Rascasse Audience Intelligence

Pop Smoke Audience in Germany

A data profile of the people who buy, follow and care about Pop Smoke in Germany — modelled from more than twelve digital signal sources. Pop Smoke has an estimated audience of 176,427 people in Germany.

#158among Hip hop in Germany#5788among Person in Germany#3530in Music & Radio

The average Pop Smoke fan in Germany is 26.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Wale (rapper), Julian Casablancas, The Weeknd, with strongest over-indexing on Wale (rapper) (23.57× the country average).

Demographically, the Pop Smoke audience skews more male with an average age of 26.5, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Pop Smoke fan in Germany is more male, around 26.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Wale (rapper).

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Pop Smoke profile in Germany.

Audience size
176K
in Germany
Gender
43.9%♀
56.1% male
Age
26.5
average years
Country rank
#24497
Person in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pop Smoke fans

43.9% are female, 56.1% are male, average age 26.5.

Fig. 02

Gender split

43.9%
Female
56.1%
Male
Demographic split for Pop Smoke audience in Germany
MetricValue
Female43.9%
Male56.1%
Average age26.5
Estimated audience size176,427
Fig. 03

Age distribution

Ø 26.5
average years
Age distribution of the Pop Smoke audience in Germany
Age bracketShare%
16-1959%
20-2921%
30-3910%
40-496%
50+4%
Fig. 04

Worldwide distribution

3.3%

of the worldwide Pop Smoke audience comes from Germany.

Worldwide audience distribution share by country for Pop Smoke
CountryShare
United States40.1%
United Kingdom4.1%
Canada3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pop Smoke audience in Germany is strongest.

Fig. 05

Top regions by affinity

Pop Smoke fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~5K1.35×
02Hessen~20K1.33×
03Nordrhein-Westfalen~50K1.26×
04Berlin~10K1.24×
05Bremen~2K1.21×
06Baden-Württemberg~30K1.17×
07Rheinland-Pfalz~9K1.06×
08Bayern~30K1.02×
09Niedersachsen~20K1.02×
10Schleswig-Holstein~6K1.01×
11Saarland~2K0.90×
12Brandenburg~4K0.77×
13Sachsen-Anhalt~3K0.71×
14Sachsen~6K0.70×
15Thüringen~3K0.70×
16Mecklenburg-Vorpommern~2K0.69×
Fig. 06

Affinity by region

Affinity by region — Pop Smoke, Germany
0.69×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pop Smoke audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pop Smoke audience
#·InterestCategoryAffinity×
01Julian CasablancasMusic & Radio51.71×
02Wale (rapper)Music & Radio23.57×
03TylaMusic & Radio12.65×
04AaliyahMusic & Radio12.30×
05The DepartedMovies & TV11.88×
06The WeekndMusic & Radio10.01×
07ASAP RockyMusic & Radio9.68×
08NellyMusic & Radio8.16×
09Dua LipaMusic & Radio5.81×
10Megan FoxMovies & TV4.61×
11Robert RedfordMovies & TV4.38×
12Nina ChubaMusic & Radio4.35×
13Underground hip hopMusic & Radio4.25×
14Gangsta rapMusic & Radio4.21×
15FinchMusic & Radio3.66×
16Millie Bobby BrownMovies & TV3.18×
17Alternative hip hopMusic & Radio2.95×
18LivemusicMusic & Radio2.28×
19NikeFashion & Accessoires2.12×
20SpotifyInternet & Social Media1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pop Smoke audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pop Smoke audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.67×
Risk AppetiteTHRILL1.51×
Quality AwarenessPREMIUM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pop Smoke audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.70×
DIY MentalityTHRILL0.73×
Healthy LifestyleBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pop Smoke have in Germany?

Pop Smoke has an estimated audience of 176,427 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Pop Smoke fans?

43.9% of Pop Smoke fans are female, 56.1% are male, with an average age of 26.5 years.

03

Which brands do Pop Smoke fans like most?

Pop Smoke fans show strongest brand affinity for Wale (rapper) (23.57×), Julian Casablancas (51.71×), and The Weeknd (10.01×) over the country average.

04

Where do Pop Smoke fans live in Germany?

Pop Smoke fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~30K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Pop Smoke fans also like?

Beyond Pop Smoke itself, the audience over-indexes on Julian Casablancas (51.71×), The Weeknd (10.01×), Robert Redford (4.38×), and Underground hip hop (4.25×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hip hop audiences in Germany

See Pop Smoke audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Pop Smoke. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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