7,7041.25×
Indiana7,4881.05×
Tennessee7,3850.94×
Maryland6,4630.96×
Wisconsin6,2351.06×
Minnesota5,8241.04×
Alabama5,7901.06×
Missouri5,2180.83×
Oregon5,1211.14×
South Carolina5,0530.86×
Connecticut5,0131.28×
Nevada4,5311.2×
Utah4,2861.22×
Kentucky3,8590.79×
Oklahoma3,1570.73×
Louisiana3,0100.6×
Kansas2,7190.88×
Iowa2,3360.72×
Arkansas2,2250.69×
Washington, District of Columbia1,8791.6×
Idaho1,7890.91×
Nebraska1,6990.86×
Hawaii1,6270.97×
New Mexico1,5850.81×
New Hampshire1,5811.02×
Mississippi1,5120.47×
Maine1,2740.91×
West Virginia1,2300.67×
Rhode Island1,0520.84×
Montana1,0050.92×
Alaska8371×
Delaware8100.75×
Vermont7441.08×
South Dakota6720.74×
North Dakota5610.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Oliver Bearman audience
BrandAffinityCategory
Max Verstappen25.31×Sports
Fernando Alonso58.68×Sports
Charles Leclerc30.79×Sports
Lewis Hamilton21.74×Sports
Daniel Ricciardo60.23×Sports
Valtteri Bottas75.47×Sports
Autism Awareness14.42×Health
Diabetes mellitus awareness9.55×Health
Sergio Pérez62.8×Sports
Ayrton Senna43.93×Sports
Michael Schumacher30.99×Sports
Danica Patrick22.23×Sports
Microblogging9.8×Technology & Electronics
Singer-songwriter4.41×Music & Radio
Richard Petty28.94×Sports
Income tax10.2×Business & Career
Ice Hockey World Championships11.1×Sports
Daytona International Speedway9.61×Sports
Indianapolis Motor Speedway10.96×Sports
Scuderia Ferrari15.27×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Oliver Bearman audience
TraitClusterScore
PatriotismCONSERVATISM1.8
Risk AppetiteTHRILL1.69
Luxury OrientationPREMIUM1.68
Family OrientationCONSERVATISM1.62
Early Adopter MentalityPOWER1.41
Sports ActivityPOWER1.25

Worldwide distribution

Worldwide audience distribution share by country for Oliver Bearman
CountryShare
United States10.9%
Brazil10.7%
United Kingdom10.7%

See Oliver Bearman audiences in other countries

More Motorsport audiences in United States

Frequently asked questions

How many fans does Oliver Bearman have in United States?

Oliver Bearman has an estimated audience of 391,771 people in United States, concentrated in California and Texas.

What is the gender split and age of Oliver Bearman fans?

28.5% of Oliver Bearman fans are female, 71.5% are male, with an average age of 36.7 years.

Which brands do Oliver Bearman fans like most?

Oliver Bearman fans show strongest brand affinity for Max Verstappen (25.31×), Fernando Alonso (58.68×), and Charles Leclerc (30.79×) over the country average.

Where do Oliver Bearman fans live in United States?

Oliver Bearman fans in United States are most concentrated in California (reach 62,659), Texas (reach 40,905), and Florida (reach 32,208). These three regions account for the largest share of the active audience.

What other brands do Oliver Bearman fans also like?

Beyond Oliver Bearman itself, the audience over-indexes on Fernando Alonso (58.68×), Charles Leclerc (30.79×), Lewis Hamilton (21.74×), and Daniel Ricciardo (60.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Oliver Bearman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.