Rascasse Audience Intelligence

Pop Smoke Audience in United States

A data profile of the people who buy, follow and care about Pop Smoke in United States — modelled from more than twelve digital signal sources. Pop Smoke has an estimated audience of 2,120,100 people in United States.

#83among Hip hop in United States#2436among Person in United States#1504in Music & Radio

The average Pop Smoke fan in United States is 28.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Mac Miller, Megan Fox, Ariana Grande, with strongest over-indexing on Mac Miller (10.95× the country average).

Demographically, the Pop Smoke audience skews balanced with an average age of 28.3, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pop Smoke fan in United States is balanced, around 28.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Mac Miller.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pop Smoke profile in United States.

Audience size
2.1M
in United States
Gender
47.6%♀
52.4% male
Age
28.3
average years
Country rank
#13613
Person in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pop Smoke fans

47.6% are female, 52.4% are male, average age 28.3.

Fig. 02

Gender split

47.6%
Female
52.4%
Male
Demographic split for Pop Smoke audience in United States
MetricValue
Female47.6%
Male52.4%
Average age28.3
Estimated audience size2,120,100
Fig. 03

Age distribution

Ø 28.3
average years
Age distribution of the Pop Smoke audience in United States
Age bracketShare%
16-1949%
20-2925%
30-3913%
40-498%
50+4%
Fig. 04

Worldwide distribution

39.9%

of the worldwide Pop Smoke audience comes from United States.

Worldwide audience distribution share by country for Pop Smoke
CountryShare
United States39.9%
United Kingdom4.1%
Canada3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pop Smoke audience in United States is strongest.

Fig. 05

Top regions by affinity

Pop Smoke fans by region: top regions in United States
#RegionReachAffinity×
01New York~200K1.82×
02Georgia~100K1.59×
03Mississippi~30K1.55×
04Louisiana~40K1.51×
05New Jersey~80K1.45×
06Maryland~50K1.44×
07Connecticut~30K1.40×
08Alabama~40K1.33×
09Delaware~8K1.32×
10North Carolina~80K1.31×
11Massachusetts~50K1.28×
12South Carolina~40K1.26×
13Florida~200K1.21×
14Pennsylvania~90K1.21×
15Texas~200K1.18×
16Virginia~60K1.18×
17Rhode Island~8K1.18×
18Illinois~80K1.15×
19Washington, District of Columbia~7K1.13×
20Arkansas~20K1.11×
21Michigan~60K1.06×
22Nevada~20K1.06×
23Tennessee~40K1.02×
24Indiana~40K0.99×
25Ohio~60K0.97×
26Arizona~40K0.96×
27Missouri~30K0.95×
28Oklahoma~20K0.95×
29Kentucky~30K0.94×
30California~200K0.93×
31West Virginia~8K0.84×
32New Mexico~9K0.80×
33Minnesota~20K0.79×
34Kansas~10K0.79×
35Washington~30K0.78×
36Nebraska~8K0.78×
37Wisconsin~20K0.77×
38North Dakota~3K0.76×
39Hawaii~7K0.75×
40South Dakota~4K0.75×
41Alaska~3K0.75×
42New Hampshire~6K0.74×
43Maine~5K0.72×
44Iowa~10K0.71×
45Colorado~20K0.69×
46Oregon~20K0.66×
47Vermont~2K0.66×
48Idaho~6K0.59×
49Montana~3K0.59×
50Utah~10K0.58×
Fig. 06

Affinity by region

Affinity by region — Pop Smoke, United States
0.58×1.00×1.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pop Smoke audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pop Smoke audience
#·InterestCategoryAffinity×
01StormzyMusic & Radio28.39×
02Mac MillerMusic & Radio10.95×
03Bryson TillerMusic & Radio10.02×
04T.I.Music & Radio7.24×
05Tyler, The CreatorMusic & Radio6.93×
0650 CentMusic & Radio6.57×
07Kendrick LamarMusic & Radio5.79×
08Megan FoxMovies & TV5.45×
09Teyana TaylorMovies & TV4.58×
10Ariana GrandeMusic & Radio3.51×
11DancehallsMusic & Radio2.84×
12British hip hopMusic & Radio2.69×
13YouTube MusicInternet & Social Media2.48×
14NBA playoffsSports2.06×
15NikeFashion & Accessoires1.95×
16StreetwearFashion & Accessoires1.93×
17ESPNMovies & TV1.80×
18Google DriveTechnology & Electronics1.68×
19TikTokInternet & Social Media1.66×
20SpotifyInternet & Social Media1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pop Smoke audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pop Smoke audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.48×
ExtroversionTHRILL1.31×
Urban LifestyleOPEN1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pop Smoke audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.66×
DIY MentalityTHRILL0.81×
Need for SecurityCONSERVATISM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pop Smoke have in United States?

Pop Smoke has an estimated audience of 2,120,100 people in United States, concentrated in California and New York.

02

What is the gender split and age of Pop Smoke fans?

47.6% of Pop Smoke fans are female, 52.4% are male, with an average age of 28.3 years.

03

Which brands do Pop Smoke fans like most?

Pop Smoke fans show strongest brand affinity for Mac Miller (10.95×), Megan Fox (5.45×), and Ariana Grande (3.51×) over the country average.

04

Where do Pop Smoke fans live in United States?

Pop Smoke fans in United States are most concentrated in California (reach ~200K), New York (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Pop Smoke fans also like?

Beyond Pop Smoke itself, the audience over-indexes on Megan Fox (5.45×), Ariana Grande (3.51×), Tyler, The Creator (6.93×), and TikTok (1.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Pop Smoke audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pop Smoke. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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