Raft Audience in Germany

Demographics of Raft fans

Audience persona

The typical Raft fan in Germany is more male, around 33.4 years old, with strong Patriotism tendencies and a notable affinity for Gordita.

Top regions in Germany

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Raft audiences in other countries

• Raft — United States
• Raft — United Kingdom
• Raft — France
• Raft — Italy
• Raft — Spain
• Raft — Brazil
• Raft — Japan
• Raft — South Korea
• Raft — India

More Games audiences in Germany

• Pokémon (5,142,430)
• Fortnite (4,903,747)
• Ultimate Fighting Championship (video game) (4,903,167)
• League of Legends (4,444,214)
• World of Warcraft (4,431,017)

Frequently asked questions

How many fans does Raft have in Germany?

Raft has an estimated audience of 486,886 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Raft fans?

31.1% of Raft fans are female, 68.9% are male, with an average age of 33.4 years.

Which brands do Raft fans like most?

Raft fans show strongest brand affinity for Gordita (69.84×), Progressive rock (1.95×), and Unique Gifts (1.65×) over the country average.

Where do Raft fans live in Germany?

Raft fans in Germany are most concentrated in Nordrhein-Westfalen (reach 127,286), Bayern (reach 113,763), and Baden-Württemberg (reach 90,108). These three regions account for the largest share of the active audience.

What other brands do Raft fans also like?

Beyond Raft itself, the audience over-indexes on Progressive rock (1.95×), Unique Gifts (1.65×), Grinch (2.76×), and Birthday Gifts (1.64×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Raft. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.