Radio Schlagerparadies Audience in Germany
Radio Schlagerparadies has an estimated audience of 297,100 people in Germany. 55.1% are female, 44.9% are male, average age 42.5. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Time (magazine), Rossmann, Home Office, Progressive rock, Snow White (Fables).
The average Radio Schlagerparadies fan in Germany is 42.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Time (magazine), Rossmann, Home Office, with strongest over-indexing on Time (magazine) (5.2× the country average). Demographically, the Radio Schlagerparadies audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Sports Activity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Radio Station
Demographics of Radio Schlagerparadies fans
| Metric | Value |
|---|---|
| Female | 55.1% |
| Male | 44.9% |
| Average age | 42.5 |
| Estimated audience size | 297,100 |
Audience persona
The typical Radio Schlagerparadies fan in Germany is more female, around 42.5 years old, with strong Sports Activity tendencies and a notable affinity for Time (magazine).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 59,966 | 0.92× |
| Bayern | 55,300 | 1.16× |
| Niedersachsen | 37,125 | 1.29× |
| Baden-Württemberg | 28,413 | 0.7× |
| Sachsen | 25,490 | 1.75× |
| Hessen | 16,358 | 0.72× |
| Thüringen | 14,398 | 1.9× |
| Sachsen-Anhalt | 13,621 | 1.77× |
| Schleswig-Holstein | 11,826 | 1.11× |
| Rheinland-Pfalz | 8,925 | 0.6× |
| Brandenburg | 7,426 | 0.81× |
| Saarland | 4,904 | 1.34× |
| Hamburg | 4,732 | 0.7× |
| Mecklenburg-Vorpommern | 4,295 | 0.76× |
| Berlin | 4,174 | 0.31× |
| Bremen | 393 | 0.15× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Time (magazine) | 5.2× | News |
| Rossmann | 1.51× | Shopping |
| Home Office | 1.95× | Business & Career |
| Progressive rock | 2.35× | Music & Radio |
| Snow White (Fables) | 1.79× | Literature |
| Private Jets | 5.13× | Cars & Mobility |
| Graham Greene | 2.35× | Literature |
| Emperor Entertainment Group | 1.92× | Business & Career |
| Ho, Ghana | 2.11× | Travel & Leisure |
| Matala, Crete | 4.31× | Travel & Leisure |
| Mohamed Salah | 1.51× | Sports |
| Competitive dance | 2.24× | Sports |
| The Equalizer | 2× | Movies & TV |
| Buddy – The Buddy Holly Story | 1.83× | Music & Radio |
| Carrie (novel) | 2.16× | Literature |
| Gloria | 1.78× | Music & Radio |
| Keeper (password manager) | 1.58× | Technology & Electronics |
| Chalkidiki | 1.53× | Travel & Leisure |
| Theocracy | 3.58× | Music & Radio |
| Scratching post | 1.94× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.04 |
| DIY Mentality | THRILL | 0.99 |
| Pet Ownership | JOY | 0.97 |
| Patriotism | CONSERVATISM | 0.97 |
| Family Orientation | CONSERVATISM | 0.97 |
| Healthy Lifestyle | BALANCE | 0.95 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 91.9% |
| Austria | 2.3% |
| Switzerland | 1.8% |
See Radio Schlagerparadies audiences in other countries
- Radio Schlagerparadies — United States
- Radio Schlagerparadies — United Kingdom
- Radio Schlagerparadies — France
- Radio Schlagerparadies — Italy
- Radio Schlagerparadies — Spain
- Radio Schlagerparadies — Brazil
- Radio Schlagerparadies — Japan
- Radio Schlagerparadies — South Korea
- Radio Schlagerparadies — India
More Music & Radio audiences in Germany
- WWWQ (8,269,951)
- WDR 4 (3,017,998)
- Radio Bollerwagen (2,683,136)
- Radio Bob (2,417,155)
- NDR 2 (2,261,911)
Frequently asked questions
How many fans does Radio Schlagerparadies have in Germany?
Radio Schlagerparadies has an estimated audience of 297,100 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Radio Schlagerparadies fans?
55.1% of Radio Schlagerparadies fans are female, 44.9% are male, with an average age of 42.5 years.
Which brands do Radio Schlagerparadies fans like most?
Radio Schlagerparadies fans show strongest brand affinity for Time (magazine) (5.2×), Rossmann (1.51×), and Home Office (1.95×) over the country average.
Where do Radio Schlagerparadies fans live in Germany?
Radio Schlagerparadies fans in Germany are most concentrated in Nordrhein-Westfalen (reach 59,966), Bayern (reach 55,300), and Niedersachsen (reach 37,125). These three regions account for the largest share of the active audience.
What other brands do Radio Schlagerparadies fans also like?
Beyond Radio Schlagerparadies itself, the audience over-indexes on Rossmann (1.51×), Home Office (1.95×), Progressive rock (2.35×), and Snow White (Fables) (1.79×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Radio Schlagerparadies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.