radio SAW Audience in Germany
radio SAW has an estimated audience of 374,268 people in Germany. 62.9% are female, 37.1% are male, average age 40.5. Top regions: Sachsen-Anhalt, Sachsen, Niedersachsen. Top brand affinities: Home Office, Iva Zanicchi, Saving, Rossmann, Artistic inspiration.
The average radio SAW fan in Germany is 40.5 years old, more female, and lives primarily in Sachsen-Anhalt. The audience is concentrated in Sachsen-Anhalt, Sachsen, Niedersachsen. Top brand affinities include Home Office, Iva Zanicchi, Saving, with strongest over-indexing on Home Office (3.18× the country average). Demographically, the radio SAW audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Family Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Radio Station
Demographics of radio SAW fans
| Metric | Value |
|---|---|
| Female | 62.9% |
| Male | 37.1% |
| Average age | 40.5 |
| Estimated audience size | 374,268 |
Audience persona
The typical radio SAW fan in Germany is more female, around 40.5 years old, with strong Family Orientation tendencies and a notable affinity for Home Office.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Sachsen-Anhalt | 125,555 | 12.95× |
| Sachsen | 13,318 | 0.73× |
| Niedersachsen | 11,849 | 0.33× |
| Berlin | 7,124 | 0.43× |
| Nordrhein-Westfalen | 5,876 | 0.07× |
| Thüringen | 5,093 | 0.53× |
| Brandenburg | 3,904 | 0.34× |
| Bayern | 2,873 | 0.05× |
| Hessen | 2,315 | 0.08× |
| Baden-Württemberg | 1,834 | 0.04× |
| Mecklenburg-Vorpommern | 1,319 | 0.18× |
| Hamburg | 970 | 0.11× |
| Rheinland-Pfalz | 850 | 0.05× |
| Schleswig-Holstein | 766 | 0.06× |
| Saarland | 141 | 0.03× |
| Bremen | 116 | 0.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Office | 3.18× | Business & Career |
| Iva Zanicchi | 30.25× | Politics & Society |
| Saving | 2.91× | Business & Career |
| Rossmann | 1.54× | Shopping |
| Artistic inspiration | 2.26× | Arts & Culture |
| Time (magazine) | 2.8× | News |
| VfL Wolfsburg | 1.98× | Sports |
| Jack White | 1.71× | Movies & TV |
| Mothercare | 1.54× | Kids & Family |
| Braun Büffel | 5.59× | Fashion & Accessoires |
| Zamalek SC | 3.14× | Sports |
| Edward Norton | 1.55× | Movies & TV |
| Vijesti.ba | 1.93× | News |
| Go for It (film) | 4.05× | Movies & TV |
| Jorja Fox | 3.1× | Movies & TV |
| Winemaking | 1.72× | Food & Beverages |
| Ayrton Senna | 1.83× | Sports |
| Gaelic football | 1.66× | Sports |
| International University of Business Agriculture and Technology | 1.87× | Business & Career |
| 7-Eleven | 1.71× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.69 |
| DIY Mentality | THRILL | 1.31 |
| Patriotism | CONSERVATISM | 1.26 |
| Convenience Orientation | PREMIUM | 1.21 |
| Extroversion | THRILL | 1.18 |
| Travelling | THRILL | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 95.5% |
| Austria | 0.7% |
| United States | 0.5% |
See radio SAW audiences in other countries
More Music & Radio audiences in Germany
- WWWQ (8,269,951)
- WDR 4 (3,017,998)
- Radio Bollerwagen (2,683,136)
- Radio Bob (2,417,155)
- NDR 2 (2,261,911)
Frequently asked questions
How many fans does radio SAW have in Germany?
radio SAW has an estimated audience of 374,268 people in Germany, concentrated in Sachsen-Anhalt and Sachsen.
What is the gender split and age of radio SAW fans?
62.9% of radio SAW fans are female, 37.1% are male, with an average age of 40.5 years.
Which brands do radio SAW fans like most?
radio SAW fans show strongest brand affinity for Home Office (3.18×), Iva Zanicchi (30.25×), and Saving (2.91×) over the country average.
Where do radio SAW fans live in Germany?
radio SAW fans in Germany are most concentrated in Sachsen-Anhalt (reach 125,555), Sachsen (reach 13,318), and Niedersachsen (reach 11,849). These three regions account for the largest share of the active audience.
What other brands do radio SAW fans also like?
Beyond radio SAW itself, the audience over-indexes on Iva Zanicchi (30.25×), Saving (2.91×), Rossmann (1.54×), and Artistic inspiration (2.26×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for radio SAW. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.