Pop Smoke Audience in United States

Pop Smoke logo

Pop Smoke has an estimated audience of 2,158,540 people in United States. 46.9% are female, 53.1% are male, average age 28.9. Top regions: California, New York, Texas. Top brand affinities: Autism Awareness, Indeed.com, Google Maps, Diabetes mellitus awareness, Depop.

The average Pop Smoke fan in United States is 28.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Autism Awareness, Indeed.com, Google Maps, with strongest over-indexing on Autism Awareness (12.76× the country average). Demographically, the Pop Smoke audience skews balanced with an average age of 28.9, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Demographics of Pop Smoke fans

Demographic split for Pop Smoke audience in United States
MetricValue
Female46.9%
Male53.1%
Average age28.9
Estimated audience size2,158,540

Audience persona

The typical Pop Smoke fan in United States is balanced, around 28.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Pop Smoke in United States
RegionReachAffinity
California231,8790.98×
New York226,5721.88×
Texas225,0881.21×
Florida185,1391.27×
Georgia104,5011.57×
Pennsylvania90,7041.25×
Illinois83,8571.17×
North Carolina81,9231.26×
New Jersey77,7901.42×
Ohio65,0900.98×
Michigan62,5281.11×
Virginia61,3351.17×
Massachusetts54,9991.29×
Maryland52,6751.42×
Tennessee45,9961.06×
Arizona43,4660.99×
Louisiana41,8851.5×
Indiana39,9671.01×
Alabama39,9491.32×
South Carolina39,9081.23×
Washington36,3110.84×
Missouri34,2260.98×
Connecticut29,7851.38×
Mississippi26,5871.5×
Kentucky25,4920.94×
Wisconsin25,0950.77×
Colorado24,6320.72×
Minnesota24,5990.8×
Nevada22,5891.08×
Oklahoma22,5380.94×
Arkansas19,2621.08×
Oregon17,0830.69×
Kansas13,5810.8×
Iowa12,3330.69×
Utah11,0420.57×
New Mexico8,3810.77×
West Virginia8,3430.83×
Nebraska8,3220.77×
Rhode Island7,8331.14×
Delaware7,2271.21×
Washington, District of Columbia7,1701.11×
Hawaii6,8140.73×
Idaho6,1590.57×
New Hampshire6,0750.71×
Maine5,3630.69×
South Dakota3,4220.69×
Alaska3,1470.68×
Montana3,0030.5×
North Dakota3,0020.68×
Vermont2,1340.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pop Smoke audience
BrandAffinityCategory
Autism Awareness12.76×Health
Indeed.com5.57×Business & Career
Google Maps5.31×Internet & Social Media
Diabetes mellitus awareness8.38×Health
Depop14.17×Fashion & Accessoires
Kia Sportage21.51×Cars & Mobility
Enterprise Rent-A-Car6.08×Cars & Mobility
Microblogging8.58×Technology & Electronics
Singer-songwriter3.82×Music & Radio
Camila Cabello17.1×Music & Radio
Houston Astros7.71×Sports
StubHub7.44×Travel & Leisure
Beetlejuice3.96×Movies & TV
Capital One3.17×Business & Career
Google News4.55×News
Aaliyah12.75×Music & Radio
Income tax8.92×Business & Career
Los Angeles Dodgers5.21×Sports
Circle K5.09×Shopping
DuckDuckGo6.55×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pop Smoke audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.13
Early Adopter MentalityPOWER1.63
ExtroversionTHRILL1.47
Social Media UsageJOY1.16
Luxury OrientationPREMIUM1.12
Urban LifestyleOPEN1.09

Worldwide distribution

Worldwide audience distribution share by country for Pop Smoke
CountryShare
United States40.4%
United Kingdom4.2%
Canada3.7%

See Pop Smoke audiences in other countries

More Hip hop audiences in United States

Frequently asked questions

How many fans does Pop Smoke have in United States?

Pop Smoke has an estimated audience of 2,158,540 people in United States, concentrated in California and New York.

What is the gender split and age of Pop Smoke fans?

46.9% of Pop Smoke fans are female, 53.1% are male, with an average age of 28.9 years.

Which brands do Pop Smoke fans like most?

Pop Smoke fans show strongest brand affinity for Autism Awareness (12.76×), Indeed.com (5.57×), and Google Maps (5.31×) over the country average.

Where do Pop Smoke fans live in United States?

Pop Smoke fans in United States are most concentrated in California (reach 231,879), New York (reach 226,572), and Texas (reach 225,088). These three regions account for the largest share of the active audience.

What other brands do Pop Smoke fans also like?

Beyond Pop Smoke itself, the audience over-indexes on Indeed.com (5.57×), Google Maps (5.31×), Diabetes mellitus awareness (8.38×), and Depop (14.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pop Smoke. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.