Oliver Bearman Audience in United States
Oliver Bearman has an estimated audience of 391,771 people in United States. 28.5% are female, 71.5% are male, average age 36.7. Top regions: California, Texas, Florida. Top brand affinities: Keith Stanfield, Riedel (glass manufacturer), The Devil's Rejects, Tezz, Like Dandelion Dust.
The average Oliver Bearman fan in United States is 36.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keith Stanfield, Riedel (glass manufacturer), The Devil's Rejects, with strongest over-indexing on Keith Stanfield (28.94× the country average). Demographically, the Oliver Bearman audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Motorsport
Demographics of Oliver Bearman fans
| Metric | Value |
|---|---|
| Female | 28.5% |
| Male | 71.5% |
| Average age | 36.7 |
| Estimated audience size | 391,771 |
Audience persona
The typical Oliver Bearman fan in United States is more male, around 36.7 years old, with strong Patriotism tendencies and a notable affinity for Keith Stanfield.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 62,659 | 1.45× |
| Texas | 40,905 | 1.21× |
| Florida | 32,208 | 1.21× |
| New York | 24,695 | 1.13× |
| Illinois | 14,720 | 1.13× |
| Arizona | 12,936 | 1.62× |
| North Carolina | 12,933 | 1.1× |
| Pennsylvania | 12,864 | 0.98× |
| Virginia | 11,670 | 1.22× |
| Georgia | 11,621 | 0.96× |
| Washington | 11,323 | 1.44× |
| New Jersey | 11,150 | 1.12× |
| Ohio | 10,919 | 0.9× |
| Massachusetts | 10,036 | 1.3× |
| Michigan | 9,204 | 0.9× |
| Colorado | 7,704 | 1.25× |
| Indiana | 7,488 | 1.05× |
| Tennessee | 7,385 | 0.94× |
| Maryland | 6,463 | 0.96× |
| Wisconsin | 6,235 | 1.06× |
| Minnesota | 5,824 | 1.04× |
| Alabama | 5,790 | 1.06× |
| Missouri | 5,218 | 0.83× |
| Oregon | 5,121 | 1.14× |
| South Carolina | 5,053 | 0.86× |
| Connecticut | 5,013 | 1.28× |
| Nevada | 4,531 | 1.2× |
| Utah | 4,286 | 1.22× |
| Kentucky | 3,859 | 0.79× |
| Oklahoma | 3,157 | 0.73× |
| Louisiana | 3,010 | 0.6× |
| Kansas | 2,719 | 0.88× |
| Iowa | 2,336 | 0.72× |
| Arkansas | 2,225 | 0.69× |
| Washington, District of Columbia | 1,879 | 1.6× |
| Idaho | 1,789 | 0.91× |
| Nebraska | 1,699 | 0.86× |
| Hawaii | 1,627 | 0.97× |
| New Mexico | 1,585 | 0.81× |
| New Hampshire | 1,581 | 1.02× |
| Mississippi | 1,512 | 0.47× |
| Maine | 1,274 | 0.91× |
| West Virginia | 1,230 | 0.67× |
| Rhode Island | 1,052 | 0.84× |
| Montana | 1,005 | 0.92× |
| Alaska | 837 | 1× |
| Delaware | 810 | 0.75× |
| Vermont | 744 | 1.08× |
| South Dakota | 672 | 0.74× |
| North Dakota | 561 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keith Stanfield | 28.94× | Movies & TV |
| Riedel (glass manufacturer) | 94.48× | Home & Garden |
| The Devil's Rejects | 29.09× | Movies & TV |
| Tezz | 13.09× | Movies & TV |
| Like Dandelion Dust | 26.85× | Movies & TV |
| Jesse Plemons | 6.01× | Movies & TV |
| Product design | 3.04× | Business & Career |
| Urban Outfitters | 2.56× | Shopping |
| Goose (band) | 8.14× | Pets & Animals |
| Hog Hunting | 3.73× | Sports |
| TVNotas | 11.09× | News |
| Minnesota | 1.69× | Travel & Leisure |
| Hammock camping | 6.77× | Travel & Leisure |
| Combat sport | 1.5× | Sports |
| Electrolyte | 4.42× | Health |
| Home equity | 1.79× | Home & Garden |
| Nationality | 1.92× | Politics & Society |
| Elsword | 14.03× | Games |
| Wow! Wow! Wubbzy! | 6.56× | Movies & TV |
| N1 road (South Africa) | 3.45× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.8 |
| Risk Appetite | THRILL | 1.69 |
| Luxury Orientation | PREMIUM | 1.68 |
| Family Orientation | CONSERVATISM | 1.62 |
| Early Adopter Mentality | POWER | 1.41 |
| Sports Activity | POWER | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 10.9% |
| Brazil | 10.7% |
| United Kingdom | 10.7% |
See Oliver Bearman audiences in other countries
More Motorsport audiences in United States
- NASCAR (23,680,862)
- MotoGP (10,017,479)
- Greg Biffle (7,473,389)
- Lewis Hamilton (6,369,163)
- Max Verstappen (5,861,004)
Frequently asked questions
How many fans does Oliver Bearman have in United States?
Oliver Bearman has an estimated audience of 391,771 people in United States, concentrated in California and Texas.
What is the gender split and age of Oliver Bearman fans?
28.5% of Oliver Bearman fans are female, 71.5% are male, with an average age of 36.7 years.
Which brands do Oliver Bearman fans like most?
Oliver Bearman fans show strongest brand affinity for Keith Stanfield (28.94×), Riedel (glass manufacturer) (94.48×), and The Devil's Rejects (29.09×) over the country average.
Where do Oliver Bearman fans live in United States?
Oliver Bearman fans in United States are most concentrated in California (reach 62,659), Texas (reach 40,905), and Florida (reach 32,208). These three regions account for the largest share of the active audience.
What other brands do Oliver Bearman fans also like?
Beyond Oliver Bearman itself, the audience over-indexes on Riedel (glass manufacturer) (94.48×), The Devil's Rejects (29.09×), Tezz (13.09×), and Like Dandelion Dust (26.85×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Oliver Bearman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.